Fleadh Cheoil na h-Eireann Cavan,

(2010 – 2012)

Presentation to Cavan / Monaghan Leader

Conference

‘Social, Cultural and Economic Benefits of Festival and

events to the Community’

Eoin Doyle, Director of Services, Cavan County Council

Fleadh Cheoil na-Eireann

- In Context • Largest Cultural Music Festival in the world

• 294,000 visitors from across the globe over 9 days

• 10,000 competitors

• 216 events

– Music, Drama, Arts, Film, Food, Craft, Dance, Exhibitions, Lectures, Concerts

• 1408 Volunteers

• Major international and national publicity. 300 media visitors

- New York Times, Sky, BBC, UTV, RTE, Irish America

TV, radio and print - RTE Nationwide, John Creedan ‘Drive Time’,

Lyric FM

- Twitter, Facebook, 207,000 Website ‘hits’

• €35m cash injection to local economy.

• ‘Fringe’ events:- Cavan / Monaghan Leader Arts & Crafts Fair,

Peace III initiatives, Arts (63 No.)

Fleadh Cheoil na h-Eireann in context

- Who is involved?

• Comhaltas Ceoltoirí Eireann

• Cavan County Council:- Leadership

• Cavan Chamber Commerce

• Cavan / Monaghan Leader

• Gardaí, HSE, Civil Defence, IFI

• Sponsors:- Liberty Insurance, Fáilte Ireland,

Quinn Manufacturing, Eirgrid , Oxigen

Heritage Council, DOEHLG, Fóras na Gaelige,

Peace III, EPA, Arts Council

Fleadh Executive Committee

Chair Jack Keyes, County Manager

Committees

• Finance Clár

• Health & Safety Youth

• Scoil Eigse Church Services

• Events Seachtain na hEigse

• Marketing/P.R. IT

• Catering Logistics

• Camping Green / Access

• Accommodation Volunteers

• Seachtain na Gaelige Heritage

Cavan County Council:

Objectives:- Economic, Social &

Cultural Community Leadership.

“We have the confidence to know that we can deliver major initiatives of quality, on an international scale”

Jack Keyes, County Manager

Promote Traditional Arts, Culture and Heritage of County Cavan.

Demonstrate our sense of community place and tradition.

Work in a strategic partnership with Comhaltas, Fáilte Ireland, Heritage Council and Local Community.

Branding. “Let Cavan Surprise You”.

Challenges in hosting Festivals

Leadership

Community buy-in

Maximising Public Relations potential.

Domestic and International.

Finance

Health & Safety

Fleadh Legacy:-

Branding Cavan.

Branding objective

• Build on momentum of Fleadh.

• Establish Cavan as a “First choice for great visitor experience”

• Cavan to be recognised as “a district destination with a unique heritage, culture, energy and people”.

• Supporting enterprise, tourism, cultural and heritage development

“Come to Cavan – you will see an Ireland that will make

you Proud”

John Murray RTE Radio 1

“History here is just one thing after another”. Branding Workshop. Martin

Gaffney

“This is Cavan”. A statement of confidence.

Conclusion

• Fleadh experience has had major

Economic, Social and Cultural benefits for

Cavan

• ‘Fleadh’ as driver for Tourist and Cultural

initiatives

• Successful partnership between State and

Community groups.