Flagstaff Ranch

PropetyOverview

Advantages & Amenities

Luxury Northern Arizona master planned golf community situated on 454 acres of beautiful Ponderosa pines and Gambal oaks.

Located close to major tourist destinations of Grand Canyon, Sedona, and Oak Creek Canyon, with high visitor levels year round.

Quiet and private, accessed via a gated entry.

25,000 square foot Community Center.

Clubhouse and private golf memberships.

Located 10 minutes west of downtown Flagstaff and Northern Arizona University.

Four season climate vacation community.

Short drive time from the Phoenix metropolitan market.

Currently restructuring out of bankruptcy, privately funded by Robert Semple.

BuyerDemographics

Who’s Buying?

Second home/vacation buyers from:

Scottsdale Paradise Valley Phoenix

Carefree Cave Creek AnthemDesert Highlands DC Ranch GrayhawkSonoran Hills McDowell Mountain Fountain Hills

North East Mesa Arcadia

Possibly a second home market for baby boomers:

Las Vegas Los Angeles East CoastMidwest Bay Area

And Why?

Buyers are looking for “deals” on distressed properties and are currently on the fence.

Financing will be problematic for second homes but cash and private money sources will be available.

Investors will be interested in land holdings and severely distressed bank owned and short sale opportunities.

Some buyers may come from “buy and bail” scenarios in the Forrest Highlands and Pine Canyon markets.

“I’m not really a buyer but I might in this market.”

“I could be a buyer at the right price.”

Market Analysis

Pine Canyon

Forest Highlands

Ponderosa Trails

Miscellaneous custom re-sales within community

Prescott Lakes

Quailwood Meadows

Payson/Show Low/Pinetop, Mogollon Rim Golf communities

MarketAnalysis

Market & Comps

Comp 1

Comp 2

Comp 3

Marketing&Sales

Marketing & Sales

A survey of home buyers who recently moved were asked, “Do you think the internet is becoming more important than print advertising to market a home?”

Their reply:

Yes - 94.3%No - 4.7%

Realtor.com offers ten “Preferred Agent” banners in the Flagstaff/Coconino County market that are rotated evenly after every property search/click and property view/click.

In April 2008, there were over 22,480 property searches in the Flagstaff/Coconino County local market and over 2,019,010 property views.

Marketing & Sales

Adelman Realty Group has secured two of the ten available slots (20%) for online display advertisements to capture 4400 searches and 400,000(+) views.

All properties will be listed on:

Arizona Multiple Listing Service (ARMLS)

Realtor.com

azcentral.com

AOL real estate pages

various other on-line sites, e.g. Facebook, Twitter, etc.

We will employ best practices for SEO (search engine optimization, or adwords), as search engine marketing will increase market awareness and absorption in this market

Marketing & Sales

In addition to robust internet marketing campaign, ARG will:

Conduct open houses within the community

Employ creative marketing promotions in conjunction with other Arizona golf communities

Foster good faith within the existing community

Source and create reasonably priced print advertisement/media buys

Effectively drive traffic to Flagstaff Ranch

Other traditional marketing tactics will include:

Direct mailFliersPostcards

A key component of the plan includes event management; including the grand re-opening, events at geographically strategic clubs to promote interest, and other promotions within the community and from target draw areas.

ARGProfile

Company Overview

Principal / Broker

Associates & Affiliates

ARG is…

ARG’s mission is to offer Personal Brokerage Support - as no other can.

Full service and fully qualified, the brokerage will not subordinate

clients to inexperienced agents.

With ARG, Flagstaff Ranch will benefit from the most competent,

confident and professional sales team directed by a hands-on broker.

Company Profile

James Adelman -

Licensed Real Estate Broker/entity with the Arizona Department of Real Estate.

Over 16 years of experience managing, marketing, and selling real estate in Arizona.

A proven record of success and commitment to customer satisfaction in highly

competitive markets.

Reputation for excellence and ethics.

$125,000,000 in personal career sales, closed over 3,000 homes.

Currently working with Thompson/Conant PLC/ Mortgage Mediation Group in Phoenix,

focusing on high-end distressed property sales and bank workouts.

Principal / Broker

Professional History

2006-2008 Richmond American Homes, Phoenix, ArizonaVice President of Sales/ Division Sales Manager

2004-2005Empire Residential Sales, Prescott Valley, ArizonaSales Manager/Associate Broker

2002-2004Maracay Homes, Scottsdale, ArizonaSales Associate

1999-2002Toll Brothers Inc., Scottsdale, ArizonaSales Manager

1998-1999 Maracay Homes, Scottsdale, ArizonaSales Associate

1993-1998 Hancock Homes/Beazer, Homes Tempe, ArizonaSales Associate

Major Projects:

Arboleda by Geoffrey Edmunds/Toll Brothers

Mahogany by Hancock Communities

Pointe Mountainside Golf Community by Beazer Homes

Sonoran Hills Masterplan by Maracay Homes

Power Ranch

Johnson Ranch

No complaints in +16 years of service (and Mom still loves me, too).

