Flu Ternative
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Transcript of Flu Ternative
Slide 1
What is our Product?Liquid version of the flu shot
Safe & pain free
Safe for people aged 6 months to 65 years of age
Who is our target market?Behavioral- price, inconvenience, and fear
Demographic- income, sex, family size, occupation, ethnicity
Geographic- Ohio
Marketing Mix - ProductProduct is a good
Prevents the chances of getting the flu
Bought in a drug store without a prescription
Marketing Mix - Price20% price deduction based on current customersRetail price of $22.49Cost our company we are subtracting the production $18.20 to make the product- Variable cost= 8.50, Fixed= 9.70Margin of 20%
Marketing Mix - PromotionPublicity & Advertising
Use of an Advertising Manager- research & choose the right media and develop ads
Push
Marketing Mix - PlaceSubtracting production to a pharmaceutical company
Retailers in the state of Ohio- Walgreens, CVS, Wal-Mart, Rite-Aid, etc.
Competitive EnvironmentWhat environments impact our plan?- Political & Legal
Current Trends- Unemployment, Obamacare
Competitors & their strengths & weaknesses- Normal flu shot & FluMist
Size & Marketing Potential 42% of people get the flu shotOhio 2013 census reported population at 11,570,808.58% of this is close to 6.7 millionTargeting 20-25% of those 6.7 million for our first year
SummaryFlu-Ternative provides the simple solution for families Flu-Ternative is pain free and convenient for the customerCosts less than the leading alternative