The artist name is printed in a sans serif font, almost hand written, at the top of the page, starting within the primary optical area. This lets the audience know who this is advertising. The artists fan base will also be able to identify the artist and album straight away. This font also suggests that the target audience is the younger generation, as it is in a modern, handwritten font.

The main image, covering the majority of the page, is of the artist herself. However, this image is not a conventional portrait shot, as Florence is not looking directly at the camera, and it is less obvious as to whom the image is of. This will encourage the audience to look closely at the article, and it will also draw a larger audience, as they will be intrigued to know who this is. The image also reflects the album title, as she has a pair of lungs on her chest.

The title of the album is printed in a large, italic, serif font towards the bottom of the page. This contrasts with the font at the top of the page, as it is more sophisticated, which could attract an older audience. The lettering has also been printed in white, which is extremely contrasting with the black colour of the background, therefore drawing even more attention to the advertisement. It also makes it very clear as to what album this is, and this will be instantly recognisable by the artists already made fan base.

The release date for the album has been printed, again in a white coloured serif font, which makes it more noticeable for the audience. However, the size of this font is a lot smaller than that of the artist and album name, which has deliberately been done so that the audience are drawn in by the advertisement first.

The artist’s official website has been printed in a small white font at the very bottom of the page, to ensure that the audience know where they could buy this album from, and if they need extra information they can get it there.

There is text that is informing the audience that not only can you buy the digital and CD album, but you can also buy a deluxe edition and vinyl. This has been printed on the advertisement because it will appeal to more than one age group, therefore attracting a wider audience. There are ways in which this album can be purchased for every age group, rather than just the younger or older generation.