FLOW Assessment Systems Milestone Presentation May 7, 2002

FLOW Assessment Systems Milestone Presentation May 7, 2002

Philip Beddow Adam Franzen Marcus Diehl Garth Gillespie Rhoda K. Farris Elizabeth Lighthart

http://www.cs.odu.edu/~cpi/cpi-s2002/flow/

Outline• Societal Issue, Background, and

Need• Proposed Solution• Goal and Objectives• Management Plan• Staffing and Resources Plan• Funding Plan• Marketing Plan• Evaluation Plan

Societal Problem

Continued population growth and finite water resources are leading to chronic fresh water shortages

3

Increasing Population

4

Water is Recycled

* USGS, http://ga.water.usgs.gov/edu/watercyclegraphic.html 5

Earth’s Water Supply

326 quintillion gallons of water

• 97% salt water• 2% in glaciers and ice

caps• 1% usable fresh water

*http://www.epa.gov/seahome/groundwater/src/supply2.htm 6

Consumption

*Data based on individual daily usage average of 74 gallons

0

50000

100000

150000

200000

250000

Billion Gallons

2002 2010 2020 2030 2040 2050

Year

Total World Consumption - Yearly

Water

7

Current Techniques

• Mandates limiting water usage (i.e. New York)– Penalties– Difficult to enforce

• 1992 Energy Policy and Conservation Act– Regulates all U.S. manufactured water fixtures:

• Toilets to 1.6 gallons per flush• Urinals to 1 gallon per flush • Shower heads and faucets to 2.5

gallons/minute

Source: http://ec.chias.org 9

Savings with Conservation Techniques

Source: http://ec.chias.org 10

Goal

Provide a means of educating homeowners about their

water usage habitsand steps they can take to reduce

the amount of water they are using

11

Objectives

• Increase awareness of excessive water usage byproviding effortless monitoring of consumptionpatterns

• Provide data to water conservation agencies

• Supply advice on methods of decreasing water usage– Follow advice, save money

12

Projected Water Usage

13

Our Aim

14

SOLUTION

15

FLOW Assessment

System

16

Product Goals

• Introduce to market before stiffer mandates are imposed

• Market to: – Homeowners– Government agencies – Water conservation groups

• Provide a quality product at a reasonable cost

17

Technical Approach

• Three Components

– Wireless Sensor

– Central Storage Unit

– User Interface

18

Product Layout

19

Wireless Sensor

• Located at each water source – i.e. faucets, toilets, dishwashers

• Specially designed mini-hydroelectric turbine

• Monitors water flow

• Transmits data to Central Storage Unit20

Internal View of Wireless Sensor

21

Central Storage Unit

• Collects data from all sensors– Uses standard interface (USB)

• Stores and analyzes data– Flash RAM, database(s)

