Flogging Design: Daily Disasters & Best Practice in Online Shop Design
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Transcript of Flogging Design: Daily Disasters & Best Practice in Online Shop Design
![Page 1: Flogging Design: Daily Disasters & Best Practice in Online Shop Design](https://reader033.fdocuments.in/reader033/viewer/2022052822/554d1d1ab4c905ab268b4651/html5/thumbnails/1.jpg)
Flogging Design
Perth, Australia November 2009
Daily Disasers & Bes Practice in Online Shop Design
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Matt Balara Edge of the Web 2009 Flogging Design
?
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Heyyyy!
10 Easy
Steps to
Sleaze!
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Photo by LexnGer http://flic.kr/p/5bRyhQ
I want my MBP!
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Cartoon by Bill McLemore
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graphic
designer
Photo by Julian Bleecker http://flic.kr/p/4YXxrr
Hi!
IxDUXD
IDDesigner
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Matt Balara Edge of the Web 2009 Flogging Design
Know Your ShoppersWho are we designing for?
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Browser
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Questor
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Blow-in
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Socialite
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Matt Balara Edge of the Web 2009 Flogging Design
TheBrowser
“I’m just looking.”
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The Browser
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Photo by Emily Webber http://flic.kr/p/6aU4Rv
Is this you?
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Photo by galaygobi http://flic.kr/p/b7YTT
Is this you?
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Photo by specialkrb http://flic.kr/p/6bcPDm
Is this you?
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Photo by sevensixfive http://flic.kr/p/CYaYB
navigation
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Compact & simple
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Compact & simple
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Strict categories vs. multiple pathways
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Strict categories vs. multiple pathways
plush toy dress-up action figure
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Strict categories vs. multiple pathways
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Strict categories vs. multiple pathways
plush toyages 3–6Animal Alley
dress-upages 6–10Hello Kitty
action figureages 8–12movie toyTwilighttop rated
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Strict categories vs. multiple pathways
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Photo by danibegood2001 http://flic.kr/p/5iwoxU
pringboards
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Plenty of attractive options...
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Plenty of attractive options...
![Page 30: Flogging Design: Daily Disasters & Best Practice in Online Shop Design](https://reader033.fdocuments.in/reader033/viewer/2022052822/554d1d1ab4c905ab268b4651/html5/thumbnails/30.jpg)
Plenty of attractive options...
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How not to help the user...
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How not to help the user...
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“Don’t Make Me Think” by Steve Krug
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Scarcity motivates...
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Matt Balara Edge of the Web 2009 Flogging Design
The Questor
“I will find the one true product!”
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The Questor
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Search ishard!
?
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Hmmm.
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The ring!
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More features? More info.
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Less features? Bigger image.
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Photo by Adam Pieniazek http://flic.kr/p/55Jf79
too much info!
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Matt Balara Edge of the Web 2009 Flogging Design
TheSocialite
“Honey, what do you think of this?”
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The Socialite
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like attractslike.
Photo by heath_bar http://flic.kr/p/4MVejj
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like attractslike.
62% of all shoppers consult online communities before
making a purchase. Just 27% of consumers go directly to
the retailer.net imperative http://j.mp/doz5m
“ ”Photo by heath_bar http://flic.kr/p/4MVejj
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rushfaster is trying hard...
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rushfaster is trying hard...
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rushfaster is trying hard...
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rushfaster is trying hard...
?
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Zappos gets sharing.
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Zappos gets sharing.
Short URLs = sharing freedom
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Zappos gets sharing.
“Tell a Friend” = simple 1-to-1 sharing
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Zappos gets sharing.
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Zappos gets sharing.
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Zappos gets sharing.
“Share” = broadcast your taste
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Zappos gets sharing.
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Zappos gets sharing.
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Amazon has short URLs?
http://amzn.com/
http://www.amazon.com/dp/0596154925/ref=cm_sw_su_dp
{ISBN
0596154925
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Amazon has short URLs?
?
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Matt Balara Edge of the Web 2009 Flogging Design
TheBlow-in
“Uh, how’d I get here?”
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The Blow-in
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Close your eyes...
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make me want it!
Photo by Thomas Hawk http://flic.kr/p/8jULC
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Peter’s of Kensington makes me squint
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Rush Faster makes me want their products
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Rush Faster makes me want their products
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Rush Faster makes me want their products
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Rush Faster makes me want their products
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ECCO lets you take a closer look
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ECCO lets you take a closer look
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ECCO lets you take a closer look
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ECCO lets you take a closer look
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Apple, the master of want
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Apple, the master of want
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Apple, the master of want
Product
Theater!
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Something by Someone
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Matt Balara Edge of the Web 2009 Flogging Design
Show me the Money“Get out of my way!”
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Why do we do this?
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Why do we do this?
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Why ask, if we already know?
4506 1187 0913 1114
5144 0932 8715 4748
3426 9960 899 654
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Why ask, if we already know?
4506 1187 0913 1114
5144 0932 8715 4748
3426 9960 899 654
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Why ask, if we already know?
4506 1187 0913 1114
5144 0932 8715 4748
3426 9960 899 654
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Threadless gets this right
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Another question we can answer ourselves.
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Another question we can answer ourselves.
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Isn’t this some kind of torture?
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Isn’t this some kind of torture?
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One Dropdown 243options!
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Shorter, not better...
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Shorter, not better...
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Shorter, not better...
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Isn’t this what suggestive search is for?
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Isn’t this what suggestive search is for?
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Isn’t this what suggestive search is for?
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Isn’t this what suggestive search is for?
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Isn’t this what suggestive search is for?
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Isn’t this what suggestive search is for?
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Isn’t this what suggestive search is for?
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Hello?
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Hello?
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Hello?
?
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Hello?
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Built in stumbling blocks...
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Built in stumbling blocks...
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Built in stumbling blocks...
660 pixels
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Built in stumbling blocks...
660 pixels
bakedin
fail
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A simple problem, easily solved.
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And last but not least...
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And last but not least...
What users really want!
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Photo by jmccorm http://flic.kr/p/3uLfXE
Bigger
Shopping
Carts!
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Matt Balara Edge of the Web 2009 Flogging Design
Thanks...and?The web’s biggest missed opportunity
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Paula’s Choice, as bad as it gets.
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5 Senses Coffee only tells me what I already know
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MOO doesn’t care what I do next.
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Even Apple misses this one.
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Amazon doesn’t miss an opportunity.
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Amazon doesn’t miss an opportunity.
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Matt Balara Edge of the Web 2009 Flogging Design
Once more with feeling!
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Heyyyy!
don’t be this guy.
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Photo by Emily Webber http://flic.kr/p/6aU4Rv
impress
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Photo by sevensixfive http://flic.kr/p/CYaYB
navigation
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Photo by danibegood2001 http://flic.kr/p/5iwoxU
pringboards
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make me want it!
Photo by Thomas Hawk http://flic.kr/p/8jULC
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Photo by heath_bar http://flic.kr/p/4MVejj
like attractslike.
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Photo by jussstas http://flic.kr/p/8Y3N1
desroy all stops.
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Thank you! Matt Balara Freelance Designer
Web mattbalara.comEmail [email protected] @MattBalara
Questions?