Floral Trends Forecast 2011
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Transcript of Floral Trends Forecast 2011
FLORALTRENDSforecast
20 I I
2
HITOMI GILLIAM, AIFDFloral Trends Forecast 20l l has been prepared by Hitomi Gilliam, AIFD,
Director of Education for Design358. A master floral artist who has unique
talents to interpret world trends and human emotions, in this forecast
Hitomi articulates new event trends in a breathtaking artistic expression of
flowers. Hitomi has been a featured designer at the American Institute of
Floral Design’s National Symposium seven times. In 20l l Hitomi will host the
Annual Trend Summit Conference along with Kevin Yivisaker, AIFD and the
20l l European Masters Certification Program with Tomas DeBruyne.
DAVID KESLER, AIFDPhotography for Floral Trends Forecast was provided and directed by David
Kesler, AIFD. With his wife Leanne, David is the co-owner of Floral Design
Institute, Inc, a leading floral design education firm with locations in Portland,
Oregon and Seattle, Washington. David’s photography work has graced every
edition of the Floral Trends Forecast creating magic on paper and bringing
Hitomi’s creations to life. David is an active speaker and educator in the floral
industry and is the past General Manager of the Canadian Division of Teleflora.
INTERNATIONAL FLORAL DISTRIBUTORS, INC.International Floral Distributors, Inc (IFD) has 49 locations across the United
States providing quality cut flowers and florist supplies to florists, retail
flower outlets and event specialists. IFD is owned by 20 likeminded floral
wholesale distributors who are dedicated to serving the unique needs of
companies that specialize in floral products. IFD distributors have become
the preferred distributor by event specialist because of their commitment and
service to clients. For a complete list of IFD locations visit www.ifdinc.org.
International Floral Distributors©IFD
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IFD presents …..Floral Trends Forecast 20I I
emerging event floralstylings and colors
Designs by: Hitomi Gilliam, AIFDDesign358
Photography by : David Kesler, AIFDFloral Design Institute
Creating impact and
value with flowers
distinguishes the
extraordinary from
the ordinary.
Flowers not only
make a great
impression but
project positive
feelings & emotions
that make an event
unforgettable.”
“
FANDANGOAs in Dancing with the Stars, Fandango builds slowly and
climaxes in an electric powerful finish. The passionate moves of
this Spanish and Portuguese dance convey hot, steamy romance
– portrayed by color harmonies which include red, burgundy,
fuchsia and hot pinks. Inclusion of coral will take this
combination up another notch. Containers and accessories of
clear glass, colored glass, metallics and gems, used along with
LED lights add glitz and
glamour. Fandango reflects
the massive assimilation of
cultures, an ethnic diversity
and the worldliness of
today’s society.
color paletteRed
Burgundy
Fuchsia
Hot Pink
Coral
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DESIGN MASTER COLORS CODES
716 CARNATION RED
714 HOLIDAY RED
body f lower
710 BURGUNDY
713 CRANBERRY
786 FUCHSIA
125 WILD ROSE
772 MANDARIN
777 CORAL
f lowersDahliaRoses
Garden RosesAnthuriums
Chrysanthemums
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A meditative quiet, full of serenity and clarity. Nirvana exudes
a greater sense of inner self and peace of mind prevails. A
soothing color palette of pure white, cool blues, sprout green
and mystical violet prevails. Containers should have clean
lines and modern crisp shapes using glass, pottery, lacquer ware,
cast iron, bamboo or woven baskets. Asian style containers and
some ethnic motif may be introduced for authenticity.
