Five-Year Strategic Transit Plan Analysis Packet · 2017. 8. 7. · Five‐Year Strategic Transit...

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Five-Year Strategic Transit Plan Analysis Packet Transit Task Force Meeting 6/5/17: FiveYear Strategic Transit Plan: Goals and Achievements Review………………………………………………………………….……Page 2 Transit Task Force Meeting 7/10/17: Flip Chart Notes Taken During Meeting…………….Page 5 Transit Task Force Meeting 7/10/17: Worksheet: Vision & Mission Statement Ideas Transcribed…………………………………………………………..………………..Page 6 Example Vision and Mission Statements……………………………………………………Page 8 Transit Task Force Meeting 7/10/17: Tucson Transit Services Overview………………...Page 12 Transit Task Force Meeting 6/5/17: Flip Chart Notes Taken During Meeting…………….Page 17 Transit Task Force Meeting 6/5/17: Retain, Revise, or Remove Goal Results……………Page 18 Transit Task Force Meeting 6/5/17: Apply SWOT to Goals………………………………Page 19 Past TTF Agenda Items…………………………………………………………………….Page 21 October 5, 2012 – Revised January 28, 2013, City of Tucson Five-Year Strategic Transit Plan, Table of Contents………………………………………………...…………..Page 23 ‘Who’s On Board 2016’ Report by TransitCenter, Key Recommendations………………Page 25 1

Transcript of Five-Year Strategic Transit Plan Analysis Packet · 2017. 8. 7. · Five‐Year Strategic Transit...

Page 1: Five-Year Strategic Transit Plan Analysis Packet · 2017. 8. 7. · Five‐Year Strategic Transit Plan: Goals and Achievements Review 6/5/17 Transit Task Force 1 1. Improve Service

Five-Year Strategic Transit Plan Analysis Packet Transit Task Force Meeting 6/5/17: Five‐Year Strategic Transit Plan: Goals and Achievements Review………………………………………………………………….……Page 2

Transit Task Force Meeting 7/10/17: Flip Chart Notes Taken During Meeting…………….Page 5 Transit Task Force Meeting 7/10/17: Worksheet: Vision & Mission Statement Ideas Transcribed…………………………………………………………..………………..Page 6 Example Vision and Mission Statements……………………………………………………Page 8 Transit Task Force Meeting 7/10/17: Tucson Transit Services Overview………………...Page 12 Transit Task Force Meeting 6/5/17: Flip Chart Notes Taken During Meeting…………….Page 17 Transit Task Force Meeting 6/5/17: Retain, Revise, or Remove Goal Results……………Page 18 Transit Task Force Meeting 6/5/17: Apply SWOT to Goals………………………………Page 19 Past TTF Agenda Items…………………………………………………………………….Page 21 October 5, 2012 – Revised January 28, 2013, City of Tucson Five-Year Strategic Transit Plan, Table of Contents………………………………………………...…………..Page 23 ‘Who’s On Board 2016’ Report by TransitCenter, Key Recommendations………………Page 25

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Five‐Year Strategic Transit Plan:Goals and Achievements Review

6/5/17 Transit Task Force

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1. Improve Service Delivery and Enhance Amenities toRetain Current Customers and Attract (New) Riders.

Completion of ComprehensiveOperational Analysis (COA) (1/14)

Jarrett Walker and AssociatesWorkshop Report (6/23/15)

• High Frequency Network Minor service changes

• 20 Changes in FY15 through FY17 Major service changes

• 10/16 and 2/17 Working with Regional Transportation

Authority (Transit Working Group) onexpress service changes

• 2/17 Frequent Transit Network increases

from 9 to 11• 3/17

Elimination of Paper Transfer Tickets

Park & Ride Lots Improvements• Old Vail/Rita Road• Houghton/Broadway

Transit Center Upgrades• Information kiosks, paving, public 

restrooms, entrance signage, Sun Shuttle bay/pedestrian access, and safety improvements

Repaired, Replace, Improved BusShelters

Updated Bus Stop Signage Upgraded Compressed Natural Gas

(CNG) series buses Upcoming series of diesel buses will be

replaced be CNG buses in 2019 Replaced cutaway vehicles in Sun Van

fleet with sedans and minivans

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2. Create a Plan to Capture Markets to Increase Ridership onAll Modes of Transit Open to the General Public.

