Flexible Boss June 2015: issue 4
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differentdimensionThe multi-generational workforce challenge
Flexible boss buyer’s guide: PART ONE
Issue 4June 2015
AnalysisCase study: Plantronics on a pioneering flex journey
OpinionRigid ‘command and control’ work culture must be replaced with trust
ProfilePensions minister Ros Altmann on essential flexibility for older workers
flexible working news, views and best practice
workplace theatreThe interactive way to tackle organisational issues
National Grid in bid to enhance its flexibility offering
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2 Flexible Boss: June 2015 www.flexibleboss.com
PUBLISHERHGS Media
EDITORIALEditor: Heather Greig-Smith Phone: 07717 456 339 Email: [email protected]
CONTRIBUTORSFeatures: Gabriella Józwiak Design: Christian GillihamProduction: Heather Mellis
ADVERTISINGFor advertising and sponsorship opportunities contact:Commercial director: Adam Cox Phone: 07825 295 222 Email: [email protected]
CIRCULATIONc37,000
PHOTOGRAPHY CREDITS Flickr:backpackphotographyshaunsgrimepicsplantronicsgermany125838394@N0722746515@N02the-cbileehaywoodcriminalintent
COPYRIGHTFlexible Boss is published quarterly by HGS Media. No part of this publication can be reproduced without the written permission of the publisher. Flexible Boss takes all care to ensure information is correct at time of publication, but the publisher accepts no responsibility or liability for the accuracy of any information contained in the text or advertisements. Views expressed are not necessarily endorsed by the publisher or editor.
DISTRIBUTION PARTNERS
Universal issueDifferent generations have different workplace needs, but flexibility is a common theme when it comes to managing the multi-generational workforce effectively
We should all be paying
close attention to the fate
of the multi-generational
workforce and progress towards age
diversity. Getting older is universal.
Caring for partners, parents,
children and grandchildren
while keeping working will be an
increasingly common challenge. We
will also be working longer to pay for
much longer periods of old age, and
many of us will relish and embrace
that opportunity.
Age diversity at work can be
effectively tackled with flexibility and
workforce agility. It also offers greater
balance to the flexibility debate, for
it is not about a specific group – such
as the parents of young children – but
everyone. We are all potentially future
carers, people who will need to be
cared for and people who might like
or need to phase their retirement. The
issue of the ageing population raises
big economic questions for individuals,
businesses and government.
In this issue, the new pensions
minister Ros Altmann tells us
why flexibility is so important for
older workers, the economy and
businesses. Previously older workers
business champion for the coalition
government, she argued that more
cross-departmental support is needed
in government for this agenda when
she published a report on the subject
in March. Now she is in a position to
make change happen.
On a practical level, what should
employers be doing to tackle some of
the challenges and opportunities of
the age-diverse workforce? Our expert
columnists turn their attention to
that very issue, and on pp16-18
Gabriella Józwiak takes a look at
some who are leading the field in this
regard, such as Marks & Spencer and
McDonald’s. One size doesn’t fit all and
the most successful will need to adapt.
Also in this issue, we publish part
one of the Flexible Boss Buyer’s Guide.
Many of you are charged with making
radical changes and forging new
paths in your workplaces. The guide is
designed to help shine a light on some
of the companies that can help. In this
issue we cover video conferencing,
time & attendance and co-working.
Many thanks to our sponsors and
supporters. Enjoy the issue!
Heather Greig-Smith
Editor, FlExiblE boss
flexible working news, views and best practice
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Video Conferencing for the Flexible Worker.
Lifesize Cloud video conferencing enables the flexible workforce to be connected to the office everywhere they go, on any device.
Work from wherever you need to get business done via your laptop, tablet or mobile device. With Lifesize Cloud you can stay connected and maximize your productivity, no matter where you happen to be.
WWW.LIFESIZE.COM/CLOUD
ANDY NOLAN VP UK, IRELAND & NORTHERN EUROPE
12TH FLOOR, THE BROADGATE TOWER | 20 PRIMROSE STREET | LONDON | EC2A 2EW | UK
PHONE: +44 7983 225295
EMAIL: [email protected]
Contact us for your complimentary demonstration and FREE 14-day trial.
© 2015 Lifesize, a division of Logitech. All rights reserved. Information contained in this document is subject to change without notice. Lifesize is the registered trademark or trademark of Logitech. All other trademarks are the property of their respective owners.
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ADVERTORIAL
Enhancing HR systems
for monitoring working hours, lone
worker, absence, holiday, time off in
lieu, and study leave etc.
While the mainstream HR systems
may claim to offer flexible working,
a specialist solution like Etarmis
provides a whole new range of
capabilities.
Etarmis can be integrated into
your current HR system (we already
interface to SAP, Oracle, MidlandHR,
Access, Opera, Ceridian and many
more) to enhance your solution in the
following ways:
• Rich additional features, highly
customisable to precise requirements
• Configurable for any complex
workplace requirement
• Manage an unlimited number of
working patterns
• Provides time recording, flexitime
calculation, shift working and
overtime calculation
• Enables absence planning and
analysis including real-time Bradford
Factor calculation and sickness trigger
points
• Delivers efficiency calculation and
workload measurement reporting
• Supports Access Control with a
wide range of hardware
• Enables photo ID security with one
card, one system, one solution
As many of our customers have seen,
Etarmis has been interfaced with HR
solutions to provide a solution flexible
enough to manage any permutation
of working patterns. This provides a
platform for flexible working, enabling
the organisation to build and support a
more diverse workforce.
There is plenty of research
published that provides
real insight into improving
productivity and employee motivation.
Benefits include improvements in
staff retention, less absenteeism, more
motivated staff, higher productivity,
better customer service levels, and
improved innovation (employee
engagement).
The new Shared Parental Leave
(SPL) legislation offers additional
advantages to employers, in that it
better enables them to retain female
employees and provide improved
career opportunities for women.
However, SPL is a highly complex
process and qualifying employees have
the legal right to choose to take it, so
there is no way around it. In a recent
survey 80% of employers expressed
concern about how to plan for SPL,
which given that most HR and Payroll
systems are not yet equipped to deal
with it, is not surprising.
As well as updating your policies
and procedures to comply with
the new legislation, you will also
need to upgrade your systems. By
implementing a flexible working
system you can adapt your systems as
the business evolves, and manage any
combination of work patterns, shifts
and rotas.
Etarmis from hfx has been specially
developed to help employers stay on
top of new flexible working legislation,
including Shared Parental Leave.
Etarmis integrates seamlessly into
your existing HR and Payroll system,
enabling you to manage SPL requests,
record ‘notice of intention’, ascertain
employee SPL entitlements and
automatically calculate and administer
SPL payments.
As well as keeping line managers up
to date with their staffing positions,
so that they are able to plan, Etarmis
provides HR with a system to
manage all working time legislation
compliances proactively, including
WTD, and any other requirements
FLEXIBLE WORKING IS A HIGHLY VALUED STAFF BENEFIT WHICH IS ACTUALLY VERY EASY TO MANAGE – GIVEN THE RIGHT SYSTEMS. PASKI MATARAZZO, BUSINESS DEVELOPMENT DIRECTOR AT HFX, EXPLAINS.
4 Flexible Boss: June 2015 www.flexibleboss.com
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www.flexibleboss.com June 2015: Flexible Boss 5
More...
6NewsFirms must drop out-dated views on flexible working, says CBI; Lloyds pilots phased retirement; workplace will be ‘luxury’ in 2040.
10ResearchBosses need diverse teams to go digital; home work can drive down costly commuting; Gen Y not grabbed by work-life balance.
11AnalysisNational Grid has long offered flexibility. Now it plans to power ahead even further.
32OpinionsFive takes on the impact of age diversity, and how employers should react.
44Workplace theatreCould this interactive approach solve staff issues and boost team engagement?
E-newsClick to subscribeFree monthly bulletins
CONTENTS
ContentsThis issue: we focus on the multi-generational workforce with features and expert comment on how to cater for employees of all ages. Plus, part one of the Flexible Boss Buyer’s Guide
Profile: Ros AltmannThe newly-appointed pensions minister tells Heather
Greig-Smith a flexible workplace will help change attitudes
towards older workers and enable them to work for longer.
FB Buyer’s Guide, part oneWe look at collaborative technology and ask why some firms
are reluctant to embrace it, plus we highlight suppliers in the
video conferencing, co-working, and time & attendance sectors.
Feel the (white) noiseHeadset firm Plantronics has mixed its technical expertise
with a flexible approach. We hear how plugging staff into
smart working has boosted engagement and cut costs.
Generation gameModern workforces will have to cope with age diversity and
help employees contribute and thrive at all stages of their
career. Choice and flexibility are key, finds Gabriella Józwiak.
Incentives take flightWorkAngel founder Jamie True discusses his game changing
approach to staff benefits, peer recognition and corporate
social networking.
12
21
40
16
38
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NEWS
LLOYDS Banking Group is piloting a staged retirement and retired affiliates
programme to retain skills in its small business lending department.
Speaking at the Working Families annual conference, diversity and inclusion
director Fiona Cannon (pictured) said many regional managers in the department
are coming to retirement and there is a huge issue of how to replace the expertise
of people making lending decisions for businesses of up to £25m. “Customers
know and like these people, plus there is a big regulatory pressure on having the
right skills in the right jobs – particularly when it comes to lending to SMEs.”
Cannon said the department had not defined the problem as an older workers
issue, but that the answer has been to offer those close to retiring greater agility.
Staged retirement allows managers to job share with younger colleagues to
mentor them and pass on skills and experience. Others who are retiring are being
recruited to come back on a consultancy basis and fill in at peak times.
“We have about 50 people on that programme at the moment,” said Cannon.
“It is so incredibly successful. We have already increased our customer service
levels and lending. It has been an absolute business benefit as well as increasing
employee engagement.
“The regional managers couldn’t believe they were being offered this as an
opportunity. Because of the crash, a lot of them had enough and wanted to go, but
this has reinvigorated them.”
Lloyds pilots phased retirement
6 Flexible Boss: June 2015 www.flexibleboss.com
“We have already increased customer service levels and lending”
‘Outdated views threaten success’BUSINESSES and government need to
work together to transform outdated
views of flexible working, according to
CBI deputy director-general Katja Hall.
She called on organisations to
abandon systems of management
based on “counting jackets at desks”
and instead manage on outcomes.
Hall told delegates at last month’s
Working Families annual conference
that it was “disappointing” that all
political parties pitched flexibility as
“win-lose” in the general election.
“I reject that. I think flexibility is a
win-win, but it’s not an easy win to
harness,” said Hall.
One of the key issues is that of line
manager resistance and lack of skills.
“There are good signs that firms are
starting to get it, but when it comes
to implementation, old-fashioned
attitudes die hard. Having a successful
flexible working culture requires
managers to have different skills sets
than we have been used to.”
Hall added that the first step is to
move away from the view that flexible
working is a favour to employees
and called for bosses to adopt a
presumption in favour of flexibility at
the stage of advertising for jobs: “Most
jobs being created are full-time jobs.”
Changes in technology mean the
world of work is changing, she said.
“Having a physical presence at work
is no longer as important as it was
before. Businesses face an important
choice: they can work with employees
to make the most of flexibility or risk
becoming uncompetitive.”
However, Hall said it is important for
individuals and companies to invest in
skills throughout their working lives.
Working Families chief executive
Sarah Jackson said that the new
government needs to be encouraged to
“talk the talk and walk the walk” when
it comes to flexibility. “There is not
going to be employment legislation.
To make it work we’re going to
need strong messages from the new
business ministers and employment
organisations about the value of
flexibility being a two-way street.”
She added that policies alone are
not enough to encourage individuals
to adopt the flexibility they require.
“When the leaders don’t walk the
walk then people don’t believe what’s
available to them.”
Katja Hall: CBI
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NEWS
www.flexibleboss.com Flexible Boss: June 2015 7
Movement fights shy of retiringA collaborative movement dedicated to
creating a society without age barriers
has produced 22 suggestions for
immediate action, including six under
the theme of work and employability.
Age of no Retirement is composed of
employers, policymakers, innovators,
designers, academics and individuals.
In April 300 people met in Manchester
to work on the 22 ‘prototypes’ which
include suggestions such as toolkits for
the multi-generational workforce, age
champions, and a ‘Flexifund’ to enable
workers to prepare for life transitions.
In total, 780 people and 300 groups
have participated in events in London
and Manchester. Voting is now taking
place on which of the prototypes
should be prioritised.
Call for sedentary work to take back seatEmployers should encourage office
workers to spend time standing
and regularly break up seated
work, according to a statement by
an international group of experts
published in the British Journal of
Sports Medicine.
Commissioned by Public Health
England and community interest
company Active Working, the
statement said much of the evidence
that a sedentary lifestyle damages
health is based on observational and
retrospective studies, which make it
difficult to prove direct cause.
