ICT at the Price of One Coffee

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Table of Contents

Seven reasons why Service Providers should offer cloud products

At a Glance

What is Flip IT?

Flip IT tools

Benefits for Service Providers

Benefits and saleability to end customers

Why choose Flip IT?

01

04

02

05

03

06

07

00Place order

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01 Ask children. They know.

Rapidly growing competition in the Service Provider worldSince the traditional SP offerings (voice, broadband, mail, web) are becoming a commodity and competitive pressure is high, SPs face loss of value and declining core-business revenue per user.

Opportunities for a new revenue streamNew business models such as Software as a Service (SaaS) and Pay as You Go (PAYG) offer possibilities for new revenue streams in many areas, with high added value. These models apply to all business customers – from small and medium-sized businesses to large enterprises.

Increased customer loyalty and revenue per userRenting services (including equipment) rather than buying increases the probability of customer loyalty. A fully enabled workplace offer (broadband, voice, application, desktop, printing and support...) provides a tool for increasing revenue per user.

New options for partner cooperationSPs can widen the market for application providers by means of a central application store and revenue share. Even more, by introducing services such as Printing as a Service through office suppliers.

Positioned to provide end-to-end SLA The cloud offers SPs a unique position to provide customers with end-to-end service-level agreements (SLAs), including services such as broadband, voice, application store and desktop management. Thus, SP distinguishes itself from global cloud providers, who take bandwidth and last mile as a prerequisite.

Affordable enterprise-level “office in a box” solutionThe customer gets enterprise-level all-in-one service from one trusted Service Provider for an affordable monthly fee, without any capital investment.

Customer satisfactionCustomers who realize the level of comfort offered by Information and Communication Technologyas a Service (ICTaaS) are unlikely to return to the traditional ICT model.

Seven reasons why Service Providers should offer cloud products

1. 4.

2.5.

3.6.

7.

IaaSPaa

S

SaaS

Desktop

DataClient application

Server softwareOperating system

VirtualizationServerStorageNetwork

ICTa

aSIT

aaS

Voice

ICTaaS - Information Communication Technology as a Service

ITaaS - Information Technology as a Service

SaaS - Software as a Service

PaaS - Platform as a Service

IaaS - Infrastructure as a Service

Support

BroadbandAutomation

Flip IT represents a secure way to offer complete market-ready ICT as a Service product

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02

WebMailDataVoice

CollaborationManaged LANData CenterIP Centrex

ICTaaSITaaS

Business AppsManaged Desktop

2015

2011 In billions

$

$ 17789

Offering evolution for Service Providers: it’s time for a new leap!

Don’t miss this fast-growing market. Time matters!

≥ Source: Gartner (2011)

The future belongs to those who can adapt and are prepared to do it. In the business world, it is becoming increasingly clear that new approaches such as virtualization, cloud computing and pay as you go for services (outsourcing as an alternative to buying) are defining the ICT industry in a way that promotes ICT as a utility – like electricity and water. This approach has a decisive impact on business models and processes. Success companies are well aware of the fact that it’s too risky to stay behind.

Today’s market sends a clear message: it’s time for a new evolutionary leap. Flip IT is an effective and intelligent answer to contemporary challenges and demands, offering concrete solutions for quick response to business dynamics and market changes. Today’s companies need to be lean to stay competitive, and outsourcing of non-core business represents an excellent way to achieve this goal.

Securely shift to the cloud in the shortest possible time. Flip IT represents a secure way to shift from traditional to cloud-based services quickly and with minimal investment required. It connects traditional services (like voice and data) with modern ones like (desktop and applications), enabling you to offer your customers a completely new level of comprehensive bundles, while developing a new and reliable source of revenue that will ensure a long-term competitive advantage for you.

Bundle offers according to customer needs. Target customers are businesses (from small to enterprise) that are ready to outsource ICT as the non-core part of their business. They get a significant reduction in the time and money needed for managing ICT. This allows them to focus on their primary business.