Career Highlights

Implemented sales and marketing campaign for 1000 site Master Plan Community.

"Sales person of the Month" awards, year on year.

Customer Service Scores exceeded company average (+95%)

Average net sales volume exceeded $12,500,000 per year.

Supervised 160-acre Semi-Custom Master Plan Community.

Top Ten Sales Associate in 2000 HBACA Phoenix MAME Awards.

Top Ten Sales Associate in 1998 HBACA Phoenix MAME Awards.

Top 2% sales agent in highly competitive sales environment.

Exceeded company averages in customer service scores and sales volume.

Stats & Numbers

Achievements / Awards

2007 Richmond American Homes National Sales Manager of the Year

2007 National “Most Improved” Customer Service Scores

2007 Best Division Mortgage Capture” (Internal capture rate of 87.7%)

2006 Recruited, hired and trained HBACA "Rookie of the Year”

2006 Best Division Mortgage Capture” (Internal capture rate of 86.5%)

2006 1st Place-National Sales Manager Spec Sales Contest (Q3)

2006 Above and Beyond” Award – Richmond American Homes

2001 Lifetime Achievement Award – HBACA MAME Awards

2000 Top Ten Career Sales Associate - HBACA MAME Awards

1998 Top Ten Career Sales Associate - HBACA MAME Awards

Over $125,000,000 in Net Sales

Arizona Real Estate License

Arizona Real Estate Brokers License

Arizona School of Real Estate

Hyland Bay School

Interlochen Arts Academy, Interlochen MI

Education / Licenses

EIO Agency - Eileen O’Brien - An award-winning, full service marcoms agency specializing in development and real estate, providing advertising, marketing, public/media relations, event planning and promotions, film/video production, design and communications services.

Chase Home Lending - Connie Cramer (+20 years as Senior Loan Officer) - Land financing, construction loans, final take-out loans, lines of credit.

Wells Fargo Home Mortgage - Kevin Sacco , Manager of Phoenix Builder Services.

A & A Funding Corp - Hugh Anderson - Private money lending. Grand Canyon Title - Kas Baird - Market updates, closed reports and title services. Olsson Associates - Jeff Chaves - Environmental consulting. Thompson/Conant PLC - Real Estate Attorneys. Berens, Kozub, Lord & Kloberdanz - Real Estate Attorneys. CFO Advisors - Chris Casalena - Financial Management Consulting. Southwest Real Estate Auctioneers -Glenn Munson (Designated Broker/President)

Associates / Affiliates

NextSteps

Priorities / First Focus

Reassess all properties/offerings

Complete full competitive analysis and re-pricing exercise

Establish ARG base in Flagstaff

Re-connect property with immediate market

Plan and stage initial marketing event

Cross-sell to other geographically targeted markets

Recruit staff. All ARG agents will possess:

- strong local ties

- knowledge of the community

- familiarity with FR amenities and value proposition

ARG will ensure Flagstaff Ranch is properly marketed as not only a unique destination

golf living resort, but also as an affordable and prudent investment for the long term.

First Focus / Implementation

ARG will immediately begin implementing initial marketing efforts whilst a comprehensive plan and budget are prepared.

ARG will establish the strategic sales pro-forma based on seller expectations of gross profit, absorption and carrying costs.

Comprehensive and detailed sales forecasts will be provided after data collection and analysis.

ARG will open sales prior to Memorial Day with e-blasts to all local agencies, Phoenix submarkets, golf courses, restaurants, movie theaters, etc.

A ”dusty shoe review” will be held prior to the opening with special incentives (up to opening weekend), to create a sense of urgency and initiate the "buzz."

LastWord

I have watched the community of Flagstaff Ranch develop and grow since inception

and know it well, perhaps better than most of my counterparts in the industry.

ARG keeps in touch with other owners and brokers who operate similar projects (i.e.

Pine Canyon), and is familiar with both the constraints and opportunities of the local

market, and the competition.

ARG brings "big city" savvy, marketing, and connections in the buyer demographics

(PV, Scottsdale, Phoenix) which others can neither offer nor access.

ARG has marketed “out-of-market” in prior business dealings, successfully bringing

buyers outside the usual geographic targets to contract and completion.

