It’s hip, it’s cool, it’s going to school.

Welcome to Flava.

Contents:Mission StatementDevelopment Process Our ProductsOur StoresWebsite DesignAdvertisingMerchandise

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Promotional Plans:

Mission Statement:Flava is a soda beverage company that aims to foster a healthy body for the next generation. We have

noticed that childhood obesity has been linked to diabetes, high blood pressure, depression, anxiety, and poor academic performance. Although teachers have employed health and fitness habits in students through nutritional education, gym activities, and even purposeful play at recess, it still lacks the basic desire needed to bring these initiatives to life. Here at Flava, we focus on creating a sugarless soft drink that is healthy for children to drink and bring to school.

We have incorporated interactive ways to create a connection with kids. We want to establish a familiarity with our brand so that Flava will continue on to other generations. With some fun and creativity, we aim to stimulate curiosity and interest to bring attention to our goal—promoting healthy development of the body.

Flava plans to promote itself by several methods. One of our methods is to do an advertising campaign that promotes Flava through out major cities. Flava’s advertising will be seen from billboards to magazines and our advertising will bring awareness about our company and products. We wish to draw as much attention on ourselves to increase the recognition of our goal.

Although we are a fresh, new soda manufacturing company, we wish to brand ourselves so that customers will remember our company. To do this, Flava plans to hand out 10,000 shopping bags to stores that will be selling Flava products. Doing so will leave a memory with our customers and create a connection in which they will remember our products and the benefits.

Flava also wishes to create a relationship with our customers. We plan to incorporate a code redeemable system where consumers can find a code under our bottle caps. With this code, you are eligible to redeem a card online in which Flava will actually send you a physical version of the card which allows you to enter a trading card game with other Flava consumers.

With these plans, Flava aims to promote awareness of our goal and to brand ourselves as much as possible to leave an impact on consumers.

Development Process:Logo DesignStationary

Product Labels

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Logo

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Logo Design

Color Palette:

Pantone 7687 C

Pantone 485 C

Pantone 165 C

Pantone 107 C

Pantone 7482 C

Pantone 7662 C

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Product Labels

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Our Products:

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Our Products

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Our Products

Flava’s Products feature a six pack of mini cans (left page, top image) that come in assorted fl avors or in a single fl avor. We also off er an eight pack of bottles (left page, bottom image) that also come in assorted fl avors or a single fl avor. Our latest product is a four pack of large cans (right page, bottom left image) for fl avor lovers. This pack comes in a single fl avor and does not currently off er assorted fl avors in a pack. We also have shopping bags that will be given in out during our promotion period (right page, right image).

Our Stores:StorefrontVehicle Design

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Vehicle Design

Website Design:

Advertising:

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Merchandise:

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It s hip, it’s cool, it’s going to school.