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CONSUMERBEHAVIOUR

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Under the guidance of PayalAgarawal Ma a!

Akash Bose

(61403)(61404)

(6140 )(614 )

(614 )

(614 )

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FAMILY LIFE CYCLE

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WHAT IS FAMILY

"E#INI$ION%• Family is a mo e o less !" a#le

asso$ia%io& o' h"s#a&! a&! i'e i%ho i%ho"% $hil! e& o a ma& a&! a

oma& i%h $hil! e&• Is !e*&e! as a + o", o' % o o mo e

,eo,le (o&e o' hom is aho"sehol!e ) ela%e! #y #i %h-

ma ia+e o a!o,%io& a&! esi!i&+%o+e%he

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$&PES O# #AMI'&

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#UNC$IONS O# #AMI'& • . o/i!es E$o&omi$ Well Bei&+

• . o/i!es Emo%io&al S",,o %•

. o/i!es S"i%a#le Li'e S%yle• . o/i!es So$ial ela%io&shi,s

• . o/i!es Mo als a&! E%hi$al al"es•

. o/i!es eli+io"s al"es• . o/i!es I&%e ,e so&al Skills

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SOCIA'I(A$ION• So$iali2a%io& is %he , o$ess #y hi$h

yo"&+ ,eo,le a$ "i e skills-k&o le!+e a&! a%%i%"!es ele/a&% %o%hei '"&$%io&i&+ i& ma ke%i&+ ,la$e

• So$iali2a%io& %akes ,la$e a% % os%a+es- o&e !" i&+ $hil!hoo!- as

'amily o' o ie&%a%io&- a&! % o a'%ema ia+e as 'amily o' , o$ ea%io&

SOCIA'I(A$ION

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S CIALI5ATI M 7EL

I&8"e&$e Mo e Basi$al"es9Beha/io

• Mo al9 eli+io"s , i&$i,les• I&%e ,e so&al skills• 7 ess9+ oomi&+

s%a&!a !s• Ma&&e s a&! s,ee$h• E!"$a%io&al mo%i/a%io&• $$",a%io&al $a ee

+oals• Co&s"me #eha/io

&o ms

I&8"e&$e Mo e Basi$al"es9Beha/io

• Mo al9 eli+io"s , i&$i,les• I&%e ,e so&al skills• 7 ess9+ oomi&+

s%a&!a !s• Ma&&e s a&! s,ee$h• E!"$a%io&al mo%i/a%io&• $$",a%io&al $a ee

+oals• Co&s"me #eha/io

&o ms

I&8"e&$e Mo eE:, essi/e

A%%i%"!es9Beha/io

• S%yle• Fashio&• Fa!s• ;I&9 "%<• A$$e,%a#le $o&s"me

#eha/io

I&8"e&$e Mo eE:, essi/e

A%%i%"!es9Beha/io

• S%yle• Fashio&• Fa!s• ;I&9 "%<• A$$e,%a#le $o&s"me

#eha/io

%he FamilyMem#e s

%he FamilyMem#e s F ie&!s

F ie&!s

Yo"&+ .e so& Yo"&+ .e so&

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#AMI'& 'I#E C&C'E• T A7ITI AL• M 7E

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$RA"I$IONA' #AMI'& 'I#EC&C'E

• The % a!i%io&al 'amily li'e $y$le is a, o+ essio& o' s%a+es %h o"+h hi$h ma&y

'amilies ,ass- s%a %i&+ i%h %he

#a$helo hoo!- mo/i&+ o& %o ma ia+e- %he&%o 'amily + o %h- %o 'amily $o&% a$%io&- a&!e&!i&+ i%h %he !issol"%io& o' %he #asi$ "&i%

• The 'ollo i&+ sli!es e:,lai&s i& !e%ail %he =s%a+es a&! sho s ho %hey le&!

%hemsel/es %o ma ke% se+me&%a%io&s% a%e+ies

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Stage ) %Bachelorhood• &oung *ingle adult +!ale,fe!ale- li.ing a/art fro! /arent* and into a

li.elihood0• Inco!e* are low a* they ha.e 1u*t *tarted a career2 3nancial 4urden*

and re*/on*i4ilitie* are al*o low0• Ha.e a high le.el of di*/o*a4le inco!e0

Prioritie* and Preference* of Purcha*e%• $end to */end their !oney on hou*e rent2 4a*ic furniture and 5itchen

e6ui/!ent0• Recreation oriented and li5e to */end on /urcha*e of auto!o4ile*2

tra.el2 ad.enture */ort*2 health clu4*2 clothe* and fa*hionacce**orie*0

I!/lication* for Mar5eter*%• Mar5eter* reali7e that 4achelor* /o**e** large di*/o*a4le inco!e0• Are an attracti.e *eg!ent for */ort*2 tra.el2 entertain!ent and fun0