On‐board survey• 2013 (COA)

On‐board survey• 2016 (Title VI/COA)

Community events• Over 80 events in 2016

Speaker’s Bureau• Business clubs and associations

Promoted technology use• SunGO smart card – July 1, 2013 • GoTucson mobile app• Google Transit (GTFS data)• Online/mobile trip planning, real‐

time information

Integrated Approach to Marketing• Redesigned website• Implemented web chat function• Started mobile and smart phone interactions• Analyzed social media, email and ad data to

make informed data driven decisions• Increased involvement in community 

activities, for example Cyclovia Advertising on:

• Social media• Bus bench and bus wrap• Print, radio, theatre, video ads• Encourage use of pubic transit to events• Launched mobile and smart phone

electronic advertisements

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3. Identify a Sustainable Funding Strategy

• City Manager’s Transit Stakeholder Group– Analyzed Alternative Transit Management Models

• Metropolitan Public Transit Authority (MPTA)

• Revenue Opportunities– Advertising contracts

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4. Develop a System Wide Fare Policy

‘Transit Task Force Recommended Transit FarePolicy’• Approved by Mayor and Council on 12/9/14• Established guidelines for setting and adjustingfares for the public transit system

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5. Maintenance and Monitoring ofSystem Performance Standards

Prepared Monthly Operating ReportPrepared Monthly Compliance ReportEstablished route performance standards

• Approved by TTF November 2016

Undertook City of Tucson Independent Auditand Performance Commission Audit• Presented to Mayor and Council in 2015

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Explanation: Rebecca Ruopp, who served as facilitator for Item #8: Five Year Strategic Plan: Mission and Vision, recorded the following notes during initial discussion regarding developing Vision and Mission Statements. Given time constraints, the focus was on the Vision Statement, and attendees began by asking questions and commenting on the purpose of the Vision Statement. That was followed by attendees sharing thoughts about words, phrases, sentences for consideration in the development of a Vision Statement.

Note: Attendees had spent time prior to the discussion writing their ideas down on a worksheet. Those worksheets were collected and staff has transcribed all the ideas received in a separate document.

Committee questions and comments re development of a Vision Statement:

• Is it the vision for the Transit Task Force or for the City?• Think the vision should guide the 5-year Strategic Plan.• Should staff be part of the vision development?• Think staff’s involvement leads to a more collaborative process.• Think the vision should be developed by Transit Task Force members appointed by Mayor and

Council.• Vision should address what the transit system should be.• Vision should address an integrated transportation system.

Words, phrases, sentences attendees suggested be considered in developing a Vision Statement:

• “the riders” (focus of vision should be on the riders)• “attractive, convenient, practical choices”• “attractive alternative to single occupancy vehicles”• “safe, reliable, on time, efficient”• “inviting, sustainable, and rider and visitor friendly”• “sustainable, attractive, efficient, and affordable”• “service excellence, safety, innovation, environmentally responsible”• “viable choice integrated with other modes, affordable, environmentally sustainable”• “integrated with transportation system that meets riders’ needs”• “flexible”• “car optional city’ reduce auto dependency; healthy; equitable; freedom”• “sustainable, resilient, serves all socio-economic groups; more convenient than driving;

enhances the environment”• “public transit becomes the transportation of choice”• “viable transportation of choice”• “dependable”• “robust, used by all residents”• “safe, convenient, equitable, accessible”

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Brief guidance borrowed/annotated from Internet research

• A vision statement defines a desired future state -- or put another way helps readers understandwhat an organization is aiming to achieve

• A mission statement defines purpose of an organization, answering what the organization does, whodoes it, and how it does it

• Both vision & mission statements should be succinct• Both vision & mission statements should be relatively easy for people to remember and articulate

VISION STATEMENT IDEAS Instructions: Please share any words, phrases, or complete sentences that you would like to see considered for incorporation in a vision statement.

