Flip4New Case Study

Exploring European MobilityA Case Study:Flip4New

Lennart Kleuser

Exploring European MobilityA Case Study: Flip4New

Flip4New’s Solutions: The Business Model & Customer Needs

Solving Privacy & Compliance Challenges Through Data Erasure

Solving Functionality Challenges Through Diagnostic Testing

WHAT WE’LL COVER:

Flip4New’s Future Vision for Mobile Security and Diagnostics


FLIP4NEW: THE BUSINESS MODEL &CUSTOMER NEEDS


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Flip4New: Our Business Model


Award winning B2C trade-in service

Broadest selection of items for trade-in> 125,000 SKUs with > 50,000,000 price pointsB2B partner of choice for electronic retailers, operators and e-commerce players across Europe

Unique pricing & inventory management technology

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Electronic retail incumbents

Apple resellers

Online leaders

Operators & mobile • Our current online reach:• > 30 million customers

• Our current offline reach: • > 1,500 stores

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Trading-in a broad range of electronics…

… in all conditions

FLIP4NEW Trade-In PriceHighLow

Broken Items Major Defects Accessories Missing Top Condition

Bad Optical Condition Minor Defects Minor Scratches


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Special trade-in marketing campaigns

• Specialised marketing campaigns to push sales

• Tailored to mass volumes (new product intros)

In store & online trade-in service

• Specialised trade-in software • Integrated take-back solutions

Return & inventory mgmt service

• Testing, grading and re-selling of returns• Inventory clearances• Management of broken itemsNew product

innovation

• Based on FLIP4NEW’s unique pricing expertise / database

• E.g. employees sales

SOLVING PRIVACY & COMPLIANCE CHALLENGESTHROUGH DATA ERASURE


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Flip4New: Serving Our Customers’ Needs

Customer Needs: Pain Points/Challenges:

Benefits of Certified Data Erasure:

• Protect personal data – as well as proof that it’s been erased

• Optimize value of devices

• High volume of devices (>1,000 per day) to be erased

• 75 employees – ranging in technical expertise

• Strict industry regulations

• Increased trust among end users & partners

• Large scale trade-ins• Regulatory

compliance• Streamline processes• Enable new business

opportunties• Erase up to 1,000

devices per dayExploring European Mobility

A Case Study: Flip4New

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Flip4New: Proving the Value of Data Erasure

• Improvement metrics since using Blancco data erasure solutions

• 15% increase in number of processed devices per technician

• Time for processing/handling devices reduced by almost 2 minutes per device by centralized data erasure


SOLVING FUNCTIONALITY CHALLENGES THROUGH DIAGNOSTIC TESTING


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Flip4New: Serving Our Customers’ Needs

Customer Needs: Pain Points/Challenges:

Benefits of Certified Smartphone/Tablet

Diagnostics:

• Accurate device valuation

• Optimize value of device

• High volume of devices (>1,000 per day) to be diagnosed

• 75 employees – ranging in technical expertise

• Inaccurate fault detection

• Improved accuracy of device diagnostics

• Increased trust among end users & partners

• Large scale trade-ins• Streamline processes• Enable new business

opportunties


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Flip4New: Proving the Value of Device Diagnostics


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Flip4New: Why Mobile Erasure and DiagnosticsAre Key to Business Growth

• Value and trust are the key driver for successful trade-in programs• Blancco diagnostics helps to optimize the trade-in value

of devices• Blancco data erasure helps to build trust with

customers, partners & B2B clients

• Both tools also help to streamline internal processes, to reduce costs and provide transparency

• Key elements to win new customers and contracts


Flip4New Case Study

Technology

Transcript of Flip4New Case Study