Our Campaign

Our campaign is about piracy and the

consequences of it. It will aim to show

our target audience what piracy can do

to the different general industries.

Campaign Content

Our campaign will feature someone

illegally downloading something from

the internet, and then showing the

consequences of using piracy to the

industries of media. It will show the

audience that piracy could potentially

ruin the media industries enough to the

point where there could be nothing to

pirate in the first place.

Materials and Resources

Computer

Camera

Costumes

Expensive House/Cars/Etc.

Meet the Needs of the Audience

Our campaign will meet the needs of

our target audience of 11-17 year olds

by containing some humour as they

are teenagers, also by not making it

too childish because teenagers

stereotypically act and think they are

older than they are.

How will we know if it is successful?

We will know if our campaign is

successful or not by taking a survey

after we have completed the

campaigns and asking if it has made a

difference to their views and actions

on piracy.