Grouping of materials by
color and arranged orderly
gives a sense of pleasing
stillness.
color palettePure White
Cool Blues
Sprout Green
Mystical Violet
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N IRVANA
DESIGN MASTER COLORS CODES
body f lower
137 DELPHINIUM BLUE
686 BLUE MARLIN
135 HYDRANGEA BLUE
721 MOSS GREEN
133 FRESH GREEN
752 PRAIRIE GRASS
682 BLUEBERRY
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f lowersCymbidiumsHydrangea
RosesChrysanthemums
DahliaEquisetumBamboo
GAZPACHOGazpacho reflects the colors of the Spanish soup and all of its
earthy vegetables and rich flavor. The recipe calls for tomatoes,
cucumbers, red peppers, parsley, garlic and basil. And to this
mix, we add herbaceous flowers and greens to match. The color
palette features fresh green, sprout green, tomato red, carrot
orange, gold, plum and wine. Earthy glass and pottery along with
woven baskets and colourful linens provides an exquisite and
rich texture to the theme.
A finishing touch of metallic
copper accent adds essence
and depth.
color paletteFresh Green
Sprout Green
Tomato Red
Carrot Orange
Gold
Plum
Wine8
DESIGN MASTER COLORS CODES
body f lower
127 POPPY
129 TIGER LILY
676 BASIL
133 FRESH GREEN
772 MANDARIN
796 TERRA COTTA
788 BLACKBERRY
237 COPPER FUSION
233 BRONZE
f lowersAnthuriums
ChrysanthemumsSunflowers
ProteasDahlias
ArtichokesRoses
Viburnum Berry
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SO IRÉEA luxurious occasion with style and attitude. Soiree reflects an
opulent visual treat of soft neutrals with radiant, warm and
glowing candlelight. Clear glass, metallic glass, crystal and silver
containers are elegantly arranged with white, ivory, blush and
the softest lavender flowers for an airy and ethereal experience.
Container styles are eclectically mixed and matched to make
the total composition more interesting. Use of silver containers
and accessories creates a
luxurious look rich in
elegance and fascination.
color paletteWhite
Ivory
Blush
Soft Lavender
Silver
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DESIGN MASTER COLORS CODES
body f lower
726 FLAT WHITE
793 VANILLA
124 PINK PETUNIA
123 WILD ROSE
682 BLUEBERRY
762 HYACINTH
732 SUPER SILVER
f lowersRoses
DahliasStock
CarnationsGarden RosesDendrobiums
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SERVING YOUR FLORAL NEEDS WITH IFD distributorsare locatedthroughout theUnited Statesproviding thehighest qualityflowers andfloral supplies forevent specialists.Their goals aresimple, provideeverything youneed to ensureyour florals areoutstanding andtrouble free!All are valuableadditions to your‘go to’ networkof ‘get it done’vendor partners.
C A L I F O R N I ASan Diego Florist Supplies, Inc.3241 Halladay • Santa Ana, CA 92705714-432-8080 • www.sdfsinc.comMauricio Galvez • [email protected]
San Diego Florist Supplies, Inc.15001 Raymer St. • Van Nuys, CA 91405818-780-8067 • www.sdfsinc.comRobin Little • [email protected]
San Diego Florist Supplies, Inc.1947 Del Amo Blvd. • Torrance, CA 90501310-320-8080 • www.sdfsinc.comJim Hopkins • [email protected]
Inland Wholesale Flowers, Inc.759 South Allen St. • San Bernardino, CA 92408800-465-2634 • www.inlandwholesaleflowers.comAnnette Jamieson • [email protected]