Be early in cloud and take a long-term market-leading position. Build on your existing voice and data product with computing and applications. Comparing the value and comfort of theFlip IT product with the potentially costlyand risky migration to your competition is likely to increase your customer’s loyalty to you as a provider.

At a GlanceImagine a perfect world where everything is automated, personalized and safe. A place where everything just works. It may sound like wishful thinking, but powerful and appealing. In today’s corporate ICT world, such a product is highly desired, but no such proposition actually existed - until now. Meet Flip IT.

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Prov

ide

ICT

with

pric

e of a daily coffee.

03Evolution based on revolutionThe central part of the product is automated management of virtual office infrastructure (applications, desktops, servers and private network), based on real-time cross-platform provisioning (Cisco, Microsoft, EMC, VMware) for the end user that is currently unrivalled anywhere in the world.

The product includes the entire infrastructure required for a modern office: computer equipment, IP phone, voice services, broadband, e-mail, office applications, antivirus, data protection and backup, as well as additional services such as maintenance, support and service for components – guaranteeing that the customer won’t have to deal with any of those issues.

Bringing value to the customerAny successful new product must address a multitude of customer expectations. The Flip IT product allows the customer to outsource its ICT needs, so that it can focus exclusively on its core business - the one that actually generates revenue. That gives customers complete control of cost and the ability to control their business. No initial investment is required, because everything is rented. Full flexibility is also achieved, because workplaces can be added or removed easily as the customer’s needs change.

Addressing the right marketTypically, small and medium-sized businesses (SMBs) are largely ignored by ICT Service Providers. The reason is simple: enterprise customers bring much higher average revenue. Thus, SMBs are an ideal target for the Service Providers who already have relationships with them; a sales network is built on traditional voice and data services.

The secret lies in the automation toolsFlip IT’s tools for automated virtual desktop, user, network and voice provisioning make this product really unique. A simple, yet powerful application store automates application management. Flip IT product also includes help desk and monitoring tools for primary- and secondary-level support teams.

Based on proven technologyFlip IT is based on the principles of virtualization, Service-Oriented Architecture (SOA) and the Software as a Service model, which enables SPs to build new business approaches that are commercially more attractive than the traditional services.

What is Flip IT?As a comprehensive universal product, Flip IT represents an evolutionary approach to the management of virtual desktops and application delivery. With Flip IT, SPs can offer their customers a pragmatic and rapid shift to cloud computing, just by upgrading their existing infrastructure.

Flip IT is the first full-featured, self-provisioned ICT as a Service product tailored for Service Providers around the globe, enabling them to offer a fully-functional “office in a box” product to their customers, at a starting cost of €1 per seat per day.

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Offer your clients a fully-functional “office in a box” product based on ICT as a Service principles.

04Easy-to-use but advanced web tools based on NIL’s powerful orchestration engine.

≥ Flip IT management portal: central part of the service for integrated administration, management and control

≥ Infrastructure administration portal: manages and provisions the entire virtual desktop infrastructure

≥ End customer self-service portal: manages customer resources, user groups and user profiles, as well as the application store

≥ Help Desk portal: provides user help, knowledge base and FAQ

≥ NIL Monitor: tracks system health and monitors the user experience

Flip IT tools

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05Many options to provide comprehensive and bundled market solutions. Flip IT was successfully implemented in pilot markets in Europe and Africa, and in different market segments with various companies. That testing guarantees experience, expertise and know-how. Packages are optimized and bundled for a variety of industries (e.g., banking, finance industry, commerce, education, government).

Competitive advantage of offering end-to-end SLAs. SPs can control all parts of the cloud, from data centers to the last mile. Thus, they can offer full end-to-end SLAs to their customers, giving them a competitive advantage over the global cloud and other Service Providers.

More revenues from new customers. The attraction of cloud computing is the ease of adaptation to modern business needs at an affordable price. SPs gain access to new customers who previously didn’t use traditional services or were loyal to the competition.

Additional revenue streams through new services. A wide range of new services offers many new options to increase revenue per user. Easy-to-use application store, Pay as You Go options for applications and services (e.g., IP telephony, broadband, printing) and offering customer support, maintenance, training and education - SPs can use all of these tools to create new offers for generating additional revenue streams.

