Florin Grozea - Artists innovation in online communication
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Florin Grozea Artists Inovation in Online Communication
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Prezentarea de la Webstock 2014 în cadrul panel-ului "Inovații în Comunicare". www.floringrozea.com www.HYC.ro
Transcript of Florin Grozea - Artists innovation in online communication
!
Florin Grozea Artists Inovation
in Online Communication
Yahoo! Messenger Self Piracy
Hi5 Facebook Tags
Instagram Selfie
Facebook Queen = Inna Instagram Diva = Antonia
Twitter Duke = Smiley Blogs Princes = Chirilă, Ilie, Vulpescu
YouTube Mafia = BUG Mafia
Voltaj 616.000 likes
young, women, Romania, inspirational jurnal (blog)
#tufacipovestea
Deepcentral 320.000 likes
cool, clubbing, international, selfies two blogs
#dragosteainvinge - unofficial video
Akcent 3.600.000 likes
international success, sex-appeal, fashion fashion blog
Alessia 730.000 likes
behind the scene weekly contests for fans
Lora 1.400.000 likes
selfies, interaction, feminism fan contest with hundreds of videos
Alb Negru 445.000 likes
football, 2014 World Champions #acum10ani campaign
Ellie White 835.000 likes
charity, shelter dogs
Alexandra Stan 3.250.000 likes
autographed posters via Facebook
What do people love? A Good Story
Brands vs Artists Direct, bi-directional, sincere
& down to earth communication
Hit Yourself Consulting The first Digital Agency for the Music Industry
Voltaj, Deepcentral, Alb Negru, Ellie White, DJ Sava, Narcotic Sound, Aylin Cadîr,
Tiare, Bianca Linta, Body & Soul
Let’s do business! Reach? 20:1
Online Income vs CDs Do fans care?
Quantix Research +35 Facebook Pages
>12.000.000 fans +4.000 answers
45% of fans are OK with 1-5 com.statuses/week 61% want to try the brands promoted by the artists
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CELEBRITY
ENDORSED
AUDIENCES
Real fans. For real.
TOP CELEBRITIES ON FACEBOOK
*** Ask your AM for the full list
12+ milionFacebook Fans
(duplicated)
TOP CELEBRITIES ON INSTAGRAM
*** Ask your AM for the full list
0.2 millionInstagram Followers
(duplicated)
TOP CELEBRITIES ON TWITTER
*** Ask your AM for the full list
0.2 milionTwitter Followers
(duplicated)
TOP CELEBRITIES ON YOUTUBE
*** Ask your AM for the full list
100+ milionYouTube Views
(duplicated)
TOP CELEBRITIES BLOGS
*** Ask your AM for the full list
60 k Monthly Unique Users
(duplicated)