San Diego Florist Supplies, Inc.5600 Avendia Encinas #1 • Carlsbad, CA 92008760-431-8080 • www.sdfsinc.comJim Hart • [email protected]
Fox Point Farms5600 Avenida Encinas, Ste. 11 • Carlsbad, CA92008760-438-5548 • www.foxpointfarms.comLisa Duff • [email protected]
San Diego Florist Supplies, Inc.2550 El Cajon Blvd. • San Diego, CA 92104619-260-8080 • www.sdfsinc.comScott Willis • [email protected]
F L O R I D ABerkeley Florist Supply Co., Inc.2360 NW 23rd St. • Miami, FL 33142305-638-4141 • www.berkeleyfloristsupply.comChristopher Lyons • [email protected]
Nordlie, Inc.2708 East Hanna Ave. • Tampa, FL 33610813-239-0599 • www.nordlie.comChris Benton • [email protected]
G E O R G I ACut Flower Wholesale, Inc.2122 Faulkner Rd. • Atlanta, GA 30324404-310-1619 x 115 • www.cutflower.comRene ten Braak • [email protected]
I D A H ORoses & More, Inc504/506 East 45th St. • Unit 19-20Garden City, ID 83714509-838-2944 • www.rosesandmoreinc.comChris Chandler • [email protected]
I L L I N O I SKennicott Brothers Company720 New Haven Ave. • Aurora, IL 60506630-896-1091 • www.kennicott.comTim Truhlar • [email protected]
Kennicott Brothers Company452 N. Ashland Ave. • Chicago, IL 60622312-492-8200 • www.kennicott.comDan Andrews • [email protected]
Kennicott Brothers Company452 N. Ashland Ave. • Chicago, IL 60622312-492-8200 • www.kennicott.comWillie Viera • [email protected]
Kennicott Brothers Company1695 N. 21st St. • Chicago, IL 62526217-422-2438 • www.kennicott.comMarie Smith • [email protected]
Kennicott Brothers Company880 Estes Ave. • Elk Grove Village, IL 60007847-734-8650 • www.kennicott.comScott Cheeseman • [email protected]
Kennicott Brothers Company3210 Grand Ave. • Waukegan, IL 60085847-244-3110 • www.kennicott.comKurt Karrasch • [email protected]
I N D I A N AGassafy Wholesale Florist, Inc318 Racquet Dr. • Fort Wayne, IN 46825260-482-9993 • www.gassafy.comChuck Luther • [email protected]
Kennicott Brothers Company4316 Calumet Ave. • Hammond, IN 46320219-933-7515 • www.kennicott.comSean Finn • [email protected]
K E N T U C K YDreisbach Wholesale Florist2424 Over Dr. • Lexington, KY 40511800-928-2393 • www.dreisbachs.comRhonda Wallace • [email protected]
Dreisbach Wholesale Florist8021 Warwick Ave. • Louisville, KY 40222800-928-2393 • www.dreisbachs.comRhonda Wallace • [email protected]
M A S S A C H U S E T T SBay State Farm Direct FlowersOne Progress Way • Wilmington, MA 01887978-253-6328 • www.baystateflowers.comTonia Egan • [email protected]
M I C H I G A NNordlie, Inc.25300 Guenther Rd. • Warren, MI 48091586-755-4200 • www.nordlie.comHeather Rivera • [email protected]
Nordlie, Inc3440 Torrey Rd. • Flint, MI 48507810-767-8883 • www.nordlie.comCathy Davidson • [email protected]
Nordlie, Inc4611 Ivanrest Ave. • Granville, MI 49418616-534-6833 • www.nordlie.comDeb Durrant • [email protected]
M I S S O U R IMears Floral Products1222 South Scenic Ave. • Springfield, MO 65802417-862-4394 • www.mearsfloral.comJudy Mears • [email protected]
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EVENT FLORAL SPECIALISTS ACROSS THE U.S.A.
DEPENDON THEFLORALSOURCEthatdelivers!