However, it added: “While longer-
term intervention studies are required,
the level of consistent evidence
accumulated, and the public health
context of rising chronic diseases,
suggest initial guidelines are justified.”
Those working in offices spend 65%-
75% of their working hours sitting,
of which more than 50% is ‘sustained
sitting’. Active Working recommends
two hours daily of standing and
light walking during working hours,
eventually progressing to four hours
for all desk-based workers. Breaking
up seated work with standing work
can be achieved using sit-stand desks
that change height. However, it notes
that prolonged standing can also be
harmful and should be avoided.
“The evidence is clearly emerging
that a first ‘behavioural’ step could
be simply to get people standing and
moving more frequently as part of
their working day,” it said.
Men reluctant to ask for shared leaveAlmost a third (31%) of men do
not think their manager would be
understanding if they asked for shared
parental leave (SPL), research by law
firm Slater and Gordon has said.
In addition, more than 20% of the
1,000 men questioned thought their
colleagues would make fun of them.
SPL allows parents to split leave after
the birth or adoption of a child.
The research found that 47% of men
wanted to have a quarter share of
parental leave and 37% would like to
share time off equally. However, 21%
thought doing this would mean they
would be overlooked for promotion.
Julie Morris, head of the Slater and
Gordon employment department,
said the regulations are a step in the
right direction, but cultural change is
necessary to make men more confident
about asking for SPL, and that shared
parental pay will need to increase.
She said: “Men clearly want to share
in parental leave, but many fear that
this will have a negative effect on
their standing in the office or hamper
their career prospects. A stigma is
likely to exist and a cultural shift will
need to happen for men to not feel
embarrassed about asking their boss.”
Video technology boosts healthcare Healthcare providers in the US and UK
are using video technology to increase
the number of patients they can treat
and the reach of their services.
Speaking at an event hosted by
video conferencing provider Polycom,
speech therapist Veronica Southern
said she is using high-quality video
links to assess swallowing in post-
stroke patients in nursing homes in the
north west of England.
“We can link with the nurses and
deliver an assessment in 30 minutes,”
she said. “It would have taken 90
minutes to go out on a home visit.
“We are building capacity and
sharing the benefits of that with other
departments, getting podiatry and
end-of-life care involved. I anticipate
a big impact.”
Speaking to Flexible Boss, Southern
added that the technology opens up
work flexibility to staff members.
Meanwhile, Ed Spencer, director of
telepsychiatry at the South Carolina
Department of Health, said using video
is allowing mental health professionals
to reach isolated areas of the state.
He said in the past five years they
have conducted 20,851 long-distance
consultations, resulting in a 53%
reduction in the length of hospital stay
and a 48% rate of discharge the same
day, saving $1,400 per episode of care.
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ADVERTORIAL
Work trends to watch
interactions. Even when we meet
face-to-face we organise our meeting
with email, diary invites to our
smartphones, content sharing during
video conferencing and instant
messaging the last details before the
meeting. Beyond this, our physical
spaces are becoming more connected.
We can tap into our networks via
our physical surroundings through
voice activation and gesture control.
By incorporating the digital into the
physical it means that the business can
incorporate every interaction into its
CRM and ultimately its sales funnel.
Data is king
This is because of the 50 billion
connected devices and objects in the
world that digitise every interaction,
action and reaction. Big data analysis
is reaching the point where this
data is converted into meaningful
information that people expect to be
able to use. In an enterprise context,
this means your business leaders will
expect this information to be delivered
to them in a digestible format. The
data you harvest from your connected
intelligence should become business
insight which is fed back into the
functions to hone their processes and
improve productivity.
Problems will be opportunities
Technology is going to be the biggest
driver of change. Business leaders,
particularly the CIO, can and should
plan for the future workplace now.
By thinking ahead and understanding
how emerging technologies can
integrate into business process, they
will be productive, not disruptive.
In the past, workplace predictions
often focused on the sci-fi and
fantastical, with images of
hover-cars and jet packs. Now, the
proliferation and uptake of modern
technologies means that the workplace
of the near future can be predicted
much more accurately. Businesses,
and in particular the CIO, can begin to
plan for and design their work spaces
around future requirements.
When designing the workplace of
the future there are five key shifts in
for CIOs to keep in mind.
Video’s new value
Phone calls and emails are no longer
enough to run an efficient and
productive operation. Everyone, from
your employees to your partners and
customers, is becoming more familiar
with a range of communications
technologies. The average person uses
Skype or FaceTime in their personal
life, so they are familiar with the
benefits of face-to-face communication
in this way. The CIO needs to ensure
that video is an equal option within
the unified communications mix, and
that it is incorporated into business
processes as voice and email are.
The future is not a place
Technology is having the biggest
impact on our working practices;
particularly technologies that
can be accessed from anywhere
such as cloud. New and improved
collaboration tools are making it
possible to conduct ad-hoc meetings
anywhere, anytime. The rapid
evolution of data networks means that
the quality of these communications
on smartphones and tablets is more
than sufficient for enterprise VoIP and
video conferencing apps. The meeting
room of the future will also no longer
necessarily be a physical location.
The physical and digital are merging
The way we conduct business is
now a hybrid of physical and digital
THE WORKPLACE OF THE FUTURE IS AN EVER-SHIFTING CONCEPT AND CHIEF INFORMATION OFFICERS MUST KEEP FIVE KEY THINGS IN MIND, SAYS TIM STONE, AN EMEA VICE-PRESIDENT AT UNIFIED COMMUNICATIONS EXPERT POLYCOM
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www.flexibleboss.com Flexible Boss: June 2015 9
NEWS
HIGH-PERFORMING men may be faking 80-hour work weeks, according to
research by a Boston academic.
Erin Reid, assistant professor of organisation behaviour at Boston University’s
Questrom School of Business, interviewed 100 people at a global consulting
firm with a strong US presence. She found that 60-80 hour working weeks were
commonplace and individuals had little control over when and where they work.
Reid said female workers were expected to find balancing work and family
difficult and were often given formal accommodations but marginalised in the firm
as a result. Writing in the Harvard Business Review, she said: “In contrast, many
men found unobtrusive, under-the-radar ways to alter the structure of their work
(such as cultivating mostly local clients, or building alliances with other colleagues),
such that they could work predictable schedules in the 50 to 60 hour range. In doing
so, they were able to work far less than those who fully devoted themselves to
work, and had greater control over when and where those hours were worked, yet
were able to “pass” as ideal workers, evading penalties for their noncompliance.”
Reid added that men who asked for the accommodations offered to women for
family reasons found themselves marginalised and penalised.
Men ‘fake’ 80-hour work weeks
“Many found under-the-radar ways to alter the structure of work”
Workplace will be 2040 ‘luxury’KNOWLEDGE workers 25 years from
now will be in control of how, where
and when they work, according to a
report by technology and industrial
multinational Johnson Controls.
Smart Workplace 2040, produced
by the company’s Global WorkPlace
Solutions (GWS) business, envisages
a world in which personal choice
dictates individual working patterns
and staff have access to a range of
co-working facilities near their homes.
It says campus locations that offer a
mix of facilities will be the norm, while
access to a “trophy workplace” will be
a “luxury” and “reward” that provides
an “outstanding experience”. GWS
predicts most workers will be self-
employed, and facilities will be multi-
purpose and offer a mix of leisure,
work and wellness.
The report says a “concerted
response” is required from property,
facilities, workplace and HR functions
to ensure that businesses are fully
prepared for the changes ahead.
Workers will demand adaptable,
radical working patterns where there
are no set hours as long as the work
is done. “A typical day may include
a blend of mobile productivity;
virtual, holographic and face-to-face
collaboration; offline time and quality
time at home,” says the report.
The report’s author, GWS director
of global workplace innovation Dr
Marie Puybaraud, said: “In 2040 we
will consume space, not own it, so the
@Smart WorkspaceMeeting and collaborating:High performance collaboration
@Warp workspace Mobile collaboration:
Whilst using comfortable, connected public transport
@Faraday BistroIsolation time: Focus space, offline for quiet productivity
@CoworkingCollaboration hub: To drive enterprise competitiveness
@pHiveWorking on the move:
Maintaining a high-performance
workflow and staying productive as you move
@Eco WorkplaceThe trophy workspace:A highly networked, campus-based HQ
@HiveThe home enviroment:
Winding down and quality time
9097
b051
5
THE RISE OF THEWORKSPACE CONSUMERIntroducing a future world of work in 2040 where the next generation of knowledge workers, working in ‘digirati’ organizations, are totally in control of where, how and when they work.
SMART WORKPLACE 2040
For Nina and millions of other ‘digirati’ employees, work is something you do, not a place you commute to.
For Nina, no two days are the same…
NINA, THE 2040 EMPLOYEENINA, THE 2040 EMPLOYEE
Nina is a workspace consumer: she has a high degree of choice of workspaces and chooses from a complex model of easily accessible locations:
IDENTITYEXPERIENCEINTUITIVENESS
FLUIDITYCHOICE
CARE
CORPORATE REAL ESTATE AND FACILITIES MANAGEMENT WILL NEED TO ADAPT FOR THE NEXT GENERATION OF ‘DIGIRATI’ EMPLOYEES
ADAPTSERVICE DELIVERY MODELS
REDEFINEREAL ESTATE MODELS
REDESIGNWORKING ENVIRONMENTS
DIGITIZESERVICE DELIVERY AND
SUPPORT SERVICES
GLOBAL WORKPLACE SOLUTIONS
Download a full copy of the Smart Workplace 2040 report from on.jci.com/SW2040#SW2040 @GWSworkplace
report envisions how this will affect
the everyday life of an employee
and businesses. The findings have
implications for leaders and real
estate managers around the world as
they anticipate the way our society
and technology is changing and
transforming the way we work.”
The report was peer reviewed in US,
Europe, and Asia-Pacific workshops.
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10 Flexible Boss: June 2015 www.flexibleboss.com
RESEARCH ROUND-UP
Bosses ‘must build digital workplaces’Businesses must build diverse, digitally savvy teams that can inspire flexible, agile
ways of working if they are to become truly digital themselves, Accenture has said.
Interviewing 500 European business leaders and surveying 2,500 employees, the
consultancy found 78% of business leaders expect their organisations to be digital
in the next three years but only one in five would describe their business that way
now, and few are taking specific actions to prepare their staff for a digital future.
While employee resistance and a lack of digital skills are seen as a barrier, the
report said employees are keen to embrace change. “Digital will play to different
strengths in different people,” said Céline Laurenceau, managing director,
Accenture Strategy. “The millennial generation may be more tech savvy, but older
workers may be better attuned to new forms of collaboration, management and
the provision of training. Employers need to ensure digital talent strategies take
these differences into account as they transform their workforces.”
Home work drives down costly commuteAlmost a third of UK workers are paying more than 5% of their salary in
commuting costs, according to research by flexible workspace provider Regus.
It surveyed 4,000 business people across the UK and found that the average
proportion of pay spent on commuting is now 4%, a rise from 3% in 2010.
Meanwhile, 11% of respondents are spending more than a tenth of their pay on
their commute. The cost and the wasted time are leading many to seek flexibility.
Richard Morris, Regus UK chief executive, said offering employees the chance
to work from home at least one day a week could make a huge difference to their
experience of work and enable organisations to retain talented staff for longer.
He said: “Businesses that want to retain and attract top talent cannot fail to
address the issue of the costly commute. Flexible working can provide a solution.
Staff that spend less time stuck in traffic jams or on crowded trains have more
time to apply themselves to the job in hand.”
Work-life balance fails to grab Gen Y
Millennials do not place high importance on improved work-life balance when
considering a new job, according to research by recruiter Robert Walters.
It said only 15% of millennial workers feel improving their work-life balance
is important, with respondents instead reporting salary (25%), a more fulfilling
job (25%) and better career development opportunities (20%) as key drivers.
Technology is also important to them, with 53% more likely to accept a job if the
employer uses the same technology they do.
However, the report said this does not mean that millennials do not value work-
life balance. “On the contrary, 90% of millennials surveyed regard policies that
encourage a good work-life balance as one of the best things about their job. While
good work-life balance is important to ensure job satisfaction among millennials
once they are employed, it is not an effective strategy to recruit them.”
Research: latest news
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www.flexibleboss.com June 2015: Flexible Boss 11
one has asked to work flexibly and I
bet it’s not because they don’t want to.
I am monitoring zero request [areas]
because zero requests seems wrong.”
Like many organisations, National
Grid has to consider multi-generational
diversity, but its high number of older
male engineers means dealing with an
ageing workforce is a particular issue.
“People are not going to stop working
abruptly,” says Langley. “We’re starting
to look at flexible [phased] retirement
and dialling down work – perhaps
working as a mentor or coach.”
He believes the single biggest issue
is talent. “We are facing a really
interesting challenge: our employees
are 20 years older than the UK average
– our average age is 47 and in the
field force, just under 50. Many are on
defined benefit pensions and they will
leave when those pensions kick in –
there is no incentive for them to stay.