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Stage 8 %HONE&MOONERS

• Co!/ri*e* of a newly !arried cou/le andcontinue* till the 3r*t child i* 4orn0

• One of the */ou*e* or 4oth !ay 4e wor5ing0• $hey are 3nancially 4etter o9 0

• If 4oth are wor5ing2 inco!e i* higher0

Prioritie* and Preference* of Purcha*e%• $end to */end on creating a ho!e for

the!*el.e*2 car*2 hou*ehold a//liance*2.acation*0

I!/lication* for Mar5eter*%•

#or! an attracti.e *eg!ent for the !ar5eter

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Stage : % Parenthood• $he *tage co!/ri*e* !arried cou/le with children

and e;tend* for a4out 8year /eriod• Could 4e further 4ro5en u/ into three *tage*2 .i702

#ull Ne*t I2 #ull Ne*t II and #ull Ne*t III0• $hroughout the*e *tage*2 the *i7e and *tructure of

the fa!ily gradually change*2 *o doe* inco!e and

e;/en*e* with .arying /rioritie*0

Prioritie* and Preference* of Purcha*e%• #a!ily continue* to */end on food2 clothe* for

teenager*2 higher education0• New furniture2 electronic good* and a//liance*

and car*0• Real e*tate2 !edical e;/en*e*0

I!/lication* for Mar5eter*%•

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Stage ?% Po*t/arenthood• Occur* once children ha.e left ho!e0

• $hey lea.e ho!e 3r*t for education2 and then fore!/loy!ent0

• $hi* *tage ha* al*o 4een 4ro5en into two *tage*2 .i702 E!/tyNe*t I and E!/ty Ne*t II0

• A* one !o.e* acro** E!/ty Ne*t I and II2 the *i7e and

*tructure of the fa!ily change*0

Prioritie* and Preference* of Purcha*e%• Higher di*/o*a4le inco!e* 4ecau*e of *a.ing* and

in.e*t!ent*2 and they ha.e fewer e;/en*e*0• "ecide to */end on all that they had 4een thin5ing to */end

on0• S/end !oney on food2 tra.el and holiday*0

• Medical e;/en*e* ri*e0

I!/lication* for Mar5eter*%• Many indu*trie* /ro.ide */ecial di*count* in tra.el and *tay

a* @Senior Citi7en 4ene3t*2 for e;a! le2 hotel*2 airline* and

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Stage >% "i**olution• Occur* when one of the cou/le die*2 and

lea.e* 4ehind the other *ur.i.ing */ou*e0

Prioritie* and Preference* of Purcha*e%• $he /ri!ary e;/enditure i* on !edicine*2chec5u/* with doctor* and re*tricti.e diet0

I!/lication* for Mar5eter*%• $he *tage i* characteri*tic of a

widow,widower with lower inco!e and lea*t*ho//ing and e;/en*e*0

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MO"I#ICA$IONS IN $HE$RA"I$IONA' #'C

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Mi!!le>a+e!-!i/o $e!-

i%ho"%$hil! e&

Mi!!le>a+e!-ma ie!-

i%ho"%$hil! e&

Yo"&+-

!i/o $e!-i%ho"%$hil! e&

l!e -ma ie

!

Mi!!le>a+e!-

ma ie!-i%ho"%

!e,e&!e&% $hil! e&

Mi!!lea+e!-

ma ie!-i%h

$hil! e&

Yo"&+-ma ie!-

i%ho"%

$hil! e&

Yo"&+-

si&+le

Yo"&+-ma ie!-

i%h

$hil! e&

Yo"&+-!i/o $e!-

i%h

$hil! e&

Mi!!le>a+e!-

!i/o $e!-i%h

$hil! e&

Mi!!le>a+e!-!i/o $e!-

i%ho"%!e,e&!e&%

$hil! e&

l!e -"&ma i

e!

?s"al8o

e$y$le!

8o

T a!i%io&al Family

Flo

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NON=$RA"I$IONA' #'C S$A ES

• $he non=traditional *tage*include not only fa!ily

hou*ehold* 4ut al*o non=fa!ilyhou*ehold*0

• $he following *lide* e;/lain* indetail the non=traditional #a!ily

'ife Cycle *tage*0

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#AMI'& HOUSEHO'"S )0 CHI'"'ESS COUP'E%

• Married cou/le* in the !odern *ociety /o**i4ly elect notto ha.e children0

Prioritie* and Preference* of Purcha*e%• Mo*tly */end on creating a ho!e for the!*el.e*2 car*2

hou*ehold a//liance*2 .acation*0• Intere*ted in "onation and *ocial i**ue*0

I!/lication* for Mar5eter*%• Mar5eter* can focu* on the! largely with /ac5age*,o9er*

featuring 4oth of the! e6ually and !a5ing the! feeli!/ortant a* a !e!4er of *ociety they li.e in0