22

Internal View ofCentral Storage Unit

23

User Interface

• View data on various output devices– Stand alone touch screen, personal

computer, PDA

• Numerous formats to display data– Utilize existing software, i.e. Excel

• Water and monetary savings displayed

• Optional “Tips” data displayed

24

Product Demonstration

http://www.cs.odu.edu/~cpi/cpi-s2002/flow/

25

Project Phases

• Three years divided into phases

– Phase 0 – Initial Plan and Research

– Phase I – Proof of Concept

– Phase II – Detailed Design Specifications

– Phase III - Production of FAS

26

27

• Proven management structure for Phase 0

Managem ent Approach

FI N AN CER hoda K. Farris

DEVELO PM EN TG arth G illespie

R ESEAR CHPhilip Beddow

PLAN N I N GAdam Franzen

PU BLI CR ELATI O N S

M arcus D iehl

PR O J ECTM AN AG ER

Elizabeth L ighthart

G EN ER ALM AN AG ER

J anet Brunelle

Phase 0• Conduct Preliminary Research

– January 2002 - May 2002

• Develop Phase I Plan– February 2002

• Deliver Feasibility Presentation– February 2002 - March 2002

• Deliver Milestone Presentation– March 2002 - April 2002

• Deliver Web Page Demonstration– April 2002

• Deliver Approval Presentation– April 2002 - May 2002

• Deliver SBIR Proposal– April 2002 - May 2002

28

Task Start Date Finish Date

P1 1000 Conduct Preliminary Research 1-Jan-02 1-May-02 1100 Review Internet Sources 1-Jan-02 1-Feb-02 1200 Interview Experts 1-Jan-02 1-Feb-02 1300 Review Trade Periodicals 1-Jan-02 1-Feb-02 1999 Preliminary Research Complete 1-Jan-02 1-Feb-02

P1 2000 Develop Phase I Plan 2-Feb-02 15-Feb-02 2100 Select Design Strategy 2-Feb-02 5-Feb-02 2200 Determine Project Scope 2-Feb-02 05-Feb-02 2300 Determine Available Resources 2-Feb-02 10-Feb-02 2400 Develop Plan 5-Feb-02 15-Feb-02 2500 Present Plan 15-Feb-02 15-Feb-02 2600 Review Plan 5-Feb-02 15-Feb-02 2700 Revise Plan 10-Feb-02 15-Feb-02 2999 Plan Approved 15-Feb-02 15-Feb-02 15-Feb-02

P1 3000 Deliver Feasibility Presentation 15-Feb-02 5-Mar-02 3100 Determine Financial Feasibility 15-Feb-02 25-Feb-02 3200 Determine Technical Feasibility 15-Feb-02 25-Feb-02 3300 Determine Societal Feasibility 15-Feb-02 25-Feb-02 3400 Determine Management Feasibility 15-Feb-02 25-Feb-02 3500 Assemble Presentation 25-Feb-02 28-Feb-02 3600 Practice Presentation 28-Feb-02 5-Mar-02 3700 Revise Presentation 28-Feb-02 05-Mar-02 3999 Deliver Presentation 5-Mar-02 5-Mar-02

P1 4000 Deliver Milestone Presentation 6-Mar-02 9-Apr-02 4100 Develop All Future Schedules 6-Mar-02 25-Mar-02 4200 Determine Required Staffing 25-Mar-02 28-Mar-02 4300 Determine Required Resources 25-Mar-02 28-Mar-02 4400 Develop Project Concept Plan 28-Mar-02 31-Mar-02 4500 Construct Preliminary Budget 28-Mar-02 31-Mar-02 4600 Assemble Presentation 31-Mar-02 5-Apr-02 4700 Practice Presentation 5-Apr-02 9-Apr-02 4800 Revise Presentation 5-Apr-02 9-Apr-02 4999 Deliver Presentation 9-Apr-02 9-Apr-02

P1 5000 Deliver Approval Presentation 10-Apr-02 1-May-02 5100 Finalize Deliverable Elements List 10-Apr-02 15-Apr-02 5200 Complete Deliverable Elements 15-Apr-02 20-Apr-02 5300 Revise Deliverable Elements 20-Apr-02 25-Nov-01 5400 Assemble Presentation 25-Apr-02 28-Apr-02 5500 Practice Presentation 1-May-02 28-Apr-02 5600 Revise Presentation 25-Apr-02 1-May-02 5999 Deliver Presentation 1-May-02 1-May-02

Phase I Staffing Plan

• FAS project members continue current roles

• Hire entry-level professionals– Software Developer– Engineer

29

Phase I

• Finalize Software Specifications– June 2002

• Build Prototype– June 2002 - September 2002

• Prototype Testing– September 2002 - November 2002

• Funding Demonstration– November 2002 - December 2002

30


P1 1000 Finalize Software Specifications 2-Jun-02 15-Jun-02 1100 Research 2-Jun-02 10-Jun-02 1200 Approval 12-Jun-02 12-Jun-02 1999 Final Specifications 15-Jun-02 15-Jun-02