Why ARG?

The success of Flagstaff Ranch will be dependent on successful teamwork - and you

are an integral part of the team.

ARG believes in the power of strategic partnership, and our intent is to establish a powerful and lucrative brokerage in the Flagstaff market in order to meet our collective aims.

Attaining our goals will also provide socio-economic benefits to the wider community. We'll consider it a resounding success, knowing we're able to give something back, thereby contributing to the greater good.

Why ARG?

With our commitment to excellence combined with our finely honed strategic and creative approach, ARG will ensure that Flagstaff Ranch meets and exceeds its business objectives and once again secures its prominence in the Flagstaff market. We understand that results are the only thing that matters.

Simply put, we get it done.

In Summary

when shall we begin?thankyou

For the

Anderson Residence34 Wilson Terrace

Stamford, CT

ONLINE MARKETING PLAN

• Reach the widest audience of potential buyers

• Produce activity to attract the best buyer willing to meet a your terms, price and desired closing date

• Monitor traffic that results from our online marketing plan

• Study the results and adjust accordingly and get your a home

SOLD

ONLINE MARKETING PLAN OBJECTIVES

A survey of home buyers who recently moved asked: “Do you think the internet is becoming more important than print advertising to market a home?”

YOUR HOME’S PRESENCE ON THE INTERNETIS NOW MORE IMPORTANT

YES – 94.3%NO – 4.7%Source: Conducted by DME, Inc. for REALTOR.com® Findings, April 2008

32% OF BUYERS FOUND A HOME VIA THE INTERNET - UP FROM 8% IN 2001

Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2008

0

10

20

30

40

1997 1999 2001 2003 2004 2005 2006 2007 2008

Signs Print ads Internet buyers are now here

2002: Internetsurpassed print ads

2004: More buyers found their home on internet than from signs

2008

NAR 2008 PROFILE OF HOME BUYERS & SELLERSFACTS ON WHAT IS WORKING AND WHAT IS NOT

Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2008

TOTAL MONTHLY MINUTES SPENT ONLINE(NATIONWIDE COMPARISON, in millions of minutes)

Your home will be on

REALTOR.com® - where

more consumers spend more

time Source: comScore Media Metrix January-October 2008

BUYERS SEARCH OUR LOCAL WEB SITE

BUYERS WHO ARE JUST ON

REALTOR.COM®

BUYERS WHO SEARCH OUR LOCAL SITE AND

REALTOR.COM®PRINT ADS

REACHING THE WIDEST AUDIENCE

For illustrative purposes. Varies by broker and region.

The more buyers we can interest, the better chance we have of finding one who will meet your price, terms and desired closing date.

Your home appears on REALTOR.com®

The #1 National Real Estate website.*

INCLUDES:

• Multiple ways to search (map, gallery, price)• Multiple photos

• Neighborhood & school information

CAPTURING BUYERS ON REALTOR.COM®

*Source: comScore Media Metrix January-October 2008

Because REALTOR.com® has millions of listings…

I will make yours stand out


SHOWCASE LISTINGS

I have upgraded your listing on REALTOR.com® to be more prominent using REALTOR.com® Showcase Listing Enhancements.


• Your home will be more visible to buyers• I receive customer leads directly so I can personally

respond to buyers• There are additional enhancements I can add to your listing

to show off the best features

SHOWCASE LISTING ENHANCEMENTSMARKETING SYSTEMSM

What SHOWCASE LISTINGENHANCEMENTS do to help sell your property.

• More exposure for your property• Up to 25 jumbo photos • Listing video tours• Promote open houses


FEATURED HOMES™

I have reserved the most visibleposition for your home in the REALTOR.com® Featured Homes™ Marketing SystemSM – available on an exclusive basis to very few REALTORS® in each market.


FEATURED HOMES™ MARKETING SYSTEMSM

FEATURED HOMES™

Your home will be selected for rotation in one of these exclusive positions – the most prominent location for your home on the #1 real estate website.*

*Source: comScore Media Metrix January-October 2008

• I know that the best way to sell your home is to attract as many buyers as possible, so that you have a better chance of finding the one who can offer you the best price, terms and closing date

• My advertising position on REALTOR.com® is working 24 hours, 7 days a week bringing buyers to me

FEATURED AGENT™ MARKETING SYSTEMSM


MY COMMITMENT TO YOU

• I am accountable

• I will follow-up with

traffic

reports• You will see the

results

• We will work together

to meet

your goal to sell your home at the best price and terms

Flagstaff Ranch

Real Estate

Transcript of Flagstaff Ranch