Flight to 1000000 users - Lviv IT Arena 2016
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Flight to a 1,000,000 users Bayram Annakov, App in the Air
Transcript of Flight to 1000000 users - Lviv IT Arena 2016
Flight to a 1,000,000 usersBayram Annakov, App in the Air
0-10k users
Buzz
Launch
0
3500
7000
10500
14000
0
250000
500000
750000
1000000
Launch 1 day 7 day 30 day
Dream Reality
Lesson #1 - launch is
just the beginning
Which one do you prefer?
Lesson #2 -
Retention matters
0
5000
10000
15000
20000
TechCrunch
Gizmodo
dream: PR
0
3000
6000
9000
12000
TechCrunch
Gizmodo
reality: PR
10k-100k users
dream:
What CEO does
reality:
what CEO does
dream:
startup party
reality:
startup party
lesson #3 -
gatekeepers matter
lesson #4 -
team matters
100k-1M users
% o
f res
pond
ents
0
15
30
45
60
Number of trips
0 1-2 3-4 5+
Lesson #5 -
Industry matters
lesson #6 -
feedback loops
Active UsersDownloads
widgets by 3rd party
developers
Paying users
ASO visibility Revenue
+ +
+ +
+
+ +
+
+
revenue by 3rd party developers
Lesson #7 -
Think big
Think aboutFrequency
Retention
Gatekeepers
Team
Industry
Feedback loops
and Vision
Good luck!