P1 2000 Build Prototype 15-Jun-02 15-Sep-02 2100 Coding 15-Jun-02 15-Sep-02 2200 Preliminary Testing 15-Jun-02 15-Sep-02 2999 Preliminary Testing Complete 15-Sep-02 15-Sep-02

P1 3000 Prototype Testing 16-Sep-02 15-Oct-02 3100 Rigorous Testing 16-Sep-02 1-Nov-02 3200 Evaluate Test Results 1-Nov-02 15-Nov-02 3300 Identify Bugs and Fixes 16-Oct-02 15-Nov-02 3400 Change and Modify 16-Oct-02 15-Nov-02 3999 Completion of Testing 15-Nov-02 15-Nov-02

P1 4000 Funding Demonstration 15-Nov-02 1-Dec-02 4100 Contact Potential Customers 15-Nov-02 1-Dec-02 4200 Arrange Demonstrations 2-Dec-02 31-Dec-02 4300 Perform Presentations 2-Dec-02 31-Dec-02 4400 SBIR Grant Proposal Milestone 2-Dec-02 31-Dec-02 4999 Obtain Funding 31-Dec-02 31-Dec-02

31

Staffing Plan for Phase I

Financia lAnalyst

FI N AN CE/BU DG ET

M arketingD irector

M AR KETI N G

Engineer

H ardw are

Softw areDeveloper

Softw are

Developers Docum entationSpecia list

Lobbyist

R ESEAR CH andDEVELO PM EN T

ContractsM anager

CO N TR ACTS



Phase I Personnel

• Project Manager (1)• Financial Analyst (1*)• Contracts Manager (1*)• Software Developer (1)• Engineer (1)• Documentation Specialist

(1*)

* Part-time personnel 32

34

PersonnelSalaries: Project Manager $9,554 Financial Analyst $1,064 Marketing Director Contracts Manager $532 Software Developer $7,480 Engineer $11,220 Documentation Specialist $885 LobbyistSalaries Total $30,735Fringe Benefits $12,294Salaries and Benefits Total $43,029

MiscellaneousComputers: Development Stations (2 @ $1500 ea) $3,000 Standard Systems (2 @ $900 ea) $1,800Software: MS Office 2000 Professional (2 @ $185 ea) $370 MS Project (1) $500 MS Visual C++ (3 @ $110 ea) $330Prototype development materials* $650Educational Materials/TrainingMiscellaneous Total $6,650

Phase I Budget

35

•Includes BASIC stamp kit, stamp RF kit, electric generator, turbine, Plexiglas, PVC piping, water valve** TOTALS = Subtotal + G&A Total + Contracts

SubtotalsCombined totals above $49,679

General and Administrative Costs 40% of Subtotals $19,872General and Administrative Costs Total $19,872

Internet ConnectionSDSL Connectivity Installation $144 $50 Monthly Fee $300Internet Connection Total $444

ContractsContracts N/AContracts Total N/A

TOTALS** $69,995

Phase I Budget Summary

• Total Phase I Budget: $69,995

– Personnel: $43,029

– Miscellaneous Resources: $6,650

– General and Administrative Costs: $19,872

– Internet Connection Fees: $444

36

Phase I Evaluation Criteria

• Scientific/technical merit and feasibility

• Experience qualifications and facility

• Effectiveness of proposed work plan

• Commercial merit and feasibility37

Phase II

• Final Management Plan– January 2003 – February 2003

• Software Development– February 2003 – February 2004

• Hardware Development

– February 2003 – February 2004

• Installation and Testing – March 2004 – September 2004

• Shift to Production Phase – September 2004 – December

2004

38


P2 1000 Final Management Plan 1-Jan-03 15-Feb-03 1100 Resources and Hiring Process 1-Jan-03 15-Feb-03 1200 Program Design Review (PDR) 8-Feb-03 15-Feb-03 1999 Organization Approval 15-Feb-03 15-Feb-03

