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A great story!

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Re-energizing and transforming ….

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A great Brand History …

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A beautifull Time line

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Perspective & Promise

Status 2011Sales & Opportunity drivenNo Brand messageSuitsWholesaleBad reputation• Bad delivery's• Quality issuesLow distribution• Fragmented & small• Setpoint (25%)Declining Brand awareness (55+)

Promise >2015Brand & Strategy drivenClear Brand message & valuesTotal Formal collectionOmni channelBest in class reputation• Delivery & always in time• Quality better than expectedPremium & Mid distribution• High minimum & large ControlledGrowing Brand awareness (35)

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Achievements last five years

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Achievements last five years - Brand

Build a new brand strategyRe-vitalized the Brand / restored the reputation

Developed a retail -marketing concept for WS clients Started Branded web-site

Started local sponsorships

Opened BrandstoresRotterdam, Amstelveen, Antwerp

Marketing push in 2014Collaboration with KNVB

Launched premium Humberto tailored by Van Gils collectionOpened flagshipstore in Amsterdam

2011

2012

2013

2013

2014

Globally Over 20 million vieuws!

2015

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Achievements last five years – Distribution From purely wholesale to multi channel

Re-organized distribution network

Opened first SIS at Inno (Be)Entered CanadaStarted Controlled distribution – key acc

Opened Brandstores Rotterdam, Amstelveen, AntwerpBack in Bijenkorf, opened Outlet Rosada

Started Online shopStarted WE tailored by Van Gils

Focus on Benelux, Nordics and Canada

Opened Flagshipstore Van Baerle AmsterdamLaunched Online shirt configurator

2011

2012

2013

2014

2014

2015

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Achievements last five years – Product from suits to a formal coordinated collection

Builded a formal coordinated collection

Started with shirts from zero to 80.000 shirts in 2014

Started a Van Gils MTM collection

Introduced a strong NOOS collection in Suits and Shirts

Consistent in Style and Signature

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Achievements last five years - Other

Adjust HQ FTE’s after closing of SETPOINT stores

Consistent deliveries (always in time)

Stock management via own outlets and Warehouse sale

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Be sure, the story continues ….

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