Written ideas received July 10, 2017:

The City strives to achieve a robust, useful, integrated and economic transit system which values use by allresidents, and promotes environmental health and economic development.

Accessible, open, inviting, sustainable; rider friendly & visitor friendly; safe

Safe, reliable, on-time, clean, efficient, courteous

Sustainable choice; multimodal; safety; feasible; pursue public transportation; attractive and efficient;innovation; flexible; versatile

A public transportation system providing attractive, convenient travel choices, and practical

Riders needs

Innovative; public transportation convenient; time efficient; as viable as driving (more convenient thandriving); reduce air pollution (enhance environment); (sustainable, resilient public transportation system)(that serves all socio-economic populations), (improves quality of life in the city); mobilize; community asset;alternative; as/more [?] than driving, groundbreaking, integrated with other modes, moves people

Service excellence; safety, environmental responsibility; innovation, teamwork; customer service; choices

Viable choice; integrated with other modes; cost effective; accessible to all; environmentally sustainable

A transit system that is integrated with overall transportation system of the city that meets the needs of thetransit riders of the community. / Riders

Reliable, viable, integrated, accessible, flexible

Car optional city; full economic and civic participation; using all/any mode that suits the person; thetransportation of choice

Vision of the TTF to make public transit in its various forms the transportation of choice.

Vision – to make public transportation, in its various forms, a viable transportation of choice for allpopulations.

A complete multi-modal network that provides safe, convenient and equitable transportation for all users.

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MISSION STATEMENT IDEAS Instructions: Please share any words, phrases, or complete sentences that you would like to see considered for incorporation in a mission statement.

Written Ideas received July 10, 2017:

Reduce automobile dependence for economy; enable access to community’s resources; support/enhancemobility, freedom, access; remove barriers; facilitate mode shifts

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Example Vision and Mission 

Statements

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Tucson Department of Transportation

• Mission– To create and operate a safe and reliable multi‐modalsystem for moving people and goods throughout ourcommunity.

• Vision– To operate a model transportation system by providingcustomer‐driven services.

• Values– To conduct ourselves with integrity, efficiency, civility,courtesy, and respect.

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FTA Region 5 (IL, OH, MN, WI, IN, & MI) 

• Our mission is to enhance citizens' mobility, accessibility,and economic well‐being through the development andmanagement of public transport services that arecomprehensive, affordable, efficient, reliable, safe, andenvironmentally sound. We build sustainable partnershipsthrough community planning support, technical assistance,grant provision, and project monitoring. In accordance withfederal regulations and policies, we seek to achievemaximum productivity, exemplary professionalism, andexceptionally‐responsive customer service…

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Omaha, Nebraska (Metro)• Our Vision for Omaha Make our transportation systemsafer for drivers, bicyclists, and pedestrians and make ouroverall community a safer place to live and work.

• Improve the mobility of our citizens, visitors, andbusinesses so that this is never seen as a limiting factorwhen choosing where to go for recreation, work,entertainment, or retail.

• Not only address climate change, but have meaningfulimpact on it with long lasting effects that ensure our citywill be the livable place we want it to be for our futuregenerations

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Columbus, OH (Central Ohio Transit Authority)

• Our Vision– COTA will be the region’s transportation leader.

• Our Mission– COTA is committed to excellence in serving ourstakeholders – customers, employees and taxpayers.

– We will deliver quality transportation services andconduct business courteously, safely, ethically andreliably.

– We will demonstrate leadership that is fiscallyresponsible and environmentally conscientious.