P2 2000 Software Development 16-Feb-03 16-Feb-04 2100 Software Integration 16-Feb-03 16-Dec-04 2200 Software Testing 17-Dec-03 31-Jan-04 2300 Program Design Review (PDR) 1-Aug-03 8-Aug-03 2400 Critical Design Review (CDR) 1-Aug-03 8-Aug-03 2500 Evaluate Test Results 31-Jan-04 16-Feb-04 2600 Identify Bugs and Fixes 16-Feb-03 16-Feb-04 2700 Program Design Review (PDR) 9-Feb-04 16-Feb-04 2800 Critical Design Review (CDR) 9-Feb-04 16-Feb-04 2999 Completion of Testing 16-Feb-04 16-Feb-04

P2 3000 Hardware Development 16-Feb-03 16-Feb-04 3100 Hardware Integration 16-Feb-03 16-Dec-04 3200 Hardware Testing 17-Dec-03 31-Jan-04 3300 Program Design Review (PDR) 1-Aug-03 8-Aug-03 3400 Critical Design Review (CDR) 1-Aug-03 8-Aug-03 3500 Evaluate Test Results 31-Jan-04 16-Feb-04 3600 Identify Bugs and Fixes 16-Feb-03 16-Feb-04 3700 Program Design Review (PDR) 9-Feb-04 16-Feb-04 3800 Critical Design Review (CDR) 9-Feb-04 16-Feb-04 3999 Completion of Testing 16-Feb-04 16-Feb-04

P2 4000 Installation and Testing 1-Mar-04 1-Sep-04 4100 Equipment Installation 1-Mar-04 1-May-04 4200 Integration Testing 1-May-04 15-Aug-04 4300 Evaluate Test Results 15-Aug-04 1-Sep-04 4400 Identify Bugs and Fixes 1-Mar-04 1-Sep-04 4500 Change and Modify 1-Mar-03 16-Sep-04 4600 Factory Acceptance Test (FAT) 9-Feb-04 16-Feb-04 4700 Critical Design Review (CDR) 9-Feb-04 16-Feb-04 4999 Completion of Testing 1-Sep-04 1-Sep-04

P2 5000 Shift to Production Phase 1-Sep-04 1-Dec-04 5100 Project Shut Down Management Plan 1-Sep-04 1-Dec-04 5200 Develop Production Organization 1-Sep-04 1-Dec-04 5999 Mass Production 1-Dec-04 1-Dec-04

Phase III

• Production Plan– January 2004 – July 2004

• Testing– January 2004

• Marketing Plan

– January 2004 – June 2004

• Manual Documentation– January 2004 – June 2004

• Shift to Out-Years – June 2004 – July 2004

39


P3 1000 Production Plan 1-Jan-04 1-Jul-04 1100 First Product Off the Line 15-Jan-04 15-Jan-04 1200 Continuation of Production Plan 15-Jan-04 1-Jul-04 1999 Completion of Production Plan 1-Jul-04 1-Jul-04

P3 2000 Testing 16-Jan-04 23-Jan-04 2100 Factory Acceptance Test (FAT) 16-Jan-04 23-Jan-04 2200 Evaluate Test Results 16-Jan-04 23-Jan-04 2999 Completion of Testing 23-Jan-04 23-Jan-04

P3 3000 Marketing Plan 1-Jan-04 30-Jun-04 3100 First Home Installation 24-Jan-04 24-Jan-04 3200 Model Home Testing/Debugging 24-Jan-04 30-Jun-04 3300 Customer Acceptance Test (CAT) 24-Jan-04 30-Jun-04 3999 Completion of Marketing Plan 30-Jun-04 30-Jun-04

P3 4000 User Manual Documentation 1-Jan-04 30-Jun-04 4100 Modifications Incorporated 1-Jan-04 30-Jun-04 4200 Additions Incorporated 7-Jan-04 30-Jun-04 4999 Completion of Documentation 30-Jun-04 30-Jun-04

