Flash ethnograph(ish) - ALAMW16
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Transcript of Flash ethnograph(ish) - ALAMW16
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What Qualitative
Research Can Do
● Confirm & disprove assumptions
● Insight into other behaviors
● Empathy
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COGNITIVEMAPPING
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Prompt: Have 6 minutes? Draw me a map of the library.
Supplies● 3 colored pens - switch colors
every 2 minutes● Paper
Sample● 5 is fine● If you have time, repeat until you
start to hear patterns
Questions it can answer:● What’s bringing users in?● How are they interacting
with resources? ● What aren’t they using - and
why?
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TOUCHSTONE TOURS
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Prompt: Have a few minutes? Show me your favorite spot in the library.
Supplies● Notebook (for you)● Phone or camera for pictures
Sample● 5 is fine● If you have time, repeat until you
start to hear patterns
Questions it can answer:● What’s working?● What aren’t they using - and
why?● What are users proud of?
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PHOTO DIARIES
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Prompt: What did you bring to the library today? Take a picture!
Supplies● Notebook (for you)● Phone or camera for pictures
Sample● 5 is fine● If you have time, repeat until you
start to hear patterns
Questions it can answer:● What’s bringing users in?● How does the library fit into
daily life?● How do users find out about
library resources?
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LOVE LETTER
"Geek Valentine: You R2 Cool!" by Betsy Weber is licensed under CC BY/
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PROMPT● Think of an aspect of the library
that you love - or are having second thoughts about.
● Imagine it’s a person. ● Spend 10 minutes writing a love
letter - or breakup letter! - to that person.
● Send us a video of you reading it!
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The #trenchUX version
1.Think of an experience you’ve had at a conference. ANY conference.
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The #trenchUX version
2. Imagine it’s a person.
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The #trenchUX version
3. Spend 2 minutes composing a love - or breakup! - tweet (140 characters).
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The #trenchUX version
4. Read it out loud or tweet it! (@deirdre_lyon, #trenchUX)
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The #trenchUX version
What do you think you could learn from a method like this?
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Who thinks they could do qualitative research?
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"Bambi vs. Godzilla (211/365)" by JD Hancock is licensed under CC BY
BE NOT AFRAID