“What can we do to gain a
competitive advantage to compete for
talent? We needed to pull a number
of different levers and this has been a
fundamental part of that change.”
Powerful moves to boost flexibility
The change in legislation last
year to allow anyone to request
flexible working after 26 weeks’
employment service was barely noticed
at gas and electricity operator National
Grid. “We paid it no attention because
we’d already said that everybody could
request flexible working,” says Simon
Langley, the firm’s UK head of inclusion
and diversity.
National Grid employs 9,000 people
in the UK – many of whom have
formal or informal flexible working
agreements. Flexible workers are
represented across every level of the
business bar field engineers, and of
250 flexible working requests received
over a two-year period, 248 have been
accepted. The company’s approach
is a default ‘yes’ to requests – the
onus being on managers to give valid
reasons for refusal and applicants to
build a business case.
Speaking at the Working Families
annual conference in May, Langley
says the business benefits are clear:
“The evidence is that if you offer
flexible working you see an uptick
across a whole range of measures.”
This is neatly demonstrated by the
multinational’s employee engagement
survey, completed by 20,000 of its
25,000 global workers earlier this year.
Segmented for part-time, full-time,
flexible and shift workers, it shows
the most positive responses came
from flexible workers. They reported
greater work-life satisfaction and
more positive views of management,
the business and their place within
it, than full-time, non-flexible peers.
By contrast, those without flexibility –
the shift workers – were consistently
more negative. “We can see there is a
real business benefit [to flexibility],”
says Langley. “In the areas where we
prohibit flexibility we can definitely
see a difference in performance.”
The company is now focusing on
enhancing agile working in areas that
are less obviously open to it. “We are
trying to create more flexibility,” he
says. “For example, emergency repair
teams. People in the gas business are
doing some very creative thinking
about how they can achieve that.
“We have a number of posts that
I thought couldn’t be done flexibly,
particularly in our operational areas,
but union reps know some people who
are working flexibly there. People come
up with creative solutions – it’s about
giving them permission to do that.”
This becomes more important as
work changes and employees seek
more autonomy, Langley says. Cloud
computing and collaboration tools
mean virtual teams are commonplace.
This is accompanied by cultural change.
“Society is changing. We see a lot more
democratisation in the workplace.
There is less desire to be directed – it is
more about [staff] defining how they
work for themselves.”
Another well-documented issue
many organisations have to deal
with is resistance to flexible working
among line managers – something
Langley is determined to tackle. “We
have probably allowed too much line
manager discretion in this space. Some
managers say no. We know there are
hot spots in the organisation where no-
ANALYSIS
NationalGridhaslongofferedflexibleworking.HeatherGreig-Smithhearshowtheenergygiantplanstofuelimprovements
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12 Flexible Boss: June 2015 www.flexibleboss.com
has certainly been well
received and has come
with a huge amount of
expectation from those
campaigning for change.
Her pensions expertise is
longstanding. An adviser to
the Blair government, she
campaigned over several
years – without payment –
for the 140,000 steelworkers
who lost their pensions
in 2002 when Allied Steel
and Wire failed, eventually
winning at judicial review
in 2007. She has also
campaigned for Equitable
Life policyholders and for
annuities reform, and will
now oversee and continue
the pensions reforms
started by Webb in the last
government.
Active online and in
social media, Altmann came
out against Labour in the
general election despite
Great expectations
As the coalition
government’s
business champion
for older workers, in March
economist Ros Altmann
CBE published her New
Vision for Older Workers,
calling on businesses and
government to retain,
retrain and recruit older
workers. She argued that
failure to do so will damage
organisations, individuals
and the economy.
In the lead up to the
general election, David
Cameron declared his
intention to appoint
Altmann to the House
of Lords and make her
minister for consumer
protection and financial
education if the
Conservatives retained
power. However, in the
aftermath of the election,
which saw Liberal
Democrat pensions minister
Steve Webb lose his seat,
Altmann became pensions
minister instead.
It was a development
described by Stephen
Burke, director of social
enterprise United for All
Ages, as “miraculous”.
Referring to the situation
for older workers beyond
the focus of pensions, he
added: “I suspect she will
continue to push the whole
agenda.” Indeed, one of
the recommendations in
Altmann’s older workers
report was that government
needed more cross-
departmental co-ordination
and the appointment of
a champion to drive that.
Whether an extra person
is needed to do that now
Altmann is in government
remains to be seen.
Her appointment
PROFILE
ROS ALTMANN MADE HER NAME LEADING A CRUSADE FOR WORKERS STRIPPED OF THEIR RETIREMENT POTS. NOW HOPES ARE HIGH SHE WILL APPLY THAT PASSION TO OLDER EMPLOYEES’ RIGHTS AS PENSIONS MINISTER – INCLUDING CHAMPIONING FLEXIBILITY. SHE TELLS US WHY SHE WANTS AGILE WORKING TO BE THE NORM
saying she had voted for the
party several times in the
past, writing on her blog
that Ed Miliband’s refusal
to admit it had overspent
when in government was
“astonishing”.
In her report, Altmann
highlighted the key role of
flexibility in keeping older
workers in work. Here, post
appointment, she answers
our questions on the
subject.
How important is flexible
working in helping people
work for longer?
Everyone now has the right
to request flexible working.
As older workers frequently
face barriers to remaining
in work or returning
to work – due to caring
responsibilities or health
issues – flexible working
can help them manage
these pressures. Business
also benefits by retaining
invaluable experience, so
it’s a win-win situation.
We know flexible
working is a popular option
for employees, too. A
YouGov poll commissioned
by the Department for Work
and Pensions showed that
nearly two-thirds of over
50s do not believe that
working full-time and then
stopping altogether is the
best way to retire.
CVMay 2015: Appointed to House of Lords and becomes minister for pensions
2014: Appointed business champion for older workers & awarded CBE
2010-2013: Director-general, Saga Group
2002-2007: Spearheads campaign to achieve compensation for workers who lost final salary
pensions, leading to establishment of Financial Assistance Scheme & Pension Protection Fund.
1993-2010: Becomes independent consultant specialising in pensions, savings, retirement and
investment. Advises UK Treasury on 2001 Myners Review and is policy adviser to Number 10
Policy Unit from 2001-2005
1984-1993: Works in the City for Chase Manhattan, Rothschild Asset Management and Natwest
Investment Management
Education: University College London, London School of Economics, Harvard University
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www.flexibleboss.com Flexible Boss: June 2015 13
As I outlined in my
report, I would like to see
a future where every older
person who wants to work,
can work; where flexible
working and phased
retirement are the accepted,
and expected, norm.
Will your older workers
and pensions agendas
cross over?
Yes, there is certainly a
cross-over. Enabling older
people to continue working,
if they wish to, could mean
higher lifetime incomes
for millions. If individuals
work three years longer on
average earnings of £25,000
a year, they would earn
an extra £75,000 in their
lifetime and could have a
pension around 13% larger
to spend for the rest of
their life.
What progress have you
seen on recommendations
in your report?
It has only been 10 weeks
since the report was
released, so it is too early to
tell at this stage. However,
this issue remains a priority
and the new government
will be looking at this
carefully.
How can you get
organisations to really
accept older workers and
cater to their needs?
Some of these stereotypes
are ingrained in our
culture, so they won’t go
away overnight, but we
must continue to challenge
out-dated images presented
to us: road signs which
show ageing people bent
over a walking stick, and
television and newspaper
pieces presenting pictures
of elderly people when
referring to those in
their fifties, need to be
re-thought.
Many companies are
already recognising the
business case for retaining
older workers. Businesses
must look at the facts
and plan for an ageing
workforce. Increasing
numbers are becoming
more open-minded to
recruiting and training older
staff, as well as considering
flexible working.
To some extent, of course,
older workers themselves
internalise the social norms
and write themselves
off because they reach a
certain age. I would hope
that they will aim to learn
and develop, so their skills
remain relevant in the
workplace. They could also
consider flexible working,
to accommodate other
demands in their lives, such
as caring for others.
What about those who are
not pursuing the agenda?
Demographics show that
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14 Flexible Boss: June 2015 www.flexibleboss.com
by 2022, there will be
3.7 million more people
aged between 50 and state
pension age, yet 0.7 million
fewer people aged 16 to 49.
So we can’t afford to ignore
our ageing population.
Businesses face being
disadvantaged if they don’t
consider their older staff
adequately. Not only could
they miss out on the wealth
of experience that older
workers bring, but they also
risk losing a large chunk
of their workforce – and
valuable skills – over a
short period of time.
It is also worth making
the point that younger
people’s employment
prospects also rise as
employment rates of older
people increase. The fallacy
that older workers steal
younger workers’ jobs is
harmful to the economy.
There is not a fixed number
of jobs.
Keeping more older
people in work helps to
increase their incomes and
gives them more money
to spend – and an increase
in spending power leads
to more jobs being created
overall. Conversely, if more
older people stop work, they
will have lower spending
power and ultimately
there will be fewer jobs for
younger people.
There are sound business
reasons for employing an
age-diverse workforce. For
example, older workers
can improve customer
satisfaction and appeal to
an ageing customer base.
What can be done to
ensure that line managers
are not a barrier?
As I outlined in my report,
preparing line managers
is key. I recommend that
all managers should be
trained in supervising older
workers and age-diverse
teams – and promote
healthy ageing and flexible
working.
I dedicate a section to
women, in which I detail
the particular impact that
menopause can have on
women in the workplace.
This is a health condition
that can be difficult for
some to cope with – and
could affect a woman’s
performance at work. I
believe that line-managers
should be trained in dealing
with such matters, and
approach all medical issues
seriously and sensitively.
More support networks
and accommodation for
particular needs can help
women stay in work when
they might otherwise feel
they have to leave.
There is a need to educate
managers in the importance
of retaining older workers’
skills, and the benefits of
continuing to offer training
and development to
employees of all ages. There
is a potentially negative
impact on their business
if they do not appreciate
the wealth of experience
an older worker can bring.
Encouraging line managers
to think about the ‘3 Rs’ of
retaining, retraining, and
recruiting older, as well as
younger, staff is part of the
answer.
How do you avoid
flexibility for older
workers being seen as an
accommodation?
Flexible working and its
benefits for young families
are well known, but there is
more we can do to promote
its use for older workers.
Evidence shows that
employers who fail to
retain their older workers
are losing important skills
from their workforce –
and the premature loss of
older workers can lead to
loss of output and higher
recruitment costs.
Keeping more older
people in the workforce
will be crucial to meet
future labour demand. It
is therefore important that
attitudes towards older
workers evolve to meet that
challenge – and a flexible
workplace is a move in the
right direction.
Employers can find practical
suggestions for effectively
managing an older
workforce in the recently
launched DWP toolkit at
ageactionalliance.org/
employer-toolkit
It is important that attitudes towards older workers evolve and a flexible workplace is a move in the right direction
PROFILE
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Thursday 18th June
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Facing up to the challenges of an ageing workforceOver the next decade, the changing age profile of the workforce will be the most significant development in the labour market.
By 2020 a third of the UK workforce will be over 50.
Health policies, supporting employees’ responsibilities as carers, aspirations as grandparents, flexible working and evolving job roles all need be taken into consideration.
To access our helpful resources CLICK on the postits below
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16 Flexible Boss: June 2015 www.flexibleboss.com
The variety of generations
populating the workforce has
never been broader. Almost half
of baby boomers plan to keep working
beyond age 65, while 13% want to
remain employed into their 70s,
according to professional services firm
Deloitte. At the same time, twenty-
something graduates are entering
employment with different skills,
values and habits, forcing employers
to redesign workspaces and practices.
Some workplaces now operate through
a 50-year age range, but is this half-
century a business opportunity or a
problem?
Employment analysts use several
labels to differentiate workforce
cohorts by age. Studies have also set
out to map common characteristics
of these groups. In January 2012, a
report published by business leaders’
campaign group The B Team and
charity Virgin Unite summed up the
most common definitions.
Defining priorities
It described workers aged 70 and
above as ‘veterans’ or ‘traditionalists’.
They want to be rewarded for loyalty
and experience and will work beyond
retirement if they receive more
flexible hours. Those in their 50s to
late 60s, the ‘baby boomers’, want
to be rewarded for long hours and
prefer workplace authorities to make
decisions.
The middle group is ‘Generation
X’, ranging from late 30s to late
40s. The study describes this sub-
section as giving work-life balance
the highest priority. They like to be
challenged, have responsibility for
their own personal development, work
flexibly and are loyal to people, not
organisations.
