Fix Price presentation ENG
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We are retailer for the whole family with a wide range of products for home! And every- thing for one low price – 37 rubles! One price for everything! Welcome! Kitchen Tableware Toys Games Activities School Office Supplies Cleaning Storage Hardware Party Supplies Health Personal Care Closing Tools Seasonal Decoration
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Fix Price presentation ENG
Transcript of Fix Price presentation ENG
We are retailer for the whole family with a wide range of products for home! And every-
thing for one low price – 37 rubles!
One price for everything!
Welcome!
Kitchen Tableware
ToysGames
ActivitiesSchool
Office SuppliesCleaningStorage
HardwareParty Supplies
HealthPersonal Care
ClosingTools
SeasonalDecoration
One Price Shop
One price for everything!
About usOne Price ShopStores “Fix Price” is completely new and unique format for Russian retail market, al-though this format is very popular for a long time in the whole world.
MAIN IDEA:Store with a wide range of household items for the whole family With one low price – 37 rublesAll stores are located in convenient places, with a maximumtraffic ability
DOLLAR TREE (USA)99 CENT ONLY (USA)Dollarama (Canada)Dollar It (Canada)DAISO (Japan)Poundland (UK)EUROSHOP (Germany)
Leading Operators:
UNIQUE FORMAT FOR RUSSIAN MARKET!!
One Price ShopOne Price Shop One price for everything!
The first storeIn December, 2007 the first shop of the home-base retail net Fix Price was opened
Growth dynamics:As of today there are more than 490 sores in 16 regions of the Russian Federation (Vladimir, Voronezh, Ivanovo, Kaluga, Kostroma, Krasnodar, Lipetsk, Moscow, the Mos-cow region, the Nizhny Novgorod region, Nizhny Novgorod, Omsk, Orel, Ryazan, St. Pe-tersburg, Tula, Cheboksary, Yaroslavl, Tambov, Samara, Ufa, Rostov na Donu, Stavropol).
history HIGH RATES OF DEVELOPMENT!
300
200126
75
4
500
900
1300
shop
s (qt
.)
Year
One Price Shop
One price for everything!
GEoGrAPhyTerritory of DevelopmentWe consider franchising as one of the important components of a regional development our Fix Price stores.In July 2010 was launched project started selling regional franchise across Russia (except Moscow and area in a radius of 600 km, Kazan and territory within 400 km of it, Yekater-inburg and territory within 400 km of it, as well as St. Petersburg and the region, on that territory Best Price Ltd will develop by itself own stores.
НеограНичеННые географические граНицы !
Franchise All territory of the Russian Federation, exceptterritories of development of own retail chain.
- The opening plan 2012
- Coverage territory 2011
- Development of franchise
One Price ShopOne Price Shop One price for everything!
Shops’ characteristi cs:Total area 250-350 sq. m.
Sales area 200-300 sq.m.
Cash registers 2-3 pcs
SKU 2000 pcs
Staff 4-5 people/shift
Stores’ locati on• Shopping centers• Shopping passages of citi es and towns• Street retail
Atmosphere in storesFIX PRICE-great unforgett able shopping experience for all family members, which is achieved by means of:• Comfortable lighti ng and moderate temperature• Modern shopping equipment• Easy to choose goods• Convenient navigati on• Friendly staff • Salesroom aromati zati on • Sound eff ecti ng
About shoPs MODERN DESIGNCONVENIENT LOCATION!
One Price Shop
One price for everything!
Structure of assortment
There is the food and Non-food assortment in stores.
Main groups:• Household • Cosmetics and perfumery• Fashion, health and beauty• Food &Tableware• Clothing
Seasonable and Promo assortment 500 SKU
Base assortiment1500 SKU
AssortmEnt THE UNIQUE GOODS!
FOOD 20% 400 SKU
NON-FOOD 80%1600 SKU
PricE Policy COMPETITIVE ADVANTAGE!!
