Florida Bar Association Palm Beach Chapter Social Media Seminar
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The business of law does not.
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View what lawyers, legal community members receive: the social media guide to professional prospecting in 2014 business planning
Transcript of Florida Bar Association Palm Beach Chapter Social Media Seminar
The business of law does not.
Your title The Skinny On Social Media
Your title
(772) 370 – 2889 text or call
Your Next Client has been online for years.
Define your business interest
• Business to business (B2B)
– Referral from company
• Example: referral from CPA or professional
“Clone” your Referrals
•From former clients? •From professional peers?
Social Media Scalable & Manageable
Business to Consumer (B2C)
Business to Business (B2B)
Your title D. B. = Social Coach
Chief Marketing Officer at Top 100 Hospital
New
s C
orp
ora
tion
In N
YC
Digital:
Legal Medical Financial
Seven Awards
Your title
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4.
The Skinny on Social Media
The Sting
More Referrals
Toolkit
Best practices
Insert your
logo here
Insert your
logo here
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Active Monthly Users 2013
6
Face Book
Google+
Avvo*
Which Social Platform?
2013, Craig Smith at Digital Marketing Ramblings
PRDaily Sept 2013
Smart vs. Cell Phones
2012 Business Insider
Network = $ocial net worth
#1
#2
Name was recently appointed by Gov. Of Florida to the Judicial
Nominating Commission for the Fourth District Court of Appeal.
Name was previously appointed to the Commission and served as
its Chairman during his first tenure. Name was also appointed by
the President of the Florida Bar to the Family Law Rules Committee, which created the rules and procedures by which matrimonial cases
are adjudicated by Florida courts. Name was appointed by the
President of the Florida Senate to the Florida Public Service Commission Nominating Council, by the Broward County Commission to its Zoning Board and by the Palm Beach County Commission to its Sports Commission. Name has served as chairman of the Legislative Governmental Committee of the South Palm Beach County Bar Association
2013 Lawyer Bio
Define your business interest
• Business to business (B2B)
– Referral from company
• Example: referral from CPA or professional
70% maintain blogs. 50% get new client leads from blogging and social media. 40% said same efforts helped to secure new work. 20% have full time staff for social media
2012 Survey
Survey of lawyers and legal marketers by ALM Legal Intelligence
The Business Benefits for Setting Up Google+
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12-Jul Jul-13
Internet Explorer
Chrome
Firefox
Safari
Vlogg.com 2013
Best Sources For Conversion
Hubspot State of Inbound Marketing 2013
Partner / Owner Most Invested
Hubspot State of Inbound Marketing
2013
Your title
85% of the law firms from LexisNexis’s survey
said Lawyer Bio has “most page views.”
Potential clients want to “meet you” before they contact or even hire you.
Earn their trust; speak to their concerns
Your Website
Bite Size information
Bite Size information
Your title D. B. Wienke
Linkedin “D.B. Wienke”
Skype :
dbw
ienke Twitter
@dbwienke
Seven Awards
Your title
Thanks for listening!
