Laercio Simoeshttp://www.flextracker.net

CEO & Founder

• Marketplace for Latin American health information,• User friendly environment to input individual and

collective health data• Allows people, companies or governments to create

countless kinds of surveys, transactions, diagnosis or prevention measures on healthcare.

Problem - Individuals

• The only option people have for their diagnoses • Opinion of the physician that is listening to them. • Not enough physicians in Latin America• Few data to diagnosis• Scarcity of specialists or even physicians.

Problem - Corporate

• There are some services that offers information using these datasets

• None has a dominant position in the market• Hard for no-technical users• Unbouded information

Solution - Individuals• Notwithstanding the availability of medical information

in the internet,• Information is disconnected

• Individual profile • Needs.

• People will subscribe Flextracker• Preventive medicine • Receive customized data and diagnosis • Such a way they are not able to receive nowadays.

Solution - Corporate• Marketplace for transactions to be made on health

data across Latin American countries. • Corporations will subscribe Flextracker since its

data will create significant value:• Governmental planning• Business-oriented surveys, • Scientific research • The third sector surveillance

How it Works - Monitoring• Service packages to autonomous individuals.

• Packages will differ in scope, wideness and depth of results, • Follow-up & attendance in health-oriented personal behavior. • Continuously but easily inputted data about feeding, weight, blood pressure,

pulse, etc.

• Companies Monitoring individual health data. • Trade the medical devices needed for daily use,• Specialized personnel to analyze data, • Advice and calling for examination if a vestige of problem appears.

• Our direct client will be the monitoring companies (we prefer a B2B model).

Business Model - Monitoring• Brokerage commission on services traded at the platform.

• Target is 10%.

• For individually contracted service of heath monitoring• Charge users a monthly fee $ 1 for basic service package, • $ 5 monthly for the standard package • $ 10 monthly for the premium service package. • Corporations will have discounts depending on scale.

• Targeted numbers, but still preliminary ones. • High optimal profitability restricted • Keeping viral growth

How it Works – Public Data• Traditional path

• Companies, • Governments, • Research institutes• Even Individuals,

• Need to make tireful and labour consuming data mining

• Public data sources • They are difficult to tackle with.

Business Model – Public Data• Data Mining

• Subscribers to the platform• Pay a monthly fee as much as they use the platform.

• There are companies on data mining from public data. • Charge as much as $ 75/month• Delivering monthly updated and summarized data.

• We seek to lower this value as much as possible• Profitability• Viral growth• Make a mix of revenues

• monitoring• Trading of collective health data.

• First target is $25 a month.

Business Model – Trade Health Data• Flextracker will become a breakthrough

• Regards to the personal web-based data ownership.

• We will keep the ownership with the individual • Contributed to subscribe• To input his/her data frequently and during a enough long time.

• When some company, research intitute• Become interested to purchase personal health data from the database• Representative to mediate such transaction, • Prevailing by the interest of the data owner• Being commissioned after data are transactioned to interested purchasers.

• A first estimation is the comission fee to stand as much as 20% ofthe transaction.

Public Dataset

• http://www2.datasus.gov.br/DATASUS/index.php• http://portalsaude.saude.gov.br• http://data.buenosaires.gob.ar/• https://catalogodatos.gub.uy/• http://dados.gov.br/• http://www.data.gov/• http://healthdata.gov/

Buenos Aires Saludable

http://hhsalud.herokuapp.com/

Competition• Several companies working on the medical field.

• Building solutions for hospitals • Help with a specific pathology.

• Our strategy is to integrate data from these solutions • Makes it available for other stakeholders.

• Not incentive to share data among medical companies• Get few or no economic incentive to share their data• Medical companies expend a lot of money to obtain it.

• We expect some resistance from traditional players. • Create synergy with the traditional industry, instead of competition.

• Expected that Health Authorities to regulate the borderlines for trading upon individual health data.

TeamLaercio SimoesCEO & Founder

Software Enginner –USP & Singularity

Anderson PontesCTO & Founder

Software EnginnerUSF

Carlos RodriguesMedical Market

Law DegreeUSP & Novartis

Jean Carlo ViterboStrategic

Business Administration –USP & Singularity

Sponsors

What’s Next

• Integrate Public Data on Latin America• Makes Data available to General Public• Market Data for Medical Research