Next, the study identified ‘the
‘millennials’ or ‘Generation Y’. Perhaps
the most talked-about in terms of
their impact on workplace practices, it
suggested this group of 20 to 30-year-
olds blur lines between work and
personal life. They have shaken up
employment structures by demanding
empowerment, greater responsibility
and more fun. They find traditional
Generation gameWITH DEFAULT RETIREMENT ABOLISHED, MODERN WORKFORCES CAN COMPRISE EVERY STAGE OF LIFE FROM TEENS TO GREAT GRANDPARENTS – AND ONE STYLE OF WORKING WON’T SUIT ALL. FOR EMPLOYERS STRUGGLING WITH AGE DIVERSITY, CHOICE AND FLEXIBILITY CAN HELP ALL STAFF FIT IN, FINDS GABRIELLA JÓZWIAK
DIVERSITY
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Flexible Boss: June 2015 17
benefits packages unattractive, with
many staying with employers for less
than three years.
Finally, the report describes
first-jobbers in their late teens as
‘Generation Z’ or ‘digital natives’.
Representing a generation brought
up alongside new technologies,
they prefer to communicate via
social media, want direct access to
decision-makers, and like Gen Y will
change jobs frequently.
The millennials have caught
employers’ attention because
they are typically hard to attract
and retain, but vital for business.
Research published by professional
services firm PwC in 2011 argued
that although more numerous
than the baby boomer generation
– millennials will form 50% of the
global workforce by 2020 – they also
remain in short supply in parts of
the world with lower birth rates.
Millennial needs
PwC partner Michael Rendell, who
led the research, says pressure is
rising on employers to respond to
millennials’ needs. PwC found they
value work-life balance more than
financial reward, and see learning
and development as their first choice
benefit.
Rendell advises employers to
customise workplace training and
development to ensure all employees
access the learning they want.
“Build experiences where people
can learn at the pace and in the way
that is most effective for them, as
we’re used to in our non-working
life,” he suggests. “You will fail
as an organisation if you are not
able to offer a good developmental
experience for this current
millennial generation.”
Rendell says developmental
experience is also more important
to millennials than flexible working,
which they expect as the norm
rather than an extra. “But you never
get the developmental conversation
going unless you’ve ticked the
flexibility box,” he adds.
Despite employers’ awareness of age
divisions and stereotypes, inclusion
and diversity expert Charlotte
Sweeney says too few take age and
multi-generations seriously. She argues
that siloing staff by their date of birth
is too simplistic, and advises employers
to take a whole-picture approach to
design workplace procedures that
meet everybody’s needs.
“We need to think about diversity
in life stages,” says Sweeney. “You can
have somebody at the age of 30 in the
workplace experiencing being a parent
for the first time, but also have a guy
in his late 50s having a second family.
It’s not necessarily purely about age.”
Like Rendell, Sweeney suggests the
way to manage a diverse workforce is
by offering choice. This is particularly
important when deciding what
benefits to provide. Sweeney describes
how larger employers have sought
to encourage work-life balance by
offering on-site services such as
crèches, gyms or dry cleaners. But
firms should not expect all employees
to relish such investments. “That will
really appeal to some people – for
others it’s their idea of a living hell,”
she says. “The younger generation
especially want to have more choice
rather than being told what to do.”
Sweeney also advises employers to
design flexible working practices to
suit all age groups. “Younger people
will want to know what level of
flexibility they’re going to have in the
role before they decide to take it,” she
suggests. “They will want to know
what technology is available and how
they’re going to communicate with
friends and colleagues. But you also
have to be clear that if people prefer
to work a structured nine-to-five at
a desk, that’s fine. Flexible working
shouldn’t force a different way of
working on to everybody.”
Tailored to suit
Vodafone UK head of enterprise
services Tony Bailey agrees that
employers should beware of
introducing workplace practices to
suit younger staff that may isolate
older workers. “Employers still need
to attract and retain the best talent,
regardless of generation,” he says. “It
isn’t about forcing all generations to
work in the ‘millennial’ way – mobile
and hyper-connected – but instead
about implementing ways of working
that suit your business, customers and
employees.”
In 2009 Vodafone managers began
reorganising the company’s physical
working environment. “Private offices
and permanent workspaces have been
replaced with shared workspaces and
informal meeting spaces to foster a
more collaborative environment,”
says Bailey. “Employees are provided
with the tools they need, whether
that’s a laptop and/or mobile device,
depending on their role and function.”
He says this transition was partly
driven by the need to attract and
retain Generation Y employees.
“We will often partner young participants with older, more experienced store members”
DIVERSITY
Tanith Dodge: Marks & Spencer
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However, the company wanted to
make all its employees’ working lives
“easier”. About half of Vodafone’s
workforce are aged between 30 and
49. Generation Z and millennials
compose about a third, and baby
boomers and veterans represent 13%.
“Our different way of working also
allows all generations to achieve a
better work-life balance,” says Bailey.
Bailey admits that implementing the
changes was challenging. The remote
nature of work has increased pressure
on the company’s IT managers and
data security procedures. However,
the benefits include a 30% reduction
in company real estate, 20% increased
workforce productivity, and “millions”
saved on property, energy and travel.
At McDonald’s, the workforce is
heavily weighted towards Generation
Z and millennials, with about 70% of
its 100,000-strong staff falling into this
bracket. But HR director Lisa Jones
says the fast-food company is aware
it must appeal to its 1,000 employees
aged 60 and above. “Our research
shows the restaurants with a blend of
older and younger employees operate
more efficiently and have a much
higher customer service satisfaction
rate than other restaurants,” she says.
Flexibility for all ages
All McDonald’s employees are offered
flexible hours, which Jones says
suits different workers for different
reasons. For older workers this might
be to phase into semi-retirement
or continue caring responsibilities.
For younger workers it could help
with childcare responsibilities. The
company even has one 90-year-old
employee who does two shifts a week.
“Many of our older workers aren’t
ready to settle down into retirement
and want part-time work to help them
earn a little extra cash to spend on
their grandchildren,” says Jones.
The company encourages transfer
of skills between the generations, in
particular when introducing new
technology and equipment. This
intergenerational strategy is also
used by Marks & Spencer, which
buddies older and younger workers
in its employability programme, an
initiative that offers people facing
barriers to employment a work
placement in the company’s stores.
“We will often partner young
participants with older, more
experienced store members,” says
Marks & Spencer HR director Tanith
Dodge. “It’s great for the young
participants as they gain a new
perspective and find working with
an experienced member of staff a
confidence boost.”
M&S’s workforce comprises 32% of
employees aged over 50, 20% under 25
and 7% older than 61 – a composition
that reflects its customer base, says
Dodge. She says multi-generational
workforces need not be challenging
as long as employers communicate
effectively with all staff: “We tackle
this through a number of channels: we
run quarterly employee pulse surveys
to get feedback on the issues that
matter to all our employees and this is
supported by in-store listening groups
and conversations via our internal
social network Yammer.”
Generational diversity also has an
impact on recruitment. Seb O’Connell,
executive vice-president and managing
director for Europe with recruitment
services company Cielo, says the broad
spectrum of employees means his
team has changed the way it engages
with recruits of different ages.
“People from a baby boomer or
Generation X really want to talk to
people,” he explains. “They may search
and find jobs, but they will have more
of an alignment with dealing with a
recruiter and be talked through a role
earlier in the process. Millennials are
happier to head a bit further along
using technology before they actually
start talking to someone.”
He agrees that offering flexible
workplace practices is key for all age
groups and urges firms to change their
policies if they want to attract and
retain top talent. “People are willing
to trade elements of pay to get better
flexibility right across the board.”
“Many of our older workers aren’t ready to settle down into retirement ”
18 Flexible Boss: June 2015 www.flexibleboss.com
DIVERSITY
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Job Design for Flexible Working™ Methodology
The Job Design for Flexible Working Methodology™ has been translated into four core “bite sized” learning modules for HR, Resourcing, Hiring Managers and Employees, plus an online toolkit in support of the modules outlined: Flexible Working Role Evaluation MethodologyThis 90 minute session provides an introduction to the methodology to establish which flexible working patterns will work for a role and which will not. We go through the process step-by-step and delegates will leave with a better understanding of the key factors to be considered when designing a role for flexibility or managing a flexible working request.
Evaluating Your Role for Flexible WorkingThis 90 minute session for employees provides an overview of the principles of the methodology to help individuals establish which flexible working patterns will work for their role and which will not. Individuals will leave with a clear concept of the critical factors to be considered when putting together a request for flexible working.
Flexible Working Job Design, Influencing and ImplementingHR and Resourcing Practitioners will spend 90 minutes exploring the common barriers and objections to flexible working and how to overcome them. We consider how best to provide genuine flexible opportunities to attract and retain a more diverse pool of talent. We explore the most effective ways to communicate the methodology internally and maximise the impact for the wider business.
Flexible Working, Messaging and ManagingA 90 minute session for hiring managers on how best to communicate and manage flexible working. We identify common misconceptions and objections and how to overcome them, as well as the importance of “positioning” the arrangement successfully within the team. We introduce guiding principles for flexible working and the key considerations for managing expectations and performance.
Online Guide to Job Design for Flexible WorkingGuidelines and a pre-recorded webinar, which introduces flexible working and the importance of job design, considers the options available and provides an overview of a step-by-step role evaluation. This is supported by a set of supporting documents including a role evaluation template, step-by-step example and “Top Tips”. This resource is designed to be hosted internally, providing a permanent resource that can be accessed by employees, HR, resourcing and hiring managers as and when the need arises.
For further information please contact Sara Hill, [email protected] or [email protected]
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Agile Working – Matching Resources to Priorities
Today, the public sector is facing increasing pressure to do more with less, and specifically to manage with a smaller workforce. These expectations, coupled with the need to offer rewarding career paths for talented staff, have required the Treasury to become more innovative in the way it organises itself and its workforce.
Its flexible approach to the deployment of staff has been accompanied and facilitated by the introduction of more flexible IT systems and a move to desk sharing across the entire organisation, both of which are reducing costs and further embedding the culture of flexible working to meet business needs.
How the Treasury is responding to the situation specifically
Flexible working has brought significant benefits to the Treasury and involves three distinct but inter-related practices:
Flexible working within Groups: The Treasury is organised into Director-led groups of around 50-80 people as its main business unit; each group comprises a number of smaller teams, led by Deputy Directors.
Within their groups, Directors and Deputy Directors are expected to find flexible solutions to new pressures as they emerge. Directors will then discuss with colleagues to ascertain where resources can sensibly be reprioritised between groups. This flexibility, which does not require any central sign-off or approval beyond the level of the group, may involve a reallocation of staff time for a period of days, weeks or months, and occurs on a regular or ad hoc basis.
Strategic Projects Pool: Around 2% of the workforce belong to a strategic projects pool and are deployed across the organisation to support the delivery of core strategic priorities. This innovation helps the Treasury respond to new pressures (for example: LIBOR reform, responding to the Heseltine Report) and strategic challenges. It also enables the organisation to strengthen project working skills across the department and provides people with an exposure to multiple different parts of the organisation, broadening their skills and knowledge.
Crisis contingency: Up to 40 staff belong to a financial crisis contingency reserve, formed of staff who have worked on financial stability and related matters since the start of the financial crisis in 2008 but have since moved on to other areas. In the event of a renewed financial/banking crisis, this gives the Treasury a pool of people it can immediately draw on with relevant skills and expertise to bolster the standing teams – for as short or as long as required.
agilefutureforum.co.uk
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Moving to an agile way of working can be a complex and daunting undertaking for organisations of all sizes. Knowing where to start and who can help you is the first
step. Here we have singled out three of the areas that companies looking to change their approach may need to consider.
In the pages ahead you’ll find information on vendors in the video conferencing, time & attendance and office space sectors, plus their tips on how to modernise your way of working and ensure your organisation is fit for the future. Special thanks to our section sponsors Polycom, HfX and Neardesk.Heather Greig-Smith, Editor.
Welcome to the Flexible Boss Buyer’s Guide: Part One
Sponsored by
B U Y E R ’ SG U I D E
P a r t O n e
flexible working news, views and best practice
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22 Flexible Boss: June 2015 www.flexibleboss.com
The march of millennials into the
workplace is being accompanied
by higher expectations of
collaborative technology – and greater
comfort using it. No longer a novelty
or a luxury, seamless collaboration
is seen as a basic utility. But not all
organisations are on board with
this brave new world, and those
uncomfortable with video calls and
unwilling to embrace communication
beyond telephone and email may find
themselves left behind.
In a recent survey, more than three
quarters (77%) of UK employees
told communications software
provider Unify that tools such as
instant messaging, video links, phone
conferencing, and screen-sharing and
web-collaboration technology are vital
for their daily work with colleagues
and clients. The 1,500 knowledge
workers polled were aged between
16 and 55. However, almost four in
every five (79%) were experiencing
technology frustrations at work – a
figure Unify says shows businesses
have a lot further to go in aiding the
productivity of their teams.
Growing influence
UK workers expect the influence of
collaborative technology to grow: 62%
believe the need for these products
and services will increase significantly
in the next two years. “As firms change
the way they work from silos into
holistic all-encompassing units, so will
employee expectations about how they
engage and connect with each other,”
says Robert Keenan, Unify’s UK &
Ireland head of portfolio management.
