Flat Design for FredDev
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Transcript of Flat Design for FredDev
What is flat design?
flat design
why now?
the design aesthetic of using minimal elements while having a calculated, clean and crisp look that better displays content.
design is ever changing especially with technology. with new UI/UX interfaces for mobile, flat design is easier to load on mobile devices.
characteristics
MinimalismKeeping the information and
aesthetic to a point where the design just inolves simple shapes, color
and typography. This gives devices more room for better displays.
TypographyUsing clean, sans-serif typography, emphasizes the simplisitic look of
‘flat design.’ It helps legibility of the content in comparison to
Skeuomorphism
ShapesUsing shapes with no “real world’ feel to it keeps the “flat” aesthetic. Having no shading or textures is a key part
of flat design.
type.
influences
Swiss DesignIn Swiss design there are
several simliarities it has that were appropriated including typographic grids, simplicity, and clean geometric shapes
WindowsWith the Zune design of simple
shapes and large clean sans-serif typography. With the WIndows 8
design, the “flat design” movement had new life.
LayerVaultAllan Grinshtein, the CEO of
LayerVault, was the designer who coined the term “flat design.” His company and design aesthetic
started the movement.
influences
color palette
typographyHelvetica Neue LightHelvetica Neue Ultra Light
Open Sans Light
Proxima Nova BoldProxima Nova Light
skeuomorphism
why now?
the design asthetic of bringing real world qualities into digital technology. i.e. textures such as wood, fabric, and other real world looks.
the movement of art is mimicking design. visual design is constantly evolving as did fine art with realism to minimalism.
examples
comparison
iOS 6 iOS 7
good or bad design?Increased legibilityless clutter more space for new datanew forms of links/buttonscontent driven
quick solutionmeans to an endloss of realitynew trend
examples of flat design
the ecology center
triplagent
foundation.zurb
open discussion& questions