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80 COUP'ES HO MARR& 'A$ER%

• More career=oriented !en and wo!en andgreater occurrence of cou/le* li.ing together0

• 'i5ely to ha.e no children0

Prioritie* and Preference* of Purcha*e%• $end to fall for e.en !ore education 2 thu* going

a4road for their Ph"0 Or !a*ter*0• A* they were career=oriented all their life2 they

!ay tend to */end on .acation* and outing*0

I!/lication* for Mar5eter*%DDDDDDDDDDD

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:0 COUP'ES HO HAVE #IRS$ CHI'" 'A$ER%

• 'i5ely to ha.e fewer children0• 'ead a *tre** 6uality life*tyle0

Prioritie* and Preference* of Purcha*e%• S/end !o*t of their inco!e on children2 !edical

e;/en*e*2 on food2 *a.e* !oney for child *future0

I!/lication* for Mar5eter*%•

Mar5eter* !ay /ut forth idea* in.ol.ingchildren a* their /ri!e target or !oti.e andfocu*ing on their well 4eing0

• Medical in*urance*2 *afety for fa!ily0

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?0 SIN 'E PAREN$ %

+a-High di.orce rate* contri4ute to a /ortion of*ingle/arent hou*ehold*0

+4- &oung !an or wo!an who ha* one or !orechildren out of wedloc50

+c- A *ingle /er*on who ado/t* one or !ore children0

Prioritie* and Preference* of Purcha*e%• S/end* !o*t of their inco!e on the child0

• Medical e;/en*e*2 education etc0

I!/lication* for Mar5eter*%• Mar5eter* !ay /ut forth idea* in.ol.ing children a*

their /ri!e target or !oti.e and focu*ing on theirwell 4eing0

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>0 EF$EN"E" #AMI'& @

• Yo"&+ si&+le>a!"l% $hil! e& ho e%" & home %o a/oi! %he e:,e&ses o'li/i&+ alo&e

• 7i/o $e! !a"+h%e o so& e%" & #a$k %o %hei ,a e&%s9+ a&! ,a e&%s• El!e ly ,a e&%s ho mo/e i& i%h %hei $hil! e&

• e ly e!s li/i&+ i%h %hei i&>la s

. io i%ies a&! . e'e e&$es o' ." $hase@• The 'amily mos%ly %e&! %o s,e&! o& 'oo!- me!i$al e:,e&ses ise

• Family $o&%i&"es %o s,e&! o& $lo%hes 'o %ee&a+e s- hi+he e!"$a%io&• e '" &i%" e- ele$% o&i$ +oo!s a&! a,,lia&$es a&! $a s

Im,li$a%io&s 'o Ma ke%e s@• A% %his s%a+e- i&$ome #e+i&s %o i&$ ease as %he $hil! e& #e+i& %o ea &• As e:,e&ses see a ise- %he s%a+e o e s a ,o%e&%ial 'o ma ke%e s

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NON#AMI'& HOUSEHO'"S

1 ? MA IE7 C ?.LES@• Homose:"al o he%e ose:"al ela%io&shi,s

. io i%ies a&! . e'e e&$es o' ." $hase@• Te&! %o s,e&! o& $ ea%i&+ a home 'o %hemsel/es-

$a s- ho"sehol! a,,lia&$es- /a$a%io&s

Im,li$a%io&s 'o Ma ke%e s@• Ma ke%e s ha/e a +oo! $ha&$e o' !oi&+ a #"si&ess

he& o ki&+ i%h %hese

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80 "IVORCE" PERSONS+no children-%

• "i.orce contri4ute* to di**olution ofhou*ehold* 4efore children are 4orn0

Prioritie* and Preference* of Purcha*e%• Engaging in recreation acti.itie* a* a re*ult of

their *ad life0• S/end* their inco!e on the!*el.e*0

I!/lication* for Mar5eter*%• Mar5eter* do not loo5 forward to wor5ing with

the*e a* their /urcha*e i* low and Guctuating0

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:0 SIN 'E PERSONS%• Pri!arily a re*ult of delaying 3r*t

!arriage0• Men and wo!an who ne.er !arry0

• Mo*tly young0

Prioritie* and Preference* of Purcha*e%

I!/lication* for Mar5eter*%

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?0 I"O E" PERSONS%

• 'onger life e;/ectancy2 e*/ecially for wo!en2!ean* !ore o.er > *ingle /er*on hou*ehold*0

• Mo*tly elderly0

Prioritie* and Preference* of Purcha*e%• Higher di*/o*a4le inco!e* 4ecau*e of *a.ing* and

in.e*t!ent*2 and they ha.e fewer e;/en*e*0• $he /ri!ary e;/enditure i* on !edicine*2 chec5u/*

with doctor* and re*tricti.e diet0

I!/lication* for Mar5eter*%• $he *tage i* characteri*tic of a widow,widower with

lower inco!e and lea*t *ho//ing and e;/en*e*0

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