Fixing business models by design - By Valentijn Destoop
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Transcript of Fixing business models by design - By Valentijn Destoop
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✭ Fixing ✭ business models
by design
Visitwonderland.org
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Over the last 50 years, the average lifespan of
companies shrunk from 60 to 18 years.
70
20251960
S&P 500 - Insight - Standard&Poor’s
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Innovations drives business. Turning ideas into profits.
Naked Cowboy NY
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And design drives innovation on a strategic and competitive level.
Apple prototype in the 80s in a book entitled
“Design Forward”
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Insights Concepts Proto- types
Fit
Validated learning
Human centred design
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Succes as a new product
launch
sweet spot!startup design
commercialisation
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Product/market fit? You know it when you have it.
The queue for the London opening of the movie “Star Wars”. 1977
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Dave McClure - 500 Startups
Ideas
Bootstrap Startups
Accelerator Startups
Seed-Stage Startups
Series A/B Startups
Later-stage companies
Mature company IPOs
100.000
1.000
300
100
30
10
1-3
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The goal is to create and test the smallest piece of a business to see if there’s a market for it. Minimum viable product (MVP)
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Eric Reis
Alex Osterwalder
Steve Blank
“All three, at their hearts, are user-centered designers. They just happen to design business.”
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The business designer Designing business models
Market research Financial modelling
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_startup wishlist
Visual design & UX Functional prototypes Continuous deploy & testing Scalable marketing & sales Pitching & Fundraising Customer service & support
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Core
SurfaceInteraction
Visual
Product
Process
Google Ventures
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A Golden Age of Design*
*Again
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Design ROI Measurable Design
New insights
Design Value System
Managing designin global brands
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International Design Business Management
Strategic Design and Management
Design & Innovation
Innovation School
New design programs emerging
New design programs - Vanessa Wong
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Tim Brown - IDEO
New roles
Design researcher
Designerfounder
Designer coder
Social innovator
Business designer
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The Rapidly Disappearing Business of Design
on track to grow their design team to 1000 people, making them… the largest design firm in the world.
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Design for Growth & Prosperity
New
European Design Innovation initiatives
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it wasn’t just Airbnb’s business model that posed a concern. Potential investors didn’t know what to make of a company with two designers. “they thought we just made things pretty.”
But
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STOP EXPLAINING, START CREATING
™
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Wonderland
“We're building a sustainable network of innovators to give life to meaningful ideas and purposeful organisations.”
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VisitWonderland.org
Thanks for sharing!
Your story? Valentijn Destoop, twitter: @quidante, [email protected]
@WLDdesign