P3 5000 Shift to Out-Years 1-Jun-04 1-Jul-04 5100 Project Shut Down Production Plan 1-Jun-04 1-Jul-04 5200 Project Shut Down Marketing Plan 1-Jun-04 1-Jul-04 5300 Develop Out-Years Organization 1-Jun-04 1-Jul-04 5999 Shift to Out-Years 1-Jul-04 1-Jul-04

40

Staffing Plan for Phases II and III

Financia lAnalyst

FI N AN CE/BU DG ET

M arketingD irector

M AR KETI N G

Engineer

H ardw are

Softw areDeveloper

Softw are

Developers Docum entationSpecia list

Lobbyist

R ESEAR CH andDEVELO PM EN T

ContractsM anager

CO N TR ACTS



Phases II and III Personnel

• Project Manager (1)• Software Developer (1)• Engineer (1)• Financial Analyst (1*)• Contract Manager (1*)• Marketing Director (1*)• Documentation Specialist (1)• Lobbyist (1*)

* Part-time personnel

41

Contractual Aspects

• Celestica– Support Phases II and III requirements– Software/hardware development and testing– Production of FAS

• Alternate Contractors:– NASO Corporation

• Support Phases II and III requirements

– Lockwood Greene• Support Phase III requirements

42

Resources/Budget

• Three phases

• Each phase tied to design review

• Minimizes investor risk

• Maximizes motivation to deliver

43

44

Resources Phase I Phase II Phase III Total

PersonnelSalaries: Project Manager $9,554 $40,464 $26,976 $76,994 Financial Analyst $1,064 $25,536 $6,384 $32,984 Marketing Director $23,616 $5,904 $29,520 Contracts Manager $532 $25,536 $6,384 $32,452 Software Developer $7,480 $44,880 $5,280 $57,640 Engineer $11,220 $44,880 $5,280 $61,380 Documentation Specialist $885 $14,160 $3,540 $18,585 Lobbyist $19,920 $2,490 $22,410Salaries Total $30,735 $238,992 $62,238 $331,965Fringe Benefits $12,294 $95,597 $24,895 $132,786Salaries and Benefits Total $43,029 $334,589 $87,133 $464,751

MiscellaneousComputers: Development Stations (2 @ $1500 ea) $3,000 $3,000 Standard Systems (2 @ $900 ea) $1,800 $1,800Software: MS Office 2000 Professional (2 @ $185 ea) $370 $370 MS Project (1) $500 $500 MS Visual C++ (3 @ $110 ea) $330 $330Prototype development materials* $650 $650Educational Materials/Training $4,500 $4,500 $9,000Miscellaneous Total $6,650 $4,500 $4,500 $15,650

45

•Includes BASIC stamp kit, stamp RF kit, electric generator, turbine, Plexiglas, PVC piping, water valve** TOTALS = Subtotal + G&A Total + Contracts

SubtotalsCombined totals above $49,679 $339,089 $91,633 $480,401

General and Administrative Costs 40% of Subtotals $19,872 $135,636 $36,653 $192,161General and Administrative Costs Total $19,872 $135,636 $36,653 $192,161

Internet ConnectionSDSL Connectivity Installation $144 $144 $50 Monthly Fee $300 $1,200 $300 $1,800Internet Connection Total $444 $1,200 $300 $1,944

ContractsContracts N/A $124,075 $201,000 $325,075Contracts Total N/A $124,075 $201,000 $325,075

TOTALS** $69,995 $600,000 $329,586 $999,581

46* Total Actual Cost includes 40% overhead to cover all fringe benefits** Annual Salary used to compute hourly rate and monthly salary*** Part-time schedule

Total Rate per Monthly Total AnnualPersonnel mos hrs mos hrs mos hrs Man-hrs Hour Salary Actual Cost* Salary**

