Fleck2013 fall

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Introduction to Public Relations Prof. Jenny Donley Catalog and Serials Librarian Heterick Memorial Library Dr. Kathie Fleck, CAMS 1201

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Transcript of Fleck2013 fall

BIZ 240 and the Library

Introduction to Public Relations

Prof. Jenny DonleyCatalog and Serials LibrarianHeterick Memorial Library

Dr. Kathie Fleck, CAMS 1201

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Introduction

Welcome! Jenny Donley, [email protected] free to visit or emailLibrarians on duty:8-4:30, 6-9 Mon Thurs 8-4 [email protected]

Undergraduate Library: accessible to all

Law School Library: accessible to all

Libraries at ONU

Taggart Law Library

Heterick Memorial Library

ONU card = Library ID

Remember to always use all 11 digits!

How am I supposed to remember all of this stuff?

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Research Guides

Finding Background Information

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Research Tools: Catalogs

POLAR: Accessing physical and electronic items located at HML (Heterick Memorial Library) as well as LAW (Taggart Law Library). OhioLINK: Next step if you cant find what you want in the HML or LAW collections. ILL: Option of last resort for books and articles.

Research Tools: Periodicals and Articles

Research Tools: Databases

Tools for locating journal and newspaper articlesMost are subject-specific, but some are multi-disciplinaryMany give access to full text articlesHeterick has 240+ databases

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Research Tools: Databases

Research Tools: Databases

Helpful databases to jump start your research:BizMinerBusiness Source CompleteGMID (more international) HooversStandard & Poors NetAdvantageSearch by subject/discipline to find subject specific databases

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SEARCH

Research Tools: SEARCH

What is included in SEARCH?POLAR catalogOhioLINK catalogArticle-level searching for all EBSCO databasesArticle-level searching for a variety of other databases: JSTOR, Hoovers, AccessPharmacy, etc.Title-level searching for most other databases: IEEE, CIAO, Proquest Nursing & Allied Health

Facets: Limit your results and focus your topic

These are the three citation styles that are most frequently used at ONU:MLA (Modern Language Association)APA (American Psychological Association)CMS (Chicago Manual of Style)

Always ask your professors which citation style you should use for their particular class.

How to do research: Cite what you find using standard formats

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Bibliographic Citation Software: RefWorks

Bibliographic Citation Software: RefWorks

See RefWorks tab on the Research Guide

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Things to consider:

Not all company information is readily availableProprietary informationTrade secretsPossible to get an overview and enough information so you can prepare for a job interviewResources shown today may not be available once you leave ONU Alternative resources may be available at your place of business or through your local public library

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Things youll need to know:

Private or PublicParent or SubsidiaryUnited States or International company

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Glossary of Terms

Ticker modern letter-only ticker symbols were developed by Standard & Poor's (S&P) to bring a national standard to investingCIK -- Central Index Key, number given to an individual or company by the SECSIC --standard industrial classification system, classification of businesses and business units by type of economic activityNAICS -- North American Industry Classification System, replaces SICDUNS -- industry standard for keeping track of the world's businessesPrivate Company -- ownership is privatePublic Company -- company that has permission to offer its registered securities (stock, bonds, etc.) for sale to the general public, typically through a stock exchangeSubsidiary -- Controlled/owned by a parent company

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Tools for Company Information

Annual reportsOverviewHistoriesCompetitorsRevenues, cash flowSWOTNews and Views

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International Directory of Company Histories

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Immediate access to more than 8,500 companiesLearn the complete background andhistory of a company Research merger and acquisition activity over timeDetermine the impact of particular salesand marketing campaignsAscertain the effectiveness of executiveLeadership

HML Oversized Reference 338.7409 I61

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International Directory of Company Histories

Each 3-5 page entry is meticulously crafted with facts gathered from popular magazines, academic periodicals, books, annual reports, archives of the companies themselves and much more. Peppered with statistics, dates and names of key players, entries contain information on:Founders Expansions and strategies Labor/management actions Stock exchanges, ticker symbols and industriesPrincipal subsidiaries, divisions, operating units and competitors

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Business Source Complete

Non-journal content financial datacase studiesinvestment research reportsmarket research reports

Industry reportsCountry reportsCompany profilesSWOT analyses

Articles for latest company news, reviews of company, commentaries

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Thomson Research

Provides access to real-time and historical SEC EDGAR filings, including as-filed HTML documents, and foreign exchange filings. Includes more than 3.4 million research reports, with an average of 3,000 new reports added each business day. Provides full-text keyword searching of SEC EDGAR filings and spreadsheet-ready financials..Must know company name or ticker

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Hoovers Online

Good place to check if public or private, parent or subsidiaryCompany reportsIndustry information Market intelligence on both public and private companies Some free information available at Hoovers.com

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Standard & Poor's Net Advantage

Company information:Market snapshot Company quoteEquity indexes pageS & P stock reportEconomic calendar

Economic insightMutual funds S&P industry surveys for the US, Europe, Asia and Latin America

http://www.bus.umich.edu/kresgelibrary/downloads/instruction/standard_and_poors_netadvantage_guide.pdf

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Company News:

Lexis Nexis Academic (fee)PR Newswire Company News On-CallCNNMoney.comBusiness WireAJR NewsLink

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Other types of company information:

Stock informationValue Line Investment SurveyCompany rankingsFortuneForbes

Print Resources:D&B Directory of Service CompaniesHML Oversized Reference338.7610002573 D111 D&B million dollar directory HML Oversized Reference338.740973 D11 Foundation Directory:HML Oversized Reference061 F771 Company philanthropy

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