Location Based Mobile Marketing | Non-App Geofencing By Thumbvista
Floqr Location Based Guides, Case: The Watersporter App
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Transcript of Floqr Location Based Guides, Case: The Watersporter App
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LOCATION BASED GUIDES TABLET PUBLISHING CUSTOM SOLUTIONS
twi$er.com/floqr facebook.com/floqr www.floqr.com [email protected]
OUR SOLUTIONS
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twi$er.com/floqr facebook.com/floqr www.floqr.com [email protected]
WATERSPORTER APP
LOCATION BASED GUIDES
Branding & Skinning
Viral User generaKon
Friends & Message management
User feedback, reviews & raKngs
Vouchers, lead generaKon & customer loyalty
LocaKon & Profile based adverKsing
Dynamic Menu, InformaKon & forms
Map & LocaKon
AcKvity, locaKon & mini site layers
Maintenance & Support
SeUngs & Profile
Push noKficaKons
AnalyKc, StaKsKcs & live dashboard
AcKvity, POI, LocaKon & mini site management
Augmented Reality
Ad Campaign management
Weather
Event calendar
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twi$er.com/floqr facebook.com/floqr www.floqr.com [email protected]
WATERSPORTER APP
LOCATION BASED GUIDES
Release Date July 2011
Client Dutch Bank
Geographic Target
The Netherlands
Target Group People enjoying the Dutch waterways with a boat, Watersporters
MoKvaKon Client has a large clientele base connected to their Watersports division and they wanted to extend the brand awareness.
Goals Stage 1 Stage 2
Create brand awareness, Create mobile community & connecKng directly with clients and prospects Lead generaKon insurance policies and boat mortgages
Current Release R. 1.4
POI’s Used +/-‐ 35.000 (And sKll growing)
Custom Data Type Objects
+/-‐ 20
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twi$er.com/floqr facebook.com/floqr www.floqr.com [email protected]
WATERSPORTER APP
LOCATION BASED GUIDES
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Free registraKon
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WATERSPORTER APP
LOCATION BASED GUIDES
Login
E-‐mail adres
Password
Password retrieval
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twi$er.com/floqr facebook.com/floqr www.floqr.com [email protected]
WATERSPORTER APP
LOCATION BASED GUIDES
My LocaKon
Friends + LocaKon
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twi$er.com/floqr facebook.com/floqr www.floqr.com [email protected]
WATERSPORTER APP
LOCATION BASED GUIDES
My LocaKon
Places of In-‐ trest
MulKple Places at one locaKon
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twi$er.com/floqr facebook.com/floqr www.floqr.com [email protected]
WATERSPORTER APP
LOCATION BASED GUIDES
Pinch zooming
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twi$er.com/floqr facebook.com/floqr www.floqr.com [email protected]
WATERSPORTER APP
LOCATION BASED GUIDES
Back to map Extensive POI informaKon afer clicking
Contact Info
Photo’s
Website link
Available faciliKes
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twi$er.com/floqr facebook.com/floqr www.floqr.com [email protected]
WATERSPORTER APP
LOCATION BASED GUIDES
Back to map
Even more faciliKes!
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twi$er.com/floqr facebook.com/floqr www.floqr.com [email protected]
WATERSPORTER APP
LOCATION BASED GUIDES
Back to map
Even more faciliKes!
![Page 13: Floqr Location Based Guides, Case: The Watersporter App](https://reader038.fdocuments.in/reader038/viewer/2022103014/54833f3bb4af9fc3208b49bf/html5/thumbnails/13.jpg)
twi$er.com/floqr facebook.com/floqr www.floqr.com [email protected]
WATERSPORTER APP
LOCATION BASED GUIDES
Back to map
Website of POI within App
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twi$er.com/floqr facebook.com/floqr www.floqr.com [email protected]
WATERSPORTER APP
LOCATION BASED GUIDES
Back to map 3rd party integraKon
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twi$er.com/floqr facebook.com/floqr www.floqr.com [email protected]
WATERSPORTER APP
LOCATION BASED GUIDES
Back to map
Category
Less extensive descripKon, based on template
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twi$er.com/floqr facebook.com/floqr www.floqr.com [email protected]
WATERSPORTER APP
LOCATION BASED GUIDES
News
Calendar
Water DefiniKons Knots
AIS Map Weather
Map Points User SeUngs
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twi$er.com/floqr facebook.com/floqr www.floqr.com [email protected]
WATERSPORTER APP
LOCATION BASED GUIDES News
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twi$er.com/floqr facebook.com/floqr www.floqr.com [email protected]
WATERSPORTER APP
LOCATION BASED GUIDES Event
Date and month selecKon
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twi$er.com/floqr facebook.com/floqr www.floqr.com [email protected]
WATERSPORTER APP
LOCATION BASED GUIDES
DefiniKon list
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twi$er.com/floqr facebook.com/floqr www.floqr.com [email protected]
WATERSPORTER APP
LOCATION BASED GUIDES
Knots overview
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twi$er.com/floqr facebook.com/floqr www.floqr.com [email protected]
WATERSPORTER APP
LOCATION BASED GUIDES
Knots steps in detail
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twi$er.com/floqr facebook.com/floqr www.floqr.com [email protected]
WATERSPORTER APP
LOCATION BASED GUIDES
Weather overview
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twi$er.com/floqr facebook.com/floqr www.floqr.com [email protected]
WATERSPORTER APP
LOCATION BASED GUIDES
Privacy seUngs
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twi$er.com/floqr facebook.com/floqr www.floqr.com [email protected]
WATERSPORTER APP
LOCATION BASED GUIDES
InteracKon/ NoKficaKon seUngs
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twi$er.com/floqr facebook.com/floqr www.floqr.com [email protected]
WATERSPORTER APP
LOCATION BASED GUIDES
PO SelecKon filter
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twi$er.com/floqr facebook.com/floqr www.floqr.com [email protected]
WATERSPORTER APP
LOCATION BASED GUIDES
Profile seUngs
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twi$er.com/floqr facebook.com/floqr www.floqr.com [email protected]
WATERSPORTER APP
LOCATION BASED GUIDES
Compass On/Off
Anonymous users
Registered users
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twi$er.com/floqr facebook.com/floqr www.floqr.com [email protected]
WATERSPORTER APP
LOCATION BASED GUIDES
Event Ktle
Event details
Add to Calendar
Show on map
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twi$er.com/floqr facebook.com/floqr www.floqr.com [email protected]
WATERSPORTER APP
LOCATION BASED GUIDES
Friends list
Photo + Name
Friend Status
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twi$er.com/floqr facebook.com/floqr www.floqr.com [email protected]
WATERSPORTER APP
LOCATION BASED GUIDES
Leave a note on the map
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Contact InformaKon
Floqr B.V. Van Swietenstraat 12-14 8911 AL Leeuwarden +31(0) 20 894 39 29
E-mail: [email protected] Skype: floqrbv Twitter: @floqr
twi$er.com/floqr facebook.com/floqr www.floqr.com [email protected]