Flair PUMPS A cooperation between Flair

& Torfs

Flair pumps available at TorfsFlair pumps available at Torfs

What’s the deal?

1 coupon in Flair = 1 pair of pumps at

Torfs 1 coupon in Flair = 1 pair of pumps at

Torfs

10 different summer colors10 different summer colors

€15 (normal price €49,25)€15 (normal price €49,25)

Different media channels were chosenDifferent media channels were chosen

Spread the word

Conversations with their readers

through Flair.be and FacebookConversations with their readers

through Flair.be and Facebook

Radio, magazine, Facebook, POSRadio, magazine, Facebook, POS

Spread the word

The success was greater than expected!The success was greater than expected!

Shoes always work!

The average reader bought 3 pairs of

Flair pumps The average reader bought 3 pairs of

Flair pumps

More than 15 000 pairs ordered

onlineMore than 15 000 pairs ordered

online

More than 30 000 pumps sold in less

than 1 weekMore than 30 000 pumps sold in less

than 1 week

And the word got around quickly

People posting pictures of their

new pumps

To be continued...

Contact us

Medialogue - n.v. Sanoma Magazines BelgiumTelecomlaan 5-7

1831 Diegemtel.: +32 2 776 27 62fax: +32 2 776 27 92