“This isn’t confined to millennials;
employees across the age spectrum are
striving to find new ways of working
and collaborating. It’s up to the
enterprise to enable this. If they don’t,
employees will simply circumvent
enterprise tools and use consumer
applications instead, leaving you
open to security risk and worse, the
fundamental loss of productivity.”
Many of those who have been using
Frozen out?
AGILE WORKERS MAY BE AHEAD OF THE CURVE WHEN IT COMES TO EMBRACING COLLABORATIVE TOOLS SUCH AS VIDEO CONFERENCING AND DATA SHARING, BUT MANY ENTERPRISES ARE ONLY CATCHING UP AT A GLACIAL PACE. WILL FIRMS THAT FAIL TO ADAPT BE GIVEN THE COLD SHOULDER, ASKS HEATHER GREIG-SMITH
TECHNOLOGY
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www.flexibleboss.com Flexible Boss: June 2015 23
collaborative software extensively
find it hard to believe others do not
appreciate the benefits.
“Despite legislative change
regarding flexible working, many
organisations are still failing
to recognise the real value that
collaboration tools can provide,”
says Lifesize VP for the UK, Ireland
and Northern Europe Andy Nolan.
“Completing daily tasks has never
been more dependent on teams,
with individuals working with an
average of 10 colleagues at any one
time. Being able to communicate
regardless of time-zone, location or
device is crucial for any business
that wants to be more productive
and efficient. Businesses which
ignore the value proposition of
these tools will only run into
communication silos that fail to offer
the connected experience needed to
fuel competitive advantage.”
However, John Eary, director
of JEC Professional Services,
works extensively with the public
sector and says many of the
organisations he deals with still
prefer teleconferencing to video
communication. That doesn’t mean
audio is replacing physical meetings.
“The public sector is more 20th
century in its thinking,” he says. “An
awful lot of face-to-face meetings are
still happening.”
Putting on a show
Eary adds that often people are
uncomfortable with video when
working remotely, feeling they are
“on show” and need to be dressed
to impress. In a recent survey on
personality types and agile working
for the UK Employers Network for
Equality and Inclusion, respondents
reported that video conferencing
was not important to them. The
exception to this was the ‘influencer’
personality type, 22% of whom said
video was very important.
“It’s a comfort thing,” says Eary.
“If people are on show they are less
comfortable. What people are often
doing is talking about a document
of some kind. You can share that
document through the technology, so
the need to actually see people is not
that valuable.”
It’s a controversial point, given
how far some organisations are
pushing the use of collaboration
software and video. At the April UC
Expo in London, keynote speaker
Marianne Calder, Cisco Systems
managing director of collaboration
architecture sales for EMEA and
Russia (pictured, over), highlighted the
example of Nationwide. The building
society is rolling out the use of video
consultations to agree mortgages
with customers – resulting in a 70%
increase in sales performance and 66%
decrease in sales costs. Likewise, the
use of video by Airedale NHS doctors
and nurses for consultations with local
care homes has reduced emergency
admissions and trips to A&E.
Tim Stone, vice-president of
marketing for EMEA at video
and voice conferencing company
Polycom, agrees that video is creating
amazing transformations in some
industries, such as healthcare, where
breastfeeding clinics and diabetic care
are being delivered using tablet and
mobile devices. “That will become
more and more pervasive,” he says.
“Video is becoming the lowest common
denominator for many organisations.
Most remote employees have video.”
Donald McLaughlin, Cisco’s director
of collaboration sales in the UK and
Ireland, adds that individuals who
resist these changes will be left behind
and chief information officers need to
take the lead in driving change. “We’ll
get to the stage where people not using
it are the exception and they’ll feel left
out – they’re going to be quite lonely if
they don’t turn their video camera on,”
he says. “People don’t care what you’re
wearing. They’re much more accepting
of the fact that you have something to
contribute.”
Calder believes the next frontier in
collaboration technology development
is the dismantling of traditional
structures and hierarchies in favour of
an agile and responsive teamworking
environment. “We have pressed and
pressed individual productivity to the
very limit now and where we see the
biggest opportunity is in teamwork,”
she says. “It’s about bringing people
together and making them more
productive.
“We need to step up how we support
the new agile worker. We’ve all
started using whatever productivity
tool we’re most comfortable with and
have created a number of silos. Unless
we are all on the same tool or app,
we have a big challenge in sharing
information. We now need to allow
teams to come together to discuss,
create, share and recall.”
Maria Casu, head of marketing
for IT consultancy Portal, says many
organisations are looking for a
project-level replacement for email
communication. “Email has been a
very effective productivity tool but is
“There is a cultural dimension to communication as we are not talking in our native language”
TECHNOLOGY
Richard Ahlstrom: KNPO
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also a victim of its own success, with
email overload and the formality that
goes with email,” she says.
“People want to have different kinds
of ‘conversations’. We see companies
wanting to use collaboration platforms
where email is a part of the platform
but by no means the only thing. [They
are looking for] internal blogs, wikis,
forums, informal spontaneous ways of
reaching out to different people.”
She adds that personal enjoyment
of social media is creating pressure
for employers to replicate this in the
world of work. “Email works well for
certain types of information but you
get information dead ends. Emails can
be in an inbox for years and useful
stuff is lost when someone leaves.”
Whereas five or six years ago the
real interest was in sharing files,
Casu believes we have moved on. “It’s
much more about sharing knowledge
and wisdom, such as lessons learned
or certain expertise.” All of this is
tearing down the invisible boundaries
between offices and geographies.
Casu says recruitment needs are
likely to drive organisations to be
more forward-thinking when it comes
to technology. “People are not going
to want to go backwards if they have
experienced the benefits of these
really collaborative environments.”
While video has been a huge success
for sales and marketing in the past
decade, she says we have yet to see
massive take up of video conferencing.
“We see the Facebook-style platform
becoming much more popular, where
people can write a short sentence or
two.” However, a range of tools is
needed. “I can see video becoming
more mainstream. People can use
their preferred channels.”
Security debate
One of the most frequently-cited issues
with collaborative tools is that of
security, and businesses differ on their
willingness to move from ‘on premises’
solutions to the cloud. The debate
between providers continues.
James Campanini is vice-president
and general manager for EMEA at Blue
Jeans, which allows users to connect
to its video conferencing service using
the platform of their choice. He says
ubiquity of access is the key. “We’re
seeing CEOs who will have meetings
on their iPads in Costa – they know
what they’re talking about isn’t that
sensitive.”
Matthew Finnie, chief technology
officer for network and global cloud
services platform Interoute, says
adoption is all about the ease of
simplicity. “There is no reason why
anyone should get left behind. If you
make it simple, simple, simple, then
people won’t use the phone,” he says.
Kids Non-profit Organisation (KNPO)
uses the Interoute cloud service. The
charity’s mission is to improve road
safety for children in developing
countries by distributing reflective
beads for them to wear as bracelets,
headbands and bag decorations.
Because KNPO works across borders,
video is crucial, says chairman and
founder Richard Ahlstrom. Based in
Stockholm and San Francisco, the
charity has partners and workers in
developing countries and a production
team in China. “Asia is all about video
and there is a cultural dimension to
communication as we’re not talking in
our native language,” he says, adding
there is “much better sound quality”.
John Underkoffler, chief executive
of telecollaboration systems developer
Oblong Industries, has an even more
radical vision of the future than one in
which we embrace video conferencing.
He argues that the industry needs to
make a “quantum leap” from using
devices on a personal level to screens
and devices offering “the collaboration
humans are capable of when they
don’t have computers in the way”.
His vision is of large screens that
connect and interact with all devices
so that multiple people can work on
tasks simultaneously. “You should not
be held to the tyranny of the fixed
boundary of the screen,” he says.
Perhaps video conferencing is child’s
play compared with what may be
coming next.
“We need to step up how we support the new agile worker”
24 Flexible Boss: June 2015 www.flexibleboss.com
TECHNOLOGY
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flexible working news, views and best practice
Monthly news by emailRegister free
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Video conferencing: sponsored by
B U Y E R ’ SG U I D E
flexible working news, views and best practice
P a r t O n eUnleash the power of collaboration:video, voice and contentPolycom solutions help you unleash the power of human collaboration across any distance, device or timeline to help you not only save costs and meet your company objectives, but to create a true Workplace of the Future - today. It’s our sole focus.
More than 415,000 companies and institutions worldwide defy distance with secure video, voice and content solutions from Polycom. We help doctors save lives, educators teach students, governments operate more efficiently, managers mentor their colleagues, executives connect with their teams, and product teams bring innovation to market faster - worldwide.
By providing you with intuitive collaboration tools that work the way your teams work - and not the other way around - we can help your workforce compete more effectively on a global scale.
Customers choose Polycom for four important reasons:
› User Experience: creating a simple, superior user experience across every solution we develop.
› Enterprise Class: With our enterprise-grade quality, we hold more than 850 patents in the area of collaboration and have set the industry standard for secure, high-quality audio, video and content-sharing from any distance.
› Ecosystem-friendly: Our deep interoperability and integration benefits extend from Microsoft to BroadSoft and more. We not only co-market but also co-develop with our strategic partners.
› Customer Choice: It’s in our DNA to put customers at the center and enable choices that match their business objectives.
“There is no better way to defy distance than to have a face-to-face conversation using video conferencing.” Julian Hughes, Intelligent Energy
For all sales enquiries call (0)1753 723282 or email: [email protected]
Visit www.polycom.co.uk or connect with us on Twitter, Facebook, and LinkedIn to learn more
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Cloud video solution that meets the needs of managers, IT and staff
Connectivity is critical to any business. Flexible working and shared parental leave initiatives champion the right to work from home and accommodate the increasing need to empower staff to work anywhere, anytime and from any device – these needs must be addressed largely through technology. Video conferencing allows employees to engage with colleagues regardless of their location to maintain productivity and a seamless teamwork experience.
Lifesize Cloud is a Software-as-a-Service (SaaS) video conferencing solution subscription service that is available on mobile devices, laptops and in conference rooms. It enables each employee with instant and scheduled calls, direct call and “meet-me”, single and group video, as well as voice calling. You can even join a Lifesize Cloud meeting from Skype for Business or Microsoft® Lync®.
Lifesize Cloud is recognises the needs of all the teams involved: management want a flexible, affordable video conferencing option; IT departments want something that’s easy to deploy and maintain; and employees expect to see each other on any device. “It is the most convenient, adaptable and user-friendly collaboration solution on the market,” says Andy Nolan, VP, UK, Ireland and Northern Europe.
For more information please call or email Andy Nolan on +44 7983 225295 or [email protected]
iMeet®- Flexible all-in-one collaboration for flexible bossesiMeet all-in-one web, video and audio conferencing gives users the power to meet however and wherever they want - from a single, easy-to-use desktop, web or mobile application, or any telephone device. iMeet was designed to have the industry’s most elegant and appealing user interface, to be the most intuitive and enjoyable way to meet online.
› Web, video and audio conferencing – all in one application › Connect and collaborate with up to 125 people› High-definition video – all from the webcam or video conferencing
room› No software downloads for guests› Personalised, consistent URL› Start and join meetings with one click› iMeet calls you – no need to remember dial-in numbers and passcodes› Crystal-clear, intuitive file and screen sharing› Personalised bios, pictures and social media networks› Crystal-clear, intuitive file and screen sharing› iMeet DVR records everything in the meeting – notes, chat, IM, video
and file sharing› Collaborate everywhere with mobile apps for any device› Easy scheduling with the free iMeet toolbar for Outlook
To learn how the iMeet portfolio can help your team collaborate visit pgi.com/imeet
“The only product that recognises the needs of all the teams involved: management, IT and employees.”
Andy Nolan, VP, UK, Ireland and Northern Europe
“iMeet’s engaging user experience drives richer client interactions, which is critical as Vantedge focuses on growing our business.” Read Ziegler, Vantedge Group
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Time and attendance: sponsored by
B U Y E R ’ SG U I D E
flexible working news, views and best practice
P a r t O n eEnhance HR with flexible workingFounded over 40 years ago, hfx has a proven history of developing innovative staff time management solutions. The company introduced the concept of flexible working hours in the 1970s with its Flextime® system, and has continued as a leader in the delivery of flexible working solutions.
Its flagship product, Etarmis, with its ‘one card – one solution’, incorporates:
› Access control› Photo ID› Time & attendance recording› Flexitime management› Seamless integration with major HR and payroll systems
Highly customisable, Etarmis can be configured to meet exact requirements and can support unlimited numbers of work patterns.
The complex calculations required to manage flexitime, shifts, holiday entitlements, time off in lieu and absence is beyond the capability of most HR solutions. Etarmis fills the gap in the market by interfacing with all the mainstream HR systems (such as Oracle, SAP, PeopleSoft and Northgate), enabling organisations to manage flexible working, while keeping employee data synchronised across HR and payroll systems.
hfx services clients across the public and private sectors throughout the UK. High profile customers include the Home Office, Merck, Bentley Motors, Adidas, MoD, Hertsmere Borough Council, North Lanarkshire Council, Met Police & NHS Business Services Authority.
