Homelessness Flat Plans

Daniel Edwards

Warm bed poster

Large picture

Title text

Title text

Copy

Small picture

SASH logo

SASH website1

2

3

4

5

6

7

1 - Title text in Liberation Serif font to add seriousness

2 - Title text in Liberation Serif font but in italics, to denote inside thought process.

3 - Copy with information about homelessness in UK with statistics and facts. Some more information about volunteering.

4 - Small picture of someone homeless on streets. There solely to work alongside copy in making the reader feel guilty for the positions others have found themselves in.

5 - Large picture of someone in bed, to make reader consider the nightly comfort that they take for granted.

6 - SASH logo to advertise company.

7 - SASH web address to advertise website, which may possibly lead to new volunteers.

Possible images for 4 and 5

4

5

Possible colour schemes

Green would be much closer to the colours SASH use on their own posters and leaflets. It also has positive connotations such as good health and renewable energy.

Red is a colour I intended to stay away from, but I believe these particular tones elicit thoughts of warmth and comfort, rather than danger, so tie in more with the images used on the poster.

Fonts

Liberation Serif, my first choice:

Day Roman, an alternative:

I am wanting a font that appears more mature because of the seriousness of the topic, but don’t want to appear pretentious because potential volunteers may doubt SASH’s intentions.

SASH sticker

SASH contact details

SASH web address

Main image

First title

Second title

Lighter green

Green

White

Telephone number, post code, office address

SASH in capitals and a standout font

Image of girl/boy looking happy

Either ‘Help against homelessness’ or ‘Help us fight homeless’ in capitals and same font as SASH

Enables readers to visit SASH’s website

HELP SASH FIGHT HOMELESS Helvetica bold

Main image

The main image needs to include someone smiling, as they are supposed to be taking on the role of someone who has found a home because of SASH’s volunteers. The image cannot be too much of a close-up because the reader needs to be able to get some more perspective on them. While the person in the image does not need to be female, I am looking to one of SASH’s case studies on a girl called Amy for inspiration, and these images match best.

1 2 3

Font

HELP US FIGHT HOMELESSNESS Helvetica bold

HELP US FIGHT HOMELESSNESSGill Sans MT bold

Because of the feeling of positivity I am trying to elicit from the sticker, I need the fontto have a kind, friendly feel to it also. The font has to be bold enough to gain attentionand for it’s words to carry weight, but it cannot come across aggressive.

Helvetica works perfectly because whilst still maintaining boldness its ability to draw the reader in, it does not appear aggressive in the slightest. It is also very easy on the eye, and this is due to it’s main attribute – the fact that it is so widely used. Because you see it anywhere and everywhere, the reader is already used to it. It does not take any time for the readers eyes to adjust because they have been slowly adjusting to it all their life.

Gill Sans MT works, and would be a good for the sticker, but not to the level of Helvetica. There are some issues with the size of certain letters – U and O, and it also appears slightly stretched out and is not as easy on the eye as Helvetica.

Another asset for Helvetica is the amount of options available within the font.

Helvetica LightHelvetica UltraLightHelvetica MediumHelvetica Condensed Bold

Because of all these options, I will be able to use certain settings for different areas of the sticker. Light for the web address, UltraLight for the post code, and Bold for the title.

Alone poster