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Albuquerque, NM (ABQ Ride)• Our Mission

– To Be The First Choice in Transportation Services for theAlbuquerque Metropolitan Area.

• City Service Strategy– Provide effective, affordable, and diverse intermodaltransportation alternatives to the single occupant vehicle.

• Department Goals– Provide visible and attractive alternatives to the use of thesingle occupant vehicle.

– Optimize the efficiency of all department operations tomaximize efficient use of taxpayer dollars.

– Pursue an aggressive market development and educationprogram to enhance public awareness of the availability andbenefits of alternative transportation.

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San Francisco, CA (SFMTA)• Mission Statement

– The SFMTA plans, designs, builds, operates, regulates, and maintainsone of the most diverse transportation networks in the world. Inaddition to the four modes of transportation (transit, walking, bicyclingand driving, which includes private vehicles, taxis, carsharing, on‐andoff‐street parking and commercial vehicles), the Agency directlyoversees five transit modes (bus, trolley bus, light rail, historic streetcar,and cable car), in addition to overseeing paratransit service, whichserves individuals unable to use fixed‐route transit service.

• Core Values for the Transportation Network:– Transit First: Transit, walking, bicycling, taxi, carsharing, and ridesharing

have the highest priority– Complete and Green Streets: Streets are designed and managed to be

attractive, inviting public spaces for people– Green, Clean, and Quiet Mobility: Use the greenest, most efficient, and

quietest technologies available– Social Equity and Access: Prioritize the most affordable and accessible

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Tucson Transit Services Overview

Transit Task Force7/10/17

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Overview

• Transit Organizational Chart• Transit System Overview• Transit Facilities Overview

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Sun Tran, Sun Van, Sun Link Overview• Sun Tran:

– 252 Bus Fleet– 29 Fixed routes– 12 Express routes

• Sun Van:– 107 Cutaways– 10 Sedans– 10 Minivans

• Sun Link:– 8 Streetcar fleet– 3.9 Mile Alignment

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Transit Services & Special Services• City of Tucson,

Department ofTransportation, TransitServices Division– ADA Eligibility Office– 149 N. Stone Ave., Tucson,

AZ 85701

• Sun Tran Special ServicesOffice– 35 W. Alameda, Tucson, AZ

85701

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• Price Center BusStorage andMaintenance Facility– Main Facility from 1975‐2012

– 200 Bus Capacity– 4004 S. Park Ave,Tucson, AZ 85714

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• Northwest Bus Storage andMaintenance Facility– Administration Offices andMaintenance Facility

– Phase 3 Completed in 2012– 250 Bus Capacity– 3920 N. Sun Tran Blvd,Tucson, AZ 85705

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Transit Centers & Park‐and‐Ride• Tohono Transit Center4540 N. Stone Avenue(Northwest)

• Ronstadt Transit Center215 E. Congress Street(Downtown)

• Roy Laos Transit Center205 W. Irvington Road(South)

• City Owned Park‐and‐Rides:– Speedway/ Harrison– Golf Links/ Kolb– Broadway/Houghton– Rita Ranch (Old Vale Road)– Roy Laos Transit Center

• 26 Total Designated Park‐and‐Ride areas in theRegion

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• Maintenance andOperations Facility– Approximately 125Vehicles

– 3401 East Ajo Way,Tucson, AZ 85713

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• Maintenance andStorage Facility– Opened in 2013– 8 Vehicle Fleet– 290 E. 8th St.,Tucson AZ 85705

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Explanation: Rebecca Ruopp, who served as facilitator for Item #8: Five Year Strategic Plan: Goals and Objectives, with the help of Chris Ortiz y Pino, recorded the following notes during initial discussion regarding developing Goals and Objectives. Given time constraints, the focus was on the Goals, and attendees began by asking questions and commenting on the purpose of the Goals. That was followed by attendees voting to retain the goal, retain the gola with revisions, or remove the goal.