“While the mainstream HR systems may claim to offer flexible working, a specialist solution like Etarmis provides a whole new range of capabilities.”
For all sales enquiries call (0)1753 723282 or email: [email protected]
hfx: one card, one solution.
HFX If any problems arise concerning this document, please contact Oyster Studios on +44 (0)1582 761212.
Publication: Flexible Boss
Insert Date: Buyers Guide
Copy Date: 22-05-15
Ad Size: 55x180mm
Booking Ref: HFX
Job Number: 4290
File Name: HFX_FlexibleBoss_55x180_22-05-15
Last Updated: 20-05-15
Proof Stage: 1
Approved by:
› Time & Attendance recording› Access control› Photo ID› Flexitime management› Seamless integration with major HR
and payroll systems
www.hfx.co.uk
hfx LimitedTel: 0844 335 0230 or email: [email protected] www.hfx.co.uk
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IQTimecard solution blends scheduling, time & attendance and payroll toolsIQTimecard’s Electronic Call Monitoring solution is a unique blend of time and attendance software, scheduling tools and payroll integration. This makes it the ideal tool for businesses operating in the remote working sector; such as Home Care and Contract Cleaners. It helps to monitor the location of employees and ensure that they’re attending all client calls without the need for any equipment to be installed at the sites, as well as ensuring they’re only paid for the hours they have worked.
The automated system simplifies many time-consuming admin tasks, which can also facilitate great savings for businesses. Find more benefits here.
We already work with a wide range of clients across the country, including an award winning national homecare franchise that has been able to remove all paper timesheets and drastically reduce administration for over 3,000 members of staff.
For the many companies already working with us, the main cost benefits they have found by using our system are that all payroll costs are exact and the cost implications of overpayments of income tax and NIC when an employee leaves the company have been eradicated.
Contact: David Lynes [email protected] 88 6868 www.iqtimecard.com
Mitrefinch – HR systems and much more!
Mitrefinch offers a cost-effective route to bigger profits through better business efficiency. Our solutions are fully customised to accommodate the working patterns and work rules of your business. Mitrefinch TMS (Time management system) will save you vital management time and reduce administration costs – giving your business a razor sharp competitive edge.
Mitrefinch specialise in the development of Workforce Management and Time and Attendance Solutions. Our solutions enable organisations to better measure, analyse and manage employees’ working time and deploy human resources more effectively. Used by over 4,000 organisations around the world, across a broad range of industries, our clients are benefiting every day from improvements to HR operations powered by Mitrefinch. The companies we help benefit from improved payroll accuracy, reduced payroll costs, more efficient payroll administration, superior planning and control of employee schedules and jobs, plus accurate on-site reporting for Workplace Health & Safety requirements. Don’t hesitate to get in touch and see how Mitrefinch can help you save time and money in your company.
For more information: 0845 619 0070, www.mitrefinch.co.uk [email protected]
“Both your Time & Attendance and HR systems have helped reduce our paperwork greatly.”Walkers Shortbread
“We’ve been able to double the number of caregivers we employ without worrying about the huge increase in back office costs.” Sally Clough, owner, Home Instead Sutton Coldfield
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Co-working: sponsored by
B U Y E R ’ SG U I D E
flexible working news, views and best practice
P a r t O n eScrap the commute with pay-as-you-go hot desks and meeting spaces NearDesk provides access to hot desks and meeting rooms at hundreds of locations across the UK. Finding a space near you is easy with the NearDesk App and, using a contactless payment NearDesk card, just tap in and tap out to only pay for what you use.
Our “who’s here now” software lets you see and connect with other NearDesk users in the same space, adding valuable networking opportunities to your day.
A simple solution for companies and individuals when working at home or in public spaces is not the answer to being at your most productive:
› Mobile workforce: hot desks and meeting rooms for as little or as long as needed, wherever you are
› Remote workforce: work alongside others and reduce the loneliness of working at home
› Growing workforce: grow without the burden of long term property leases
› Recruit the best: Reduce the geographical barriers to recruitment by offering a work near home solution
› Retain the best: reduce the misery and cost of commuting by allowing staff to work near home a day a week
› Cut property costs: downsize your office and enable staff to work in NearDesk locations
Join now at NearDesk.com using code ‘flexibleboss’ or contact us at [email protected] to find out more and discuss how we can help your business.
“Traditional ways of working are in flux. Employees want flexibility in when and where they work and employers must respond to retain and recruit the best.”
For all sales enquiries call (0)1753 723282 or email: [email protected]
www.neardesk.comhttp://mobile-app.neardesk.com
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The ultimate work experienceUber Office is the shared working environment for entrepreneurs and small teams. Situated a 2 minute walk from London Victoria Station, we have worked tirelessly to build a strong sense of community between our members and always encourage collaboration. Working as a team is key!
With smaller businesses and startups in mind, we spent £300,000 kitting-out the space to provide everything needed to enjoy working. Themed communal areas inspire creativity and encourage networking, while background tunes keep the office upbeat.
UberOffice.com is THE space to launch your startup or build your business. State of the art facilities combine with chic spaces and furnishings for the ultimate workplace experience.
› All members of the space get Internet access and VoIP phone calls through a leased and dedicated line (with a fallback infrastructure).
› Meeting rooms have all the equipment to make a presentation or teleconference go smoothly.
› Our facilities are fully stocked with organic tea and coffee.› Every member is equipped with a key-card and lockable storage.
We invite you to view the space - it has a great energy and will change the way you think about coming into work.
UberOffice.comLizzie Rae: [email protected] 0203 397 7975
Regus business lounges offer global reachRegus is the world’s largest provider of flexible workspace with a global footprint spanning 104 countries. Regus business lounges can be accessed by purchasing pay-as-you-go access priced at £5 per hour or £10 per day or by purchasing Regus Businessworld membership. Businessworld is the world’s largest membership programme giving access to flexible workspace. Businessworld Gold membership gives unlimited drop-in business lounge access for just £49 per month nationally. Business lounges are used by business travellers, those who need to fit in some work whilst on the move and local, flexible or home-based workers seeking a more professional option to working from home or in a coffee shop. Typical features of a Regus business lounge include free wifi, free refreshments, individual workstations with privacy screens (called Thinkpods), comfy seats with laptop rests, a ‘business bar’ with iMac and phone chargers. Business Stations within the lounges offer self-service paid-for services such as cloud-based printing and scanning, and other admin services are available from reception. The company is also rolling out Regus Express, a new generation of workplaces designed for co-working and productive meetings outside of a traditional office environment, such as in motorway service areas or retail parks. Access is included in Businessworld membership. For more information visit www.regus.co.uk
“Businessworld is the world’s largest membership programme giving access to flexible workspace.”
“Uber office has professional appeal, yet also expresses great creative personality, which always seems to excite my clients.”N Carter, Appy Monkey
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32 Flexible Boss: June 2015 www.flexibleboss.com
PARTNER OPINION
with work. Supporting
staff childcare needs can
reduce the conflict between
work and family: research
by Working Families and
the relationship guidance
charity OnePlusOne
showed that those who
reported higher personal
relationship quality
also reported higher
engagement with work,
while on the flipside,
heightened work stress can
have a negative impact on
family life.
Employees who have
greater engagement with
work have been shown
to be more focused, less
distracted and to display
greater initiative, which
in turn can have a positive
impact on the bottom line.
It has been found that an
engaged employee delivers
43% more than one who is
merely present.
A further business
benefit of childcare support
for working parents
is that it facilitates the
advancement of women
at work. Many employers
still report difficulties with
Childcare support pays off
“Supporting working parents with childcare can offer real benefits in terms of productivity”
Sarah JackSon, chief executive
Working Families
Despite a series of
welcome political
initiatives and
considerable public
investment, too many
working parents find their
decision about whether to
work, and for how many
hours, constrained or
even dictated by the local
availability of affordable
childcare. And that decision
is even more challenging
for single parents, those
working atypical hours,
parents of disabled
children, and those living
in rural areas.
We need to work towards
a system that delivers
good-quality, affordable
childcare to all working
parents when they need
it, while at the same time
protecting and enhancing
the well-being of our
children.
Working parents and
the government cannot
tackle this challenge
alone: there is a clear
role for employers when
discussing the issues and
the solutions. Supporting
working parents with
childcare can offer real
benefits for employers in
terms of both productivity
and engagement, which
we explore in our new
publication Employers
Guide to Childcare,
produced with nursery
network Bright Horizons.
Some form of childcare
support offered as part of
a benefits package can be a
competitive differentiator
when it comes to attracting
staff. Employers offering
such support can widen the
pool of talented individuals
they recruit from.
In terms of retaining
talented staff, parents – and
increasingly, grandparents
– who are offered help
with balancing their work
and care responsibilities
have been shown to value
their employer more, and
consequently are less likely
to move on to a role with a
competitor.
Better support in the
workplace can also
contribute to healthier
relationships at home,
which in turn boosts
employees’ ability to engage
attracting, retaining and
promoting women because
they struggle to fit their
roles around childcare. A
broader set of policies and
benefits around childcare
could enable employers to
retain women at crucial
points in their career,
ensuring they continue to
move up the career ladder.
Some initial investment
may be required to support
employees with their
childcare needs, but there
is a long-term pay-off in
terms of engagement,
retention and productivity
– and it’s hard to put a price
on that.
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PARTNER OPINION
Some organisations have
embraced the possibilities
of more agile ways of work
brilliantly. Others have not.
Agile working must
ultimately be about better
performance. It’s about
happier, more engaged
employees working better
and more productively and
the business benefiting
from the results. Wherever
you fit into the multi-
generational spectrum,
you might appreciate some
flexibility. The business has
to treat everyone the same.
The working grandparent is
just as keen to play a role in
their grandchildren’s lives
as the 22-year-old aspiring
canoeist is to try and fulfil
his Olympic ambitions.
And third, it’s about
making sure that benefits
help everyone. Different
benefits will obviously
appeal at different stages
of life and the career cycle,
and understanding some
of the challenges your
employees face is key.
For example, if you offer
emergency childcare on a
subsidised basis, why not
Keep pieces equal in age jigsaw
“If you offer subsidised emergency childcare, why not offer eldercare support as well?”
Ben Black, Director
My Family Care
Suddenly everyone is
talking about multi-
generational human
resources polices. Why has
it become an issue? It’s all
about demographics and
the changing nature of
work.
Thanks to modern
medicine, healthier
lifestyles and the glorious
NHS, the average life
expectancy is on an ever-
upward trajectory. And as
we live longer, so we are
working longer: 30% of the
UK workforce is already
over 50 and that figure is
rising. Pension ages will
continue to be pushed up.
Most of us need to carry on
working in any case. And
we’re a pretty loyal bunch:
why wouldn’t we stay with
an employer where we’re
appreciated and supported
and we have an impact?
We’re also having
children later. Professional
parents are now typically
four years older than they
were 30 years ago. Older
mothers and fathers equal
more senior working
parents to whom it is even
more vital to offer a bit of
flexibility. In addition, our
parents are living longer
and often require help.
There are now six million
working carers, with the
numbers rising inexorably.
Then there is the fact that
Generation Y is arriving
into the wonderful world
of work with all kinds of
different expectations
and aspirations about
the boundaries between
personal career paths.
Put all that together and
you have to feel a degree
of sympathy for our hard-
pressed HR departments. Of
course, multi-generational
policies and approaches
are needed, but it’s not the
easiest challenge out there.
There are three parts to
the jigsaw for employers.
The first piece is cultural:
ensuring the organisation
understands the challenge.
Getting different age groups
to talk and share their
different, but often similar,
life-work complications can
work wonders.
The second piece to put
in place is flexible working.
offer eldercare support
as well? Why should the
employee who has to
pick up his mother from
hospital not be supported
in the same way as the dad
who’s stressed because
conjunctivitis stops
his daughter attending
daycare? We are about to
introduce various working
grandparent resources for
our clients.
And what about the star
performer whose favourite
labrador is on its last legs?
Don’t they need to be
treated the same? We’re
not there with petcare yet,
but it may well happen.
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34 Flexible Boss: June 2015 www.flexibleboss.com
PARTNER OPINION
cohort in the workforce,
but tapping into this
group also creates
opportunities for older
staff whose relevance in
your organisation might
otherwise be dwindling:
we need to retain these
experienced people to
help millennials develop.
We are seeing reciprocal
mentor programmes being
implemented for this very
reason. It is a smart tactic.
Your ability to offer
flexible environments
that appeal to a multi-
generational workforce
will make a huge difference
in securing talent in this
landscape. We know efforts
to implement flexible,
part-time work and/or job
sharing will pay off, yet
many struggle to embed
commercially viable
practices. Flexible working
adoption and the ability to
make the policy a cultural
reality requires changes
in processes, capabilities
and behaviours. It needs
commitment.