M O N TA N ARoses & More, Inc.9797 B Derby Dr. • Missoula, MT 59808509-838-2944 • www.rosesandmoreinc.comChris Chandler • [email protected]
N E VA DASan Diego Florist Supplies, Inc.3950 W. Diablo Dr. • Ste. B-13 • Las Vegas, NV 89118702-893-8080 • www.sdfsinc.comRyan Willis • [email protected]
N E W H A M P S H I R EBay State Farm Direct Flowers33 Harvey Rd. • Bedford, NH 03110603-622-9590 • www.baystateflowers.comBob Cote • [email protected]
N E W J E R S E Y/ N Y CHillcrest Gardens, Inc.95 West Century Rd. • Paramus, NJ 07652800-437-7000 • www.hillcrestgarden.comMike Semon • [email protected]
N E W Y O R KSeagroatt Riccardi, Ltd.5 Avis Dr. • Latham, NY 12110800-724-1112 x 224 • www.seagroattriccardi.comMary Guzior • [email protected]
Hillcrest Gardens, Inc.95 West Century Rd. • Paramus, NJ 07652800-437-7000 • www.hillcrestgarden.comMike Semon • [email protected]
Bay State Farm Direct Flowers200 Brenner Dr. • Congers, NY 10920978-490-4834 • www.baystateflowers.comMia Cubano • [email protected]
Bay State Farm Direct Flowers355 South Country Rd. • East Patchogue, NY 11772631-289-5294 x 19 • www.baystateflowers.comCyril Rampersaud • [email protected]
N O R T H C A R O L I N AHardin’s Wholesale Florist329 W. Bowman Ave. • Liberty, NC 27298800-672-8226 • www.hardins.comCatherine Gantt • [email protected]
O H I ODreisbach Wholesale Florist720 Dalton Ave. • Cincinnati, OH 45203800-928-2393 • www.dreisbachs.comRhonda Wallace • [email protected]
Nordlie, Inc9550 Granger Rd. • Garfield Heights, OH 44125216-662-4200 • www.nordlie.comKevin Smith • [email protected]
Dreisbach Wholesale Florist2115 Morse Rd. • Columbus, OH 43229800-928-2393 • www.dreisbachs.comRhonda Wallace • [email protected]
Nordlie, Inc.1331 Troy St. • Dayton, OH 45404937-222-2201 • www.nordlie.comBruce Hastings • [email protected]
Nordlie, Inc.717 Warren Rd. • Newton Falls, OH 44444330-872-0961 • www.nordlie.comRick McCarthy • [email protected]
O R E G O NFrank Adams Wholesale Florist, Inc.3626 N. Leverman St. • Portland, OR 97217800-922-7875 • www.franksadamswf.comScott Isensee • [email protected]
P E N N S Y LVA N I APittsburgh Cut Flower Company1311 Chestnut St. • Erie, PA 16501412-355-7047 • www.pittsburghcutflower.comBob Luthultz • [email protected]
Pittsburgh Cut Flower Company1901 Liberty Ave. • Pittsburgh, PA 15222412-355-7047 • www.pittsburghcutflower.comBob Luthultz • [email protected]
R H O D E I S L A N DBay State Farm Direct Flowers53 Amflex Dr. • Cranston, RI 02920978-490-6045 • www.baystateflowers.comRon D’Orazio • [email protected]
T E X A SJ. B. Parks Wholesale Florists, Inc.3510 Ross Ave. • Dallas, TX 75204214-821-1488 • www.jbparks.comKelly Duncan • [email protected]
U TA HEnsign Wholesale Florist1167 West 3050 South • Ogden, UT 84401801-359-8746 • www.ensignfloral.comLani Callister • [email protected]
Ensign Wholesale Florist461 South 600 East • Salt Lake City, UT 84102801-359-8746 • www.ensignfloral.comLani Callister • [email protected]
WA S H I N G T O NWashington Floral Service, Inc.2701 South 35th St. • Tacoma, WA 98409800-351-5515 • www.washingtonfloral.comBekkah Bohocky • [email protected]
Roses & More, Inc1015 N. Dyer Rd. • Spokane Valley, WA 99212509-838-2944 • www.rosesandmoreinc.comChris Chandler • [email protected]
W E S T V I R G I N I ADreisbach Wholesale Florist4 McJunkin Rd. • Nitro, WV 25143800-928-2393 • www.dreisbachs.comRhonda Wallace • [email protected]
W I S C O N S I NKennicott Brothers Company4831 W. State St. • Milwaukee, WI 53208414-443-1100 • www.kennicott.comPat Murphy • [email protected]
International Floral Distributors©IFD