text

text

text

Small print + information about the charity.

Charity Logo + Tagline

Large Image

Large Image

I have been considering a number of different fonts for this mostly serif fonts however I do have a couple of considerations that are sans-serif. I feel that the fonts that I am considering are age appropriate for my audience and are eye catching which will hopefully grab peoples attention.

After looking over the research of SASH that I did it appears that they primarily stick to a sans-serif font which actually makes me lean slightly more towards that however I might experiment with some slightly unorthodox fonts.

FONTS

IMAGESThere are a number of images that I could use to portray the message that I am trying to get across. One of which would be a dark street lit up by street lights. Underneath one of the street lights would be a youth toughly aged between 16 – 24 this is to stick to the target audience. This image would be a more harsh image that would portray the reality of youth homelessness.

Another possibility for an image which perhaps has less of a negative portrayal towards would be of a youth sat at a dinner table with two adults, all of them are smiling and are preparing to eat a meal. This would be a portrayal of the happiness that can be bought to a homeless youth through the charity SASH. It shows that a person who would have otherwise been on the street has a place to go.

I will also try and include a statistic based around youth homelessness or statistics about how many people the charity has helped

FontsFor my second idea I decided to try and do something a little different. For this reason I will be trying to experiment with more unique fonts, possibly using two different fonts for the main body text and the sub text. This will however be trial and error and if the fonts do not look correct I will settle for a more regular style of font.

My favourite of the above fonts would be the suplexmentary comic due to its relatively simplistic design which still has a quirk to it. I feel that this font will have the best chance of fitting in nicely with the style of poster that I have designed.

ImagesThe images that I would use for this particular design would be a kind of before and after effect. I would attempt to use my own photography in order to capture an image of a person who is alone outside, who looks cold and scared for the bottom image. The top image would then show the same person in a welcoming home having a hot meal sat with adults.

The general layout of my template may have to be moved around and the circles of text may have to be altered and placed somewhere different or the second large image would be removed in order to allow more space for text. In the text boxes however I will fill the largest box with a short story about the person involved and how SASH helped that person into a temporary home to ensure he was safe.

The other two text boxes would contain small snippets of information or fact based around the charity and the people that they help.

Colour schemeThe colour scheme that I plan to use for this first set of posters would be something primarily based around lighter shades of green with some possible hints of blue. I have chosen these colours for a number of reason. The first reason is that is the colour that the charity SASH currently use and appear to have primarily positive response to their current work.

The other reason that I will be using greens is due to its symbolic meaning. Green promotes the meaning of support, harmony and growth. Three things that I feel all homeless charities will want to show with their work.

LayoutThe layout of this design in particular is a very basic one. Using a large image as the main focal point of the poster with the charity logo being featured in the corner. Information about becoming a volunteer in the bottom corner. The title and tagline of SASH being featured at the top of the page to make clear who the poster is based around.

The fact or statistic idea may be swapped out for some other piece of relevant information depending on how well the design of it goes. I feel that this product is definitely the safer option out of the design ideas that I have had but some times the more simplistic idea comes out looking the best.