With such a mix of
ages in the workforce, we
Battle plan to capture skilled staff
“Your ability to offer flexible working environments will make a huge difference in securing talent”
Aimee de CArCenAC, ConsultAnt
Alexander Mann Solutions
The war for talent
is a very different
conflict today, and
unsurprisingly demands
a tactical shift. Until now,
for many, gender diversity
has been the foremost
concern, but progressive
organisations competing
for top talent in an
increasingly talent-short
and age-diverse market are
refining their attraction
and retention strategies to
this competitive reality.
Multi-generational
diversity is another lens to
apply to today’s workforce,
and finding strategies that
work across as much of the
diverse talent spectrum
as possible really defines
competitive advantage.
The way in which people
engage with the world of
work has changed, with the
most palpable shift around
demands for agility and
flexibility. In short, flexible
working cuts across diverse
talent and all generations.
The UK employment rate
is 73.3%, the highest rate
of people in work since the
Office for National Statistics
began keeping records in
1971. The shift away from
recession has resulted in
a more candidate-driven
market – there is more
choice and opportunity,
especially for those with
niche skill sets.
Despite the prosperity
this suggests, it can be
tough for employers if you
have critical positions to
fill and not enough time
to grow your own. In
fact, 60% of all new jobs
in the 21st century will
require skills possessed by
only 20% of the current
workforce. Supporting a
growing enterprise is more
challenging than ever in
the midst of what experts
have dubbed a labour
shortage crisis.
Savvy employers engage
the full talent spectrum –
and flexible working is key.
Employers are fast learning
that the ability to attract,
engage and retain diverse
talent across generations
will support hiring needs in
a talent-short workforce.
For example, millennials
are becoming the largest
have seen organisations
neglecting clash points,
causing talented people
to jump ship for those
available opportunities
– especially as remnants
of economic decline have
eroded loyalty – but this
could be avoided: give
millennials intrinsically
meaningful work; don’t
over-coach baby boomers;
allow generation X-ers
portable careers and the
freedom they need.
When our clients adapt
their approach, especially
through operationalising
flexible working, the results
are fruitful.
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OPINION
from home often delivers
the most tangible economic
benefit, neither of these
things should ever be the
main focus.
The main focus has to
be on people. And flexible
working has to first and
foremost be a “people
change” programme,
changing people’s attitudes.
It’s easy to say that we
need a programme that
puts people first, but in
my experience it’s rare
to see organisations walk
that walk: the talk is about
people; the effort is not.
Flexible working starts
with a vision of a way of
doing things so vivid that
everyone can clearly see
what is in it for them. It
needs to be owned by
someone with real passion
and fire in the gut, with
the staying power to work
through the roller-coaster
that such culture change
always delivers. It must
be rolled out across the
whole organisation, with
enthusiasm, gusto and,
if possible, joy. People
often become secondary,
We need to update attitudes
“The focus has to be on people: flexible working has to be a ‘people change’ programme”
DaviD Dunbar
Managing Director
Workmodes
It’s more than 15
years since I took
responsibility for BT’s
flexible working strategy,
and over 10 years since
I created the Workstyle
portfolio of services to help
other organisations achieve
the same results. When
I launched that service I
thought there was perhaps
two or three years before
flexible working became
something every company
did as a matter of course.
In this, as in so many
things, I was wrong.
So why am I still an
evangelist for the concept?
Many of us with a
passion for promoting agile
working are having the
same conversations with
employers now that we
were having a decade ago
– but it’s not because the
message is falling on deaf
ears, or that the benefits
are unclear. The idea is as
enthusiastically received
as it ever was, and indeed
there are organisations
that have grasped the
nettle in every sector.
But those that have made
the leap are the exception.
Firms are still struggling
to implement flexible
working. It is not for
want of trying: a lot of the
companies I talk to have
trialled it but have failed
to get the level of buy-in
needed to embed it across
the whole organisation.
It should be easier
now than it was 15 years
ago. The concepts are
more accepted, and the
technology more stable,
sophisticated, and easier to
use. So what is going on?
Part of the answer is
the focus on technology
as a driver, and property
rationalisation as a benefit.
Technology absolutely
underpins flexible working,
but the fact that I have
seen firms make a success
of flexibility for 15 years,
without recourse to current
technological advances,
demonstrates that the
lack of it has never been
a barrier. And while the
chance for a firm to make
savings by reducing its
property portfolio as a
result of more staff working
whatever the intention. It
is easy to get waylaid by
what looks difficult, and
lose sight of what actually
is difficult. People, bless
them, are difficult.
We are about to enter a
new technical revolution.
The possibilities opening
up as we shift from desktop
applications to enterprise
mobile apps are vast. That’s
before we get anywhere
near the Internet of Things,
wearables, or embedded
intelligence. It’s a great
opportunity for firms
to look again at flexible
working – but it will only
hit home if people are at
the heart of the approach.
www.workmodes.co.uk
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36 Flexible Boss: June 2015 www.flexibleboss.com
OPINION
juggling work and childcare
responsibilities. And with
shared parental leave now
a reality, the gender gap
will continue to narrow.
Middle and senior
managers are typically
from a generation where
personal life had to
be fitted around fixed
patterns of work. For the
‘millennial’ generation of
twentysomethings, there is
an expectation that work
can be fitted around family
and other commitments. No
wonder there is a mismatch
in expectations.
If managers are
going to attract the best
young people to their
organisations and retain
them, they will have to
adapt. The rigid approach
to work will have to be
replaced by flexibility and
a willingness to let go. The
‘command and control’
culture of the 20th century
will be replaced by a
‘trust and empower’ one,
designed for the 21st.
The biggest change
of all will be the move
from managing input to
Office old guard has to evolve
“The rigid ‘command and control’ culture will be replaced by a ‘trust and empower’ one”
Peter thomson, director
Wisework
People are living
longer, so inevitably,
there will be those
prepared to work into their
twilight years. They may be
in full-time employment, or
working flexibly or running
their own businesses.
We will see 18 year olds
working alongside 80 year
olds. And such a multi-
generational workforce
presents some management
challenges.
We have always had a
spread of ages at work, so
what is it that makes this
current trend so different?
One answer is technology.
The gap between the digital
natives who have grown up
with the internet and those
who haven’t is vast.
Take social media. It has
revolutionised the way
some people communicate
with friends, family and
colleagues. They share
views, send congratulations
and celebrate achievements
without the physical
constraints of the analogue
age. It’s hardly surprising
the Facebook generation
is more comfortable than
their predecessors with
online discussion forums
and video link-ups. They
don’t see the need for a
physical presence at work
when they can achieve
their goals equally as well
by working remotely.
In contrast, many of the
older generation see social
media as a waste of time
and insist on cramming
everyone’s diaries with
inefficient face-to-face
meetings. They might
now use Skype in their
personal lives but they
still refuse to adopt video
conferencing technology in
the office. They are nervous
about remote workers’
lack of visibility and are
comfortable working in a
culture of presenteeism.
Another generational
difference is attitude
towards work-life balance.
When ‘baby boomers’ had
their children it was likely a
mother would stop work in
their younger years while
dad continued to be the
breadwinner. For today’s
couples it is more likely
that both parents will be
managing output; instead
of clocking people into the
workplace and measuring
the hours they put in at
the desk, managers will
measure the outcomes
from their work. When
and where the work
gets done will become
the responsibility of the
individual. People will be
trusted to choose how they
achieve their goals and will
be free to manage their
own work-life balance.
For the older generation
in leadership positions this
might feel like anarchy –
but if they can’t adapt to
this new world they will go
the way of the dinosaurs.
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REWARDS
Incentives take flight
When serial entrepreneur
Jamie True’s late father
Frank gave him a business
plan to reinvent the luncheon voucher,
he wasn’t initially inspired. True Snr
worked on the creation of the vouchers
in the 1950s and could see the idea was
ripe for reinvention. “I said it wasn’t
relevant, but he said that’s why he’d
given it to me,” recalls True.
True’s mobile technology background
and track record of launching, growing
and selling businesses is impressive.
He started his first business at 17 and
in 2013 sold his app development firm
Grapple to Monetise Create for £39m.
Looking for his next challenge, and
intrigued by the luncheon voucher
idea, he began speaking to people
about employee benefits. “I realised
the model was pretty poor because
it was old, unenjoyable and wasn’t
really providing any benefits. HR
teams didn’t really have the tools and
technology to drive retention.”
Fast forward two years and
WorkAngel is a mobile-first answer
to the employee retention problem.
The app offers a private company
‘Facebook’ system together with a suite
of benefits including store discounts,
cinema vouchers and restaurant offers
that sit alongside company-specific
incentives such as childcare vouchers
and healthcare policies. Employees
can track their rewards while publicly
thanking colleagues for their work
and connecting with team members.
Figures show employees are checking it
an average of three times a day, making
WITH HIS GAME-CHANGING MOBILE REWARDS AND RECOGNITION PLATFORM, JAMIE TRUE HAS TRANSFORMED THE STAFF BENEFIT SCHEME FROM ITS LUNCHEON VOUCHER ROOTS AND LEFT FIRMS HUNGRY FOR MORE. AS THE FIRST TECHNOLOGY SOLUTION TO OFFER LOCATION-AGNOSTIC EMPLOYEE RETENTION STRATEGIES, IS WORKANGEL THE ANSWER TO HR PRAYERS, ASKS HEATHER GREIG-SMITH
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it a far more effective touchpoint than
traditional benefit schemes.
Ex-Tesco boss Terry Leahy has
invested in True’s company, leading
a £3.3m funding round in January. It
employs more than 50 people and its
impressive client list includes Capita,
Tesco, the BBC and Serco. In the next
few months True expects the number
of employees using the app to top
650,000.
Restaurant chain Giraffe, owned by
Tesco, uses the product. “I genuinely
believe what WorkAngel is doing in
the employee recognition and benefits
space is a game changer,” says Tesco
Hospitality reward manager Nik
Butcher. “I can’t remember ever seeing
a product that enables such creativity
in our approach to every aspect of
rewarding and engaging with our staff.”
True says it offers three crucial
elements in driving retention: a
discount and social experience that
employees love, a private company
social network where they can interact
easily, and recognition linked to the
core values of the business. He points
to Gartner research which shows that
people without a friend at work are
much more likely to leave, and says
the product can reduce staff turnover:
“Some of our clients have reduced
churn by 20%.”
One key to WorkAngel’s success, says
True, is that the rewards and social
elements sit together and are easily
accessible: “If they are all in one place,
these things get used.” In a conference
demo of the product attended by
Flexible Boss, a room full of HR and
benefits experts were impressed by the
experience – and discounts – offered.
They went away both coveting the tool
personally and considering it for their
teams. It’s no surprise staff take-up in
firms using the app is 96%. “Everybody
gets quite excited,” says True.
As it is accessible on a smartphone,
the app also offers a democratic way of
involving remote and mobile workers.
True points to engineering firm Laing
O’Rourke, one client with a mobile
workforce. “You can make people
feel they’re part of something even
if they’re not in the office,” he says.
“You can find people in the colleague
directory. It is perfectly set up for that
and we’ve got a number of companies
taking us largely for that reason.”
The product allows all workers to
recognise their peers. “The recognition
is ground-breaking for people, they
really love it. A lot of companies do
“In the past this space was a box ticking exercise – the technology was underwhelming. There is a seismic shift happening. It just isn’t good enough to give your employees stuff that is average”
REWARDS
employee of the month, but this is in
real time,” adds True.
The next step is growth. With coverage
of the UK, America and Canada already
live, True is keen to expand WorkAngel
further – describing the rest of the year
as a “land grab”. “No-one else is doing
what we’re doing in this way,” he says.
True walks over to a pipeline board
featuring a wishlist of clients’ requests
for additional functions. There are
currently 72 items. Next on the list
is the ability for line managers to
‘spot reward’ employees with gift
cards automatically delivered to their
accounts. Employee engagement
surveys, debit cards linked to Work-
Angel accounts, and detailed analytics
are all on the schedule. WorkAngel is
evidently stretching its wings.
So what explains the apparent HR
euphoria over WorkAngel’s offer and
why isn’t everyone else doing it? True
attributes the company’s success to
the user experience – a result of a
technology company turning its hand
to benefits rather than a benefits
company investing in technology.
“Executing this kind of technology
isn’t easy,” he says. “In the past HR
managers haven’t had much choice
and variety and a real platform to do
things. This space was a box ticking
exercise – the technology was always a
bit underwhelming.
“There is a seismic shift happening.
It just isn’t good enough to give your
employees stuff that is average. If you
are any kind of business, online should
be important to you.”
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CASE STUDY
Feel the (white) noise
Sound is something of an obsession
at the UK headquarters of
Plantronics, the international
audio technology company that
pioneered call-centre, mobile, and
noise-cancelling headsets. The
engineers who develop the firm’s
bluetooth headsets and earphones have
a foam-lined sound chamber in the
ground floor laboratory of the Wootton
Bassett building into which they flow
different levels of noise to test the
quality of the products. When you step
inside and the door closes behind you,
it is so quiet you can hear the blood
pumping through your own body.