All at one priceAll goods are on sale at one price - 37 ruble.
Pricing strategy“The leader in the market” among the similar goods of competitors.
Domestic suppliers 30% 600 SKU
Import 70%1400 SKU
One Price ShopOne Price Shop One price for everything!
consumEr AudiEncE FAMILYGOODS!
Portrait of our customerТOur research shows that the typical “Fix Price” customers purchase 3 times per week, purposefully in shops close to their house. Everything they need for every day, every holiday, and every occasion they can buy in our shops. But most popular assortments is Kitchen & Tableware, Health & Personal Care, Cleaning and Storage
CharacteristicsSex: female 70%, male 30%
Age: from 25 till 50 years
Occupation: persons of working specialties, housewives, pensioners
Marital status: married, 1-2 children in a family
Income level: 10 – 20 thousand roubles
Average purchase: 3-10 pcs goods
One Price Shop
One price for everything!
Adverti sing acti vityUnceasing support of the programs:
Monthly «WOW» sales program
«Seasonal» sales program
New shop opening program
Ensuring of consumers’ atti tude and percepti on to the commodity as «High quality goods at low price»
Raising of consumers’ awareness of the shop as «Big variety of consumer goods at low acceptable price. New products – every week»
Impressive graphic face and interior decorati on of the shop.
Communicati on channels:• Rotati on of commercial broadcast on main TV channels in Moscow and regions• Making and distributi on of printed adverti sing materials: new products informati on
leafl ets, seasonal products catalogues• Shops address registrati on with help of scale navigati on• Sale promoti ons: «2 products for the price of one» • Support and development of web-site: www.fi x-price.ru
Promotion ACTIVE ADVERTISING SUPPORT!
One Price ShopOne Price Shop One price for everything!
• Rotation of commercial broadcast on main TV channels in Moscow and regions• Making and distribution of printed advertising materials: new products information
leaflets, seasonal products catalogues• Shops address registration with help of scale navigation• Sale promotions: «2 products for the price of one» • Support and development of web-site: www.fix-price.ru
Operating business structureSuccessful management of goods flow, information flow, financial flow and service flow with optimal cost of all resources.
loGistics EFFECTIVEMANAGMENT!
Main officein Moscow
United distribution center (DC) Moscow
and Kazan
Corporate informa-tion system (SAP/R3)
Own stores (retail)
Franchised stores (retail)
United distribution center100% of range goods are distributed via own united distribution center of A class, with modern equipment. Total acres 40 000 square meters.
Information systemUnited information system SAP/R3 allows to optimize and implement the work of all divisions of the company increasing efficiency of key processes.
Branch officesin St.Petersburg
in Nizhniy Novgorod
Manufacturers and suppliers (Russian
Federation)
Factories and distributors (China)
One Price Shop
One price for everything!
For suPPliErs BENEFICIAL COOPERATION!
Principle of cooperationThe main principle of “FIX PRICE” work is trust partnership relations with suppliers, based on honesty and transparency of commercial cooperation.
How to become a supplierWe will consider offers from suppliers of the products demanded by customers, which have leading position in sales in their product category.
общие условия:• Purchasing price should be in accordance with the price policy of our company «Eve-
rything for 36 RUB» • Quality of the offered products should be in compliance with requirements of cur-
rent legislation of Russian Federation• Delivery of the goods should be accompanied with duly executed documents• Packing of the goods should ensure safety of the goods during transportation
The priority of our company is direct cooperation with manufactures of the goods.
Advantages of cooperationSuppler increases the volumes of production, sales of the products and final profit, ex-pands its presence in regional market together with the growth of company «FIX PRICE» and raise brand awareness, taking part in extensive advertising campaign.
One Price ShopOne Price Shop One price for everything!
Best Price LLC
Petrovsko-Razumovskiy pr., 28,
127287, Moscow, Russia
phone: +7 495 640 39 15
www.fix-price.ru
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