Florida Tourism by the Numbers - Wild Apricot · Florida Tourism by the Numbers ... 6 Venezuela...
Transcript of Florida Tourism by the Numbers - Wild Apricot · Florida Tourism by the Numbers ... 6 Venezuela...
Florida Tourism by the Numbers(Calendar Year 2014)
98.5 million visitors in 2014 – up 4.6%
Domestic visitors accounted for 84.4% of total overnight visitation by non-residents
Domestic visitation grew 5.6%
International visitation accounted for 15.6% of total overnight visitation
International visitation fell 0.3%, with Overseas up 1.1% and Canadian visitation down 4.1%
Florida Tourism by the Numbers(Calendar Year 2014 Indicators)
$82.0 B in travel spending - up 7.7%
$4.9 B in sales tax collections - up 7.7%• 23% of all sales tax generated from travel spending in 2014
1,145,800 Floridians employed - up 4.4%
Hotel average daily rate in 2014 - up 5.7%
Hotel occupancy in 2014 - up 4.4%
Florida Tourism by the Numbers(Year-to-Date 2015 Indicators)
$66.7B in travel spending YTD September* - up 8.5%
$4.0B in sales tax collections YTD September* - up 8.5%• 23% of all sales tax generated from travel spending in YTD September* 2015
1,197,900 Floridians employed YTD November* - up 4.7%• Tourism related employment grew 68 straight months as of November* 2015
Hotel average daily rate YTD November - up 5.9%
Hotel occupancy YTD November - up 3.4%
*preliminary, subject to change
Florida Visitation: CY 2011 – CY 2014(in millions)
2011 2012 2013 2014
Canada down 4.1%
Overseas up 1.1%
Domestic up 5.6%
94.1M91.5M87.3M
98.5M
Total visitation up 4.6%
Top Origin States of Domestic Air VisitorsAir visitors accounted for 43.7% of Florida’s domestic visitors in 2014
Top Origin States of Domestic Auto VisitorsAuto visitors accounted for 56.3% of Florida’s domestic visitors in 2014
%
%
International Visitation: CY 2011 – CY 2014(in millions)
9.3M10.4M 11.2M 11.3M
3.3M 3.6M
4.2M 4.0M
2011 2012 2013 2014
Canada Overseas
Note: To derive the most valid estimate possible, VISIT FLORIDA's estimates information and processes are updated annually; therefore, the estimates shown have been revised from those previously released.
12.6M13.9M
15.4M 15.3M
International Visitors by Region: 2014
South America27%
Europe27%
Canada26%
Asia/Oceania8%Caribbean
4%
Central America4%
Mexico 3%
Africa/Middle East2%
Top Origin Countries for Visitation: 2014
1 Canada 4.0 million -4%2 U.K. 1.6 million 8%3 Brazil 1.6 million -10%4 Argentina 724,000 -11%5 Colombia 594,000 47%6 Venezuela 490,000 -22%7 Germany 448,000 6%8 Mexico 430,000 4%9 Australia 320,000 1%
10 France 313,000 4%
Travel Spending: CY 2013 – September 2015*(in millions)
$3,500
$4,500
$5,500
$6,500
$7,500
$8,500
$9,500
Jan Feb Mar Apr May Jun Jul Aug Sep* Oct Nov Dec
201520142013
*preliminary subject to revision
Travel Spending in September 2015* up 11.6% andTravel Spending for YTD September 2015* up 8.5%
11.5% 9.0% 8.8% 7.5% 7.7% 5.6% 10.5% 4.8% 11.6%
Sales Tax Generated by Travel Spending: CY 2013 – September 2015*(in millions)
$200
$250
$300
$350
$400
$450
$500
$550
Jan Feb Mar Apr May Jun Jul Aug Sep* Oct Nov Dec
201520142013
*preliminary subject to revision
Sales Tax Generated by Travel Spending in September 2015* up 11.6%
21% of all Sales Tax Generated in September 2015* is by Travel Spending
11.5% 9.0% 8.8% 7.5% 7.7% 5.6% 10.5% 4.8% 11.6%
1,057,700
1,097,000
1,145,800 1,143,800
1,197,900
2012 2013 2014 Jan-Nov '14 Jan-Nov '15*
Note: year-over-year figures are an average of the individual monthly data.*preliminary subject to revision**consecutive growth in tourism related employment began April, 2010
+3.7%
+4.4% +4.7%
Tourism Related Employment in Florida
Tourism related employment shows growth, year-over-year, for the 68th straight month.**
Hotel Monthly Average Daily Rate Trends: CY 2013 – November 2015
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2013 $126.80 $136.55 $146.14 $124.79 $113.29 $109.54 $110.19 $102.10 $95.81 $108.34 $110.98 $125.032014 $131.43 $144.46 $150.36 $136.40 $118.28 $113.73 $114.76 $107.33 $100.19 $114.74 $116.11 $133.282015 $140.36 $156.44 $162.17 $143.37 $123.92 $118.40 $122.77 $110.33 $105.52 $119.35 $122.64
$0
$20
$40
$60
$80
$100
$120
$140
$160
$180
Source: STR, Inc.***A running 28 day trend ending December 12th indicates an ADR of $125.92, an increase of 6.8%.
YTD November 2015 ADR up 5.9% from
YTD November 2014
Hotel Monthly Occupancy Trends: CY 2013 - November 2015
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec2013 65.5% 75.0% 81.8% 69.8% 65.2% 68.7% 69.6% 63.2% 54.2% 61.8% 63.0% 63.1%2014 67.9% 78.1% 82.0% 73.9% 69.5% 70.2% 72.5% 67.0% 57.4% 66.7% 64.7% 66.5%2015 71.9% 81.0% 83.7% 76.9% 70.7% 72.2% 76.1% 66.9% 61.1% 68.4% 67.1%
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20%
30%
40%
50%
60%
70%
80%
90%
Source: STR, Inc.
YTD November 2015Occupancy up 3.4% from
YTD November 2014
***A running 28 day trend ending December 12th indicates Florida occupancy at 66.5%, an increase of 3.6%.