These days, noise is no less important
in the upstairs office space. Divided into
areas for ‘concentration, collaboration,
communication and contemplation’,
it is a masterclass in quirky design,
featuring ‘monk spaces’ where single
desks with backdrops of waterfalls and
bluebells allow individuals to have
uninterrupted work time. There are
fringed curtains, moveable meeting
pods and soft seating areas for informal
collaboration. The walls – one of which
is papered with a panoramic view of
local attraction the Avebury stone circle
– absorb sound instead of reflecting it,
and different levels of white and pink
noise are pumped into different areas.
“We’re trying to achieve a hubbub
of sound so that no one conversation
interferes with your concentration,”
says George Coffin, the firm’s real
estate manager for Europe and Africa.
“In the average office your voice will
travel 15 metres. In this office it will
HEADSET FIRM PLANTRONICS HAS MIXED ITS TECHNICAL EXPERTISE WITH A FLEXIBLE APPROACH TO CREATE A NEW WORLD OF WORK. WHILE AMBIENT SOUND SYSTEMS AID CONCENTRATION IN THE OFFICE, STAFF ARE PLUGGED INTO SMART WORK PATTERNS THAT TURN ENGAGEMENT UP TO 11. BY HEATHER GREIG-SMITH
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go no further than five, except in
meeting rooms.” Ceiling tiles absorb
90% of noise instead of the customary
20%, noise-bouncing screens are used
between workers, and desks are angled
so no voice is in direct line of any other.
This attention to the minute details of
acoustics and design is part of a much
bigger change. Five years ago the firm
embarked on a programme to embed
‘smarter working’ in the business,
moving a mix of warehouses, lab space
and offices from three buildings to one.
The project united the property, IT
and HR departments – dubbed ‘Bricks,
Bytes and Behaviour’ – and resulted
in a sustained change that it rolled out
worldwide in 2012. So evangelical is
Plantronics about the benefits of this
way of working that it runs open days
for client businesses to come and see
how it works and ask advice about
their own flexibility journeys.
Coffin says there was a lightbulb
moment when the heads of IT, real
estate and HR realised they were all
separately trying to achieve similar
aims. This resulted in the three working
together on a plan that was approved
by the board in just four weeks. “Most
businesses believe smarter working
means working from home; it doesn’t,”
says Coffin. “It means you can work in
any space, any time, anywhere.”
The Smarter Working pilot began
with the Netherlands-based contact
centre team – perhaps not the obvious
choice. “We chose a really office-centric
pilot group,” says senior HR business
support manager Sarah Roxborough.
“If we were going to come across
problems it would be with them. It gave
us a much deeper understanding of the
issues that might come up.”
Some staff did not like it. “Half the
team said working from home wasn’t
“Most businesses believe smarter working means working from home. It doesn’t. It means that you can work in any space, any time, anywhere”
CASE STUDY
for them and they preferred to be in an
office environment,” says marketing
manager Clare Tibbitts. “You can’t just
decide that everybody will work from
home – some people don’t have the
facilities to do that.”
The human resources team developed
an assessment process for both the role
and employee that included assessing
home space; proposed working pattern;
impact on the company, colleagues
and customers; and equipment status.
From a 2009 base of 20%, the take-up
of flexible working in the business has
now risen to 85%.
Location dependent
Roxborough says staff have changed
their working patterns to suit location,
with many using their time working
from home for tasks that require
concentration, and collaborating more
intensively in the office. “People are
encouraged to think about what they
need to do and structure their working
week so it works better. [They need
to] look at the impact on the company,
their colleagues and systems. How
would they manage communications
with colleagues and customers?”
She adds: “We do everything on a
trial basis for three months. Then we
will make a contractual change, but it
is always in the company’s gift to take
it back if there are issues.” They have
not yet had to do this. “We have had
one person ask not to do it any more
because they found it too lonely.”
Effort has gone into developing
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42 Flexible Boss: June 2015 www.flexibleboss.com
manager skills and teaching staff how
to set goals, “which gave managers
the confidence that they remained in
control,” says Roxborough. “We have
a quarterly set of goals, milestones
and benchmarks and our bonus and
performance system is linked to it.
People didn’t take to it straight away,
but we spent time helping managers
learn how to break down goals.”
Plantronics managers are also
becoming increasingly skilled at
ensuring staff manage their ‘lifescape’.
Roxborough says there can be a
tendency for flexible workers to
overwork, given the ability to blend
work and life and the fact that the
business operates across all time
zones, so there is always someone to
collaborate with. Managers need to
know if too many outputs are being
delivered as well as too few.
Measurable results
The results are measurable and clear.
Attrition has fallen from 12% to 2%
and absenteeism is down from 12.7%
to 0.8%. Employee surveys show 95%
of staff feel they have a better work-life
balance and employee engagement is in
the 86th percentile, compared with the
industry average of 69%.
The changes have resulted in real
estate savings of more than $400,000
(£260,000), made it easier to attract
and retain talent, and untethered staff
from the Wootton Bassett site, meaning
the firm can choose from a wider pool
of potential workers. Other benefits
include employee wellbeing, savings on
travel and fuel, improved collaboration,
and a more agile and responsive
business. The result, says Roxborough,
is a culture of empowerment. “People
take much more responsibility for their
goals and development.”
The IT savings have also been
significant as the business has moved
to unified communications, says Tony
Williams, director of IT for Europe
and Africa. Those spending three days
or more in the office have desks with
two screens, while mobile workers
can work wirelessly in a variety of
spaces. Like his HR and real estate
colleagues, Williams says the process
is complicated and requires time and
work to get it right: “Having executive
sponsorship really helps to drive the
use of UC.”
The business is saving £42,500 a
year by eliminating internal calls and
using Skype for Business instead. Using
the same tool for all external audio
conferencing is saving £50,000 a year,
and getting rid of deskphones has also
saved £50,000 annually.
When it came to replacing deskphones
with ‘softphones’ – software that allows
calls to be made via the web – a phased
approach was necessary. “It’s a big
leap of faith, even at Plantronics where
people are happy using headsets,” says
Williams.
Initially, both the PC and deskphone
would ring, so workers could pick up
either. A few months later, staff started
to report that they weren’t using the
deskphone. “After a year we reached
the tipping point where there were
more people without deskphones than
with. Since then we have taken the
deskphones away, but you really have
to bear with people if they haven’t used
headsets before,” he advises.
Williams adds that it is important
to have standard meeting room
equipment so people can quickly use
audio, video and collaborative software
no matter which country, room or
office they are working from.
Managing space
Managing the use of office space needs
careful attention, confirms Coffin. For
example, staff cannot book recurring
meetings for more than 10 weeks, and
those that are booked for this long
are monitored by the IT and facilities
teams. “The first day you don’t use it,
we write a polite email to say it is now
cancelled and you can’t book recurring
meetings for a period of time,” he says.
It is one of a set of regulations that
were drawn up at the start. “For
example, if I am in a ‘concentration
space’ you are not allowed to speak to
me, wave at me or acknowledge me.
Everyone knows and follows the rules.”
Downstairs, engineers from the
company that created the first headset
used in outer space (moonwalker
Neil Armstrong would later utter his
immortal “one small step for man”
line through a Plantronics product)
are working on intricate circuitry
and experimenting with gesture
technology. But a constant process of
experimentation and improvement in
ways of working – including current
efforts to develop training for virtual
leaders – is taking place throughout the
building and beyond. For Plantronics,
innovation doesn’t stop at the lab door.
“It’s a culture of empowerment. People take much more responsibility for their goals and development”
CASE STUDY
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flexible working news, views and best practice
Are you helping to change the world of work? Let us help you reach the right audience
Flexible Boss provides independent journalism and research on flexible working in the United Kingdom and beyond. From policy to property; trans-port to technology; human resources to legal challenges, Flexible Boss is a resource for employers to come together and share best practice.
Launched in 2014, the magazine is rapidly building a community of profes-sionals across multiple industries within both private and public sector work-ing to make changes in HR, technology and workspace.
flexible working news, views and best practice
march of progressRight to request extended
news: Agile Future forum plans focus: the ‘oyster card of desk space’
Issue 1June 2014
AnalysisPitney Bowes: how an office move changed everything
OpinionEmployers should use trial periods in tackling R2R issues
ProfileBritish Gas MD of residential energy Ian Peters on the caring agenda
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fresh approachJob share: inside a Unilever marketing partnership
Technology security takes top priority as BYoD becomes standard practice
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Issue 2October 2014
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INTERACTIVE THEATRE
Workplace dramas
Unlocking employee creativity
can enhance organisational
change and improve working
life. Interactive Theatre is a way of
helping employees release inhibitions
that prevent them from expressing
their views, and encouraging them to
engage in critical thinking.
Using theatre to dramatise the issues
and situations created by poor work
practices, inadequate skills and missed
opportunities encourages employers
and employees alike to take action.
Drama reveals all the tensions and
problems that can exist in a business,
while at the same time being fun and
captivating. As a result, people are
more likely to share ideas and have an
open mind about the need for change.
At Workplace Innovation, part of
the UK Work Organisation Network, a
not-for-profit coalition that develops
and disseminates new ways of
working, our theatre solution focuses
on organisational practices and culture
rather than individuals. It does not
involve role-play, is not intimidating,
and works for any size or type of group.
Confidential discussions with
managers and staff build a picture of
the organisation and help to ensure
that the theatre event addresses the
issues that matter. Experienced actors
then present their audience of staff
with an intriguing set of relationships,
challenges and dilemmas in a fictional
workplace not too unlike their own.
Audiences are invited to challenge
the characters about their actions,
motivations and working methods,
MANY MORE EMPLOYERS NOW RECOGNISE THAT INNOVATION REQUIRES THE CLOSE CO-OPERATION OF ALL STAFF. INTERACTIVE THEATRE IS A METHOD OF COLLECTIVE PROBLEM SOLVING THAT CAN SET THE STAGE FOR EMPLOYEE-DRIVEN CHANGE AND IMPROVED PERFORMANCE, SAYS PETER TOTTERDILL
44 Flexible Boss: June 2015 www.flexibleboss.com
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and to suggest ways in which better
outcomes might be achieved. In so
doing, participants gain a unique
opportunity to reflect on their own
organisation’s practices and discover
ways improvements might be made.
The experience can address positive
opportunities for innovation as well as
long-standing problems and obstacles.
It is designed to help employees at all
levels realise they can intervene with
ideas and their voice will be heard.
One of the largest housing groups in
the UK turned to Interactive Theatre
as a way of improving performance
and customer care by developing its
200-strong management team. Orbit
Housing engaged us to deliver a series
of theatre-based seminars on effective
team leadership and staff involvement.
Actors delivered various workplace
scenarios, which were then discussed,
with the audience offering solutions.
“This kind of theatre started in order
to give a voice to frontline staff and
that’s precisely why it’s so successful,”
says Robin Reece-Crawford,
director and theatre animateur at
Workplace Innovation. “People can
see themselves, their colleagues or
a situation they have experienced,
happening right in front of them.
“Interactive Theatre offers
employees the opportunity to examine
issues within their own organisation in
a safe environment. It begins a process
of improving communications, gives
the chance for productive reflection,
and allows frontline staff to share their
practical knowledge about the business
– an often underused resource.
“This isn’t role play. We take
professional actors into organisations
to work through dilemmas, give
a voice to criticism, analyse the
situations and change them. We work
with organisations to find out what
their issues are by hearing the stories
“This isn’t role play. We take professional actors into organisations to work through dilemmas, give a voice to criticism, analyse the situations and change them”
INTERACTIVE THEATRE
of those who work there and translate
that into a full play or short scenarios.”
Jane Cousins, senior organisational
development consultant at Orbit, says
the experience has been valuable.
“We are committed to improving the
way we work by listening to our staff.
This is important to us because their
knowledge and experience is vital to
the success of the business.”
BT has used Interactive Theatre for
change management. Sharon Darwent,
head of employee engagement, says:
“During the session, actors presented
a very engaging play about a company
going through change. Between each
of the scenes, the audience could ask
the characters questions, coach them
to behave differently towards one
another, and explore what they could
do as communications professionals to
help the characters succeed. This way
of learning is hugely engaging.”
Theatre provides rich insights into
organisational life and initiates a
process of collective problem solving.
Outcomes of performances provide a
platform on which to further develop
organisational learning and plans for
collaborative action, including the
identification of negative influences on
staff motivation and workplace culture,
and their effect on performance,
recruitment and employee retention.
It can also provide a negotiated action
plan to address these issues, creating a
new and sustainable culture based in
employee-driven innovation.
Peter Totterdill is director of
Workplace Innovation
www.flexibleboss.com Flexible Boss: June 2015 45