Administrative

Project Manager*** 6 340 24 1440 6 960 2740 $28.10 $4,777 $107,791 $57,324

Financial Analyst*** 6 40 24 960 6 240 1240 $26.60 $4,522 $46,178 $54,264

Marketing Director*** 0 0 12 960 6 240 1200 $24.60 $4,182 $41,328 $50,184

Contracts Manager*** 0.5 20 12 960 6 240 1220 $26.60 $4,522 $45,433 $54,264

Administrative Total $240,730 $216,036

Software

Programmer 1: 2 340 12 2040 2 240 2620 $22.00 $3,740 $80,696 $44,880

Software Total $80,696 $44,880

Hardware

Electrical Engineer: 3 510 12 2040 2 240 2790 $22.00 $3,740 $85,932 $44,880

Hardware Total $85,932 $44,880

Other

Documentation Specialist*** 6 60 24 960 6 240 1280 $14.75 $2,508 $26,019 $30,090

Lobbyist*** 0 0 24 960 2 120 1080 $20.75 $3,528 $31,374 $42,330Other Total $57,393 $72,420

TOTALS $464,751 $378,216

Service

Phase I Phase II Phase III

* Service provided by Cavalier Telephone 47

Miscellaneous Price/Unit Quantity Total Resources

Hardware: Development Stations $1,500 2 $3,000 Standard Systems for Prototype $900 2 $1,800Hardware Total $4,800

Software: MS Office 2000 Professional $185 2 $370 MS Project $500 1 $500 MS Visual C++ $110 3 $330Software Total $1,200

Prototype Resources: BASIC Stamp Kit $100 1 $100 Stamp RF Kit $200 1 $200 Electric Motor/Generator $100 1 $100 Turbine $100 1 $100 Plexiglas $50 1 $50 PVC Piping $50 1 $50 Water Valve $50 1 $50Prototype Resources Total $650Internet Connection*: SDSL Connectivity: Installation $144 Monthly Fee $50/mo 36 (mos) $1,800Internet Connection Total $1,944

$8,594TOTALS

Budget Summary• Total budget: $999,581

– Phase I: $69,995

– Phase II: $600,000

– Phase III: $329,586

• Unit cost of FLOW Assessment System: $995

– May vary according to options purchased

48

Funding Plan

• NASA– $70,000 for Phase I– $600,000 for Phase II– Phase III funding dependent on success

of Phases I and II

• Environmental Protection Agency (EPA)

49

Marketing Plan

• Legislation

• Government agencies– Initial focus on city and state

• Conservation organizations

• Housing contractors and homeowners– Initial target area: New York City and surrounding

counties and boroughs

50

Target Market

• New York City and surrounding counties and boroughs

– Total Population: 12 million people

– Median Income: $39,369/household • Top 10 income per household ranking in U.S.

– FAS unit cost: $995

51

Target Market Breakdown

52

5%

95%

0%

Homeowners

Potential Market

Target Market

Return on Investment

53

255,000

510,000

765,000

1,200,000

555,000

1,110,0001,020,000

900,000

600,000

300,000

0

200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000

3 months 6 months 9 months 12 months

After Production Begins

Dollars

Budget

Homeowners

Gvmt/Cons Orgs

Combined Markets

*Homeowners figures based on monthly sales of 850 units at $995 each with $100 per unit profit**Government agencies/conservation organization figures based on monthly sales of 1000 units***Combined Markets include Homeowners, Government Agencies/Conservation Organizations

Evaluation Methods

• Program Design Review(s)– Monitors project during early stages of phases

• Critical Design Review(s)– Performed during each phase– Closely tied to funding of future phases

• Factory Acceptance Test (FAT)– Conducted on fully assembled system prior to delivery

• Customer Acceptance Test (CAT)– Performed on fully assembled system– Conducted monthly for first year after production

54

Potential Risks

• Lack of significant clientele

• Competitors in the market

55

Conclusion

• Flow Assessment Systems is a moderate cost information device that provides residential water consumption awareness

• FAS is an innovative solution to reduce water consumption

• Project is on schedule and will meet objectives and goals

56

FLOW Assessment

Systems

57

Questions?

58

FLOW Assessment Systems Milestone Presentation May 7, 2002

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