Flow powerpoint
13
Water Bottle Advertisement Anna Guevarra Hannah Mutze Shea Brunsdon Camille Oeding FLOW
Transcript of Flow powerpoint
![Page 1: Flow powerpoint](https://reader035.fdocuments.in/reader035/viewer/2022070322/559288941a28ab56468b4785/html5/thumbnails/1.jpg)
Water Bottle AdvertisementAnna GuevarraHannah MutzeShea BrunsdonCamille Oeding
FLOW
![Page 2: Flow powerpoint](https://reader035.fdocuments.in/reader035/viewer/2022070322/559288941a28ab56468b4785/html5/thumbnails/2.jpg)
Branding
• Celebrity endorsement- Russel Brand• Gen Y• Fit and Healthy Lifestyle• Slogan- Go with the flow
![Page 3: Flow powerpoint](https://reader035.fdocuments.in/reader035/viewer/2022070322/559288941a28ab56468b4785/html5/thumbnails/3.jpg)
ADVERTISEMENT
STORYBOARD
![Page 4: Flow powerpoint](https://reader035.fdocuments.in/reader035/viewer/2022070322/559288941a28ab56468b4785/html5/thumbnails/4.jpg)
![Page 5: Flow powerpoint](https://reader035.fdocuments.in/reader035/viewer/2022070322/559288941a28ab56468b4785/html5/thumbnails/5.jpg)
![Page 6: Flow powerpoint](https://reader035.fdocuments.in/reader035/viewer/2022070322/559288941a28ab56468b4785/html5/thumbnails/6.jpg)
![Page 7: Flow powerpoint](https://reader035.fdocuments.in/reader035/viewer/2022070322/559288941a28ab56468b4785/html5/thumbnails/7.jpg)
![Page 8: Flow powerpoint](https://reader035.fdocuments.in/reader035/viewer/2022070322/559288941a28ab56468b4785/html5/thumbnails/8.jpg)
![Page 9: Flow powerpoint](https://reader035.fdocuments.in/reader035/viewer/2022070322/559288941a28ab56468b4785/html5/thumbnails/9.jpg)
![Page 10: Flow powerpoint](https://reader035.fdocuments.in/reader035/viewer/2022070322/559288941a28ab56468b4785/html5/thumbnails/10.jpg)
![Page 11: Flow powerpoint](https://reader035.fdocuments.in/reader035/viewer/2022070322/559288941a28ab56468b4785/html5/thumbnails/11.jpg)
• Appealing to Gen Y–Cultural connotations–Cameo establishes humorous
genre–Relies on extratextual knowledge–‘Pumped up kicks’ lends a
positive interpretation by using popular music
![Page 12: Flow powerpoint](https://reader035.fdocuments.in/reader035/viewer/2022070322/559288941a28ab56468b4785/html5/thumbnails/12.jpg)
• Breaking through the clutter– Careful selection of song– Lively atmosphere– Simple imagery
• Fitness and health culture– Exercise, gym settings– Emphasizes the need for the product
![Page 13: Flow powerpoint](https://reader035.fdocuments.in/reader035/viewer/2022070322/559288941a28ab56468b4785/html5/thumbnails/13.jpg)
Go with the flow!