Customer loyalty and satisfaction. High-end ICT product, elasticity, savings, security, mobility and other advantages guarantee high customer satisfaction and decrease the possibility that customers would choose alternative solutions or would return to traditional systems. These features significantly improve chances for long-term loyalty against your competition.

Flip IT delivers low-risk possibilities for SPs to enter the cloud market without significant investment. You can offer a high-end, proven and comprehensive ICT as a Service product almost as soon as today. Why wait, if you can be the winner of tomorrow?

Benefits for Service Providers

Fast and reliable transition from traditional portfolio to contemporary offerings. There is no need for time-consuming testing, expensive market research and overwhelming investment in staff and equipment. This evolutionary approach provides possibilities that allow traditional and modern offerings to be delivered as one, minimizing risks and providing high added value.

Short time to market. Based on a sophisticated design that upgrades existing concepts, rather than building completely from scratch, and brings product to ready-to-market stage in two months. Short time-to-market is a guarantee for competitive advantage and ensures a leading market position, which gives the SP access to a range of customers from early adopters to late bloomers.

Build cloud on your own

Build your own cloud with Flip IT

Resell Flip IT cloud

362 5 months

Short time-to-market matters. With Flip IT, delivery is quick.

Flip IT is a comprehensive product that enables full vertical bundling

Take control of your business cycle - and help your customers take control of theirs

Exis

ting

SPSe

rvic

esFl

ip IT

Lawyers Doctors Coffee shops, Restaurants Typical

BroadbandVoice

E-mail(Mobile POS)

Managed desktopCRM application

MS OfficeBackupPrintingSecurity

BroadbandVoice

E-mail(Mobile POS)

Location-based apps

Managed desktopCRM application

Printing

Broadband(and WiFi)

VoiceE-mail

(Mobile POS)

Managed desktopERP applications

BroadbandVoice

E-mail

Managed desktopMS OfficeBackupPrinting

Free apps

Rev

enue

Time

Flip IT

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06Flip IT offers many business advantages: better cost management, better utilization of resources and better user experience to end customers, from SMEs to enterprises, making it highly salable.

≥ Business control and agility. Business control is achieved through automation tools and transparent allocation of costs. With the flexibility of Flip IT, companies can respond to market changes effectively. Change of capabilities and capacity, such as adding or removing seats and storage, can be made almost instantly and according to the customer’s needs.

≥ From CAPEX to OPEX, simplify cost planning. No initial investment in equipment or services is required; Flip IT offers simple rent options for everything connected with IT. Thus, the customer doesn’t need balance sheets or bear the cost of depreciation. In effect, cost planning is simplified, since costs are transparent and predictable for each seat and department. All liabilities are settled with one fixed (usually monthly) bill, based on a Pay as You Go model.

≥ Full access to cutting-edge, advanced and complete ICT services. Only the SPs can provide full support and end-to-end SLAs for each segment, from data center to the last mile. Flip IT provides enterprise-level service at an affordable price and is ideal for SMBs that find it difficult to afford high-quality all-inclusive ICT. Equipment, applications,

support, security, mobility, services, data protection and much more is included for a price of approximately one coffee per seat per day. Customers also get just-in-time infrastructure. Enterprises gain all the advantages brought by virtualization, automation, elasticity and much more.

≥ Significant cost and time savings. Since companies don’t have to deal with any part of their ICT, they save a lot of time, which allows them to focus on their core and strategic tasks. Past experience shows that companies with Flip IT save more than 30% in one investment cycle by gaining a significantly better solution. Automation and self-provisioning enables enterprises to save more than 90% of time and money on basic ICT operations.

≥ Better use of resources and energy savings. The existing conventional ICT infrastructure is often fragmented and poorly utilized. Virtualization of physical components allows for centralization of resources and can be allocated according to the customer’s needs. Better efficiency and utilization are achieved and energy consumption is lowered up to 90%. There is also less need for physical components.

