Florida Orange
Transcript of Florida Orange
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FLORIDA oRange
By: Guy EllisSports Marketing
2nd hour
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LEAGUE INFORMATION NHL EASTERN CONFERCE SOUTHEAST DIVISION
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DIVISION OPPONENTS
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ARENA
BankAtlantic Center Capacity:19,250 Built:1998
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Mission Statement
Our mission is to put 100 percent effort from all players, staff, and organization in order to win a Stanley Cup.
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Core Values
Keep a winning attitude all through out the season.
Play the best players, not the ones that make the most money.
If you got the Orange jersey on, you give 100 percent effort.
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Demographics
City Location: Miami Population:2,500,625 Median Household Income:$58,144 Unemployment Rate:12.7%
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Consumer Price Index
Food: Down .2% from last month Energy: Down .1% from last month
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Target Market
My target area is Florida. Competition with the Tampa Bay Lightning, because they are also in the same state. Target Market is the family dad ages 30-45. he can take his family to games which sells more tickets.
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THE END