Creative Regions. The making of.

The case of how Flanders District of Creativity wants to turn Flanders into a creative, innovative region

Our ambition (and everybody else’s in the west)

Pro

speri

ty p

er

capit

a

Strength=Smart Competition

Innovation-driven economy

Efficiency-driven economy

Strength=Efficiency

China & India

Factor-driven economy

Strength= Low cost

FinlandFlanders

Strength=Creativity

Innovation-driven economy

Efficiency-driven economy

Strength=Efficiency

China & India

Factor-driven economy

Strength= Low cost

FinlandFlanders

WHY

HOWWHAT

4

Why bother?

Let’s take just three reasons

1,110,576,674

1,314,202,153

= 36% of world population

Reason 1 - Asia

World population in 2020

56%5%

Asia Western Europe

Reason 2 – Faster & faster

U.S. Families Have More TVs Than People

Treshold Crossed Within Past Three Years

Reason 3 - Abundance

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Is this how your company is going to make a diiference in a world of abundance?

Or this way?

WHY

HOW

WHAT

Creativity + entrepreneurship = innovation

TechnologyScience

EconomyPolicy

New strategy • New organisation • New process New marketing • New product • New service

New market • New business model • New management • New societal solutions • New education

CultureArt

Innovation in processes

They didn’t invent anything

Innovation in markets

First Halal hamburger chain. #1 Fastfood in North-Africa.

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Innovation in markets

Cabs for and by ladies only. Niche targeting can be very smart…

Innovation in services

Emergence of new sector. Getting rid of your junk. Value in 2006 in US alone: $ 17 billion

Innovation through design & experience

This is a radiator factory

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This is a radiator

WHY

HOW WHAT

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Make entrepreneurial Flanders more creative

Make creative Flandersmore entrepreneurial

Creating a creative DNA within Flanders

A creative region – approach on different levels

Individual

Organisation

Policy

THINK CREATIVE

ALLOW & SUPPORT

CREATIVITY

SET THE FRAMEWORK

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Translated into target groups for Flanders DC

Policy makers They need to have a finger on the pulse with regards to entrepreneurial creativity and how policy can help.

General PublicOur society needs to be a ‘creative community’ in all its aspects: work, education, everyday life.

CompaniesThey need to consider entrepreneurial creativity as an obvious and natural necessity to remain competitive.

EducationCreativity needs to be enhanced at the schools, universities,… Our children should be stimulated to produce knowledge and ideas and not only to reproduce them.

What do we do for each level?

Individual

Organisation

Policy

THINK CREATIVE

ALLOW & SUPPORT

CREATIVITY

SET THE FRAMEWORK

Creating awarenessPrime time TV show for people with business ideasApprox. 900.000 viewers per week (almost 20% of all Flanders)

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50 entrepreneurs go to schools to tell their individual story of starting with a creative idea and doing something with it

Campaign – We need you(r creativity)

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Free web training in creative thinking

A creative region

Organisation

Policy

ALLOW & SUPPORT

CREATIVITY

SET THE FRAMEWORK

Individual

THINK CREATIVE

Innovative companies don’t necesessarily throw money into R&D.

They cultivate a new style of corporate behavior that’s comfortable with new ideas, change, risk and even failure.

(Hughes)

30Inspiration for new ideas on www.flandersdc.be...

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… and events like the Creativity World Forum

32On line, free training & games on how to manage creativity

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(HR)-Tools to make

creativity a competence

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GPS-method

• Simple idea generation method

• DYI – Kit, free of charge

• Trained facilitators

www.gpsvoorondernemingen.be

A creative region

Policy

SET THE FRAMEWORK

Organisation

Individual

THINK CREATIVE

ALLOW & SUPPORT

CREATIVITY

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Oklahoma

Québec

Scotland Flande

rs

Shanghai

Qingdao

Catalunya

Rhône-Alpes

Lombardia

Baden-Württemberg

Nord-Pas de Calais

Karnataka

Tampere

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International missions

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Our knowledge centre

Pascal Coolspascal.cools@flandersdc.be