Flair: May is the Body Month
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‘Body’ editions in May with extra editorial content on fitness, food, beauty, relooking advices and feel good tips
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Flair in Belgium: Extra editorial content on body advices (fashion, beauty, fitness) as from week 18 (Tuesday May 3rd). Both in DU & FR.
Transcript of Flair: May is the Body Month
‘Body’ editions in May
with extra editorial content on fitness, food, beauty, relooking advices and feel
good tips
Beauty products are essential
Essential & Nice
Make-up is essential to me to feel goodin%
women Flair female reader0
10
20
30
40
50
60
70
53.8
59.1
42.1
38agreedisagree
Source: CIM-PMPA 2009-2010, National, women
I love trying new beauty & make-up products in%
women Flair female reader0
10
20
30
40
50
60
70
34
41.9
61.3
54.7
agreedisagree
Source: CIM-PMPA 2009-2010, National, women
Look is very important
A serious matter
I take care of my appearance in order to make a good impression in%
women Flair female reader0
10
20
30
40
50
60
70
80
90
70.9
76.4
21.618.4
agreedisagree
Source: CIM-PMPA 2009-2010, National, women
I like matching accessories with my fashion style in%
women Flair female reader0
10
20
30
40
50
60
70
58.8
63
3935.9
agreedisagree
Source: CIM-PMPA 2009-2010, National, women
Sporty type
Yes, she is!
Practice sports? in%
women Flair female reader0
10
20
30
40
50
60
43
51
57
49
yesno
Source: CIM-PMPA 2009-2010, National, women
May is the ‘Body Month’
Extra editorial content on body advices (fashion, beauty, fitness) as from week 18 (Tuesday May 3rd) in Flair tone-of-voice. Both in DU & FR.
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