Benefits and salability to end customers

≥ Easy management and full control of ICT. A complete ICT solution is delivered to the customer through just one provider, which significantly simplifies ICT management. Companies have complete cost control and accurate overview of their ICT fitness, and any support or services needed are just one click or one phone call away. The NIL Mobile executive tool provides real time reporting and approving from everywhere at any time.

≥ Improved end-user experience. Full mobility is provided to users, since they can log into their own desktops from any place and any device (laptop, smartphone, tablet) that has Internet connectivity. Their data is always secure from loss, theft, viruses – even hardware failure. Data and applications are also safe from natural disasters. With all these advantages, the desire to use services increases; once the user gets the concept and realizes the level of comfort, he will never go back to traditional solutions.

No initial investment, and lower costs in investment cycle (10 seats per company over four years)

Save more than €700 per year (based on 10 seats).

Flip IT enables companies to outsource all non-core ICT

Hardware

Corebusiness

Support

EducationCRM

application

Voice and Broadband

Office application

ITaa

SFo

cus

on c

ore

busi

ness

Har

dwar

eSo

ftw

are

Educ

atio

nSu

ppor

t

Collaboration

Flip IT Total Cost of Ownership

Traditional ICTTotal Cost of Ownership

$30,000

New investment cycle

$22,500

$15,000

$7,500

01st year 2nd year 3rd year 4th year

No initial investment

2 servers10 desktops

430 W 600 W

300 W 0

Flip

ITTr

aditi

onal

ICT

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07High-end infrastructure and technologies. The complete Flip IT product is based on premium technology from companies such as Cisco, VMware, Microsoft, EMC2, HP and IBM. Stick with proven providers and well-known, highly recommended solutions.

Superior and proven tools.Flip IT consists of superior cross-platform tools that enable end-to-end automation, provisioning, self-care, monitoring and support. The quality of these tools ensures that you’re offering your market a unique product, together with an application store currently unrivalled anywhere in the world.

Complies with international standards and business support systems. The Flip IT platform is in line Enhanced Telecom Operations Map (eTOM) and Information Technology Infrastructure Library (ITIL) standards and can easily be integrated with Business Support Systems (BSS) and Operations Support Systems (OSS). Take advantage of the latest technology that’s in harmony with your CRM and billing systems.

Why now? Today’s the business world has become so intertwined with ICT that technology too often determines the limits of business. Modern businesses must be effective, responsive and flexible, with sufficient leverage to control their costs. Cloud computing has proven that it can present answers to these requirements. Don’t be late – offer your customers the best possible solutions in time.

Why choose Flip IT?

Flip IT is the best solution for help-ing you to step into the cloud:

Proven and successful market implementation. Flip IT has been great success in various markets, market segments and companies of different sizes. Having implemented the processes from start to finish, NIL has learned what works best and where obstacles and problems are likely to arise in implementation. In an industry whose motto is “Don’t repeat errors: follow the best practices,” NIL is prepared to deliver those best practices.

Choose your own business model. Whether you want to build your own cloud based on Flip IT tools, or you want to resell the NIL cloud, NIL can provide you with a franchise or a white label for your market. Revenue share and/or software-assurance models are at your disposal, ensuring the lowest possible risk of going to market.

Support for a complete market implementation. NIL is your partner from creating the business plan and conducting the proof of concept all the way to creating a go-to-market strategy. NIL will help you to establish operations at all levels. Project management and links with other vendors are also provided. Full support after the implementation guarantees that you’ll never walk alone.

Education support. With NIL’s full fountain of knowledge and experience on establishing, placing and implementing the product, don’t miss the opportunity to educate your technical experts, customer support staff and most importantly your sales team.

Knowledge and experience from our experts. NIL’s certified professionals guarantee quality and reliable solutions. Working with experts offers a superior experience and significantly widens the possibilities for success.

simple quickhigh-end affordable

choose everything

Member of NIL Group

Flip IT makes the cloud simple and affordable, as the

cloud should be.

flipitcloud.cominfo@flipitcloud.com

+1 (631) 885 7280