Goal 1 • Relevance of exercise?• Apply to more than one goals• 1, 2, 5 – Goals• Most falling under Goal 1 & 2• Find quite a few that didn’t apply to any• Goal 1 & 2• If all apply to one goal – then maybe need to look at other goals• Very important because we need to retain customers. Two people want to “not getting rid of it,

just edits”• Most important goal but it seems to broad• Needs to be split• Needs to be removed because I think we need to start from scratch

Goal 2 • I don’t think it’s adequate. Creating a plan has not got us to where we need to be.

Goals 3 • Needs a conversion, it’s been a goal for a long time but we still don’t have one.• We do still need this goal.• ‘Identify’ is a silly goal, it should be implement.

Goal 4 • Important policy.• Remove from goals because it has been done• Revision to maintain system wide policy changing to new goal. Region wide there are many

goals that need to be included• Do we have a standard way for identifying routes? No consistent route ID system.

Standardization and consistency.

Goal 4 • Developing a seamless transit system.

Goal 5 • Don’t thin its appropriate at this level of document it’s a standard of operations not a goal.• Strong sense of monitoring of system is essential looking at management of the system it is

necessary it’s not a goal.• It is good thinking about is this getting us to a future state that we want to be at.• RTA performance audit, standardize reporting system matching to the city format.

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(from June 5, 2017, Goals and Objectives exercise)

Task ForceAudience / Staff

Task ForceAudience / Staff

Task ForceAudience / Staff

Task ForceAudience / Staff

Task ForceAudience / Staff

Retain Goal 2 7 3 5 5 11 0 0 1 6Retain Goal with Revisions 4 8 2 9 1 5 1 1 3 6Remove Goal 1 0 2 1 1 0 6 13 3 3

GOAL OPTIONS

Improve Service Delivery & Enhance Amenities to Retain Current Customers & Attract New Riders

Create a Plan to Capture Markets to Increase Ridership on All Modes of Transit Open to the General 

Public

Identify a Sustainable Funding Strategy

Develop a System Wide Fare Policy

Maintenance & Monitoring of System 

Performance Standards

Goal #1:   Goal #2:   Goal #3:   Goal #4:   Goal #5:  

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STRENGTHS (from April 3, 2017, SWOT exercise)

Task Force

Audience / Staff

Task Force

Audience / Staff

Task Force

Audience / Staff

Task Force

Audience / Staff

Task Force

Audience / Staff

Task Force

Audience / Staff

High frequency network  23.88% 5 11 4 8 2 1 0 1 4 0 0 0Willingness to partner (Sun Tran/Link), University of Arizona, Parks & Recreation 11.94% 3 9 3 9 1 3 2 0 1 0 0 1Passion from the community 8.96% 2 4 4 8 1 4 0 1 1 1 1 1Sun Van (Paratransit coverage) 8.96% 3 10 1 3 2 0 0 2 0 3 0 1Quality of professional staff 7.46% 4 8 2 3 1 0 0 2 3 6 1 1Ease of use 7.46% 5 8 4 6 2 1 2 2 1 2 0 1Seamless fare products, fare options, price, fare box recovery 4.48% 0 1 0 1 0 0 1 1 0 0 0 0Quality of network (Grid) 4.48% 1 2 0 2 0 0 0 0 0 1 0 0Low income program 4.48% 0 2 0 2 0 1 0 1 0 0 0 0Good connection to University of Arizona 2.99% 0 2 0 2 0 0 0 0 0 0 0 1Shared common asset 2.99% 0 0 0 0 0 1 0 0 0 0 0 2Helpful drivers 2.99% 0 2 0 2 0 0 0 0 0 1 0 0Transit Services Office Staff 2.99% 0 1 0 1 0 0 0 0 0 2 0 0Mobile app, ability to do options 2.99% 0 1 0 1 0 0 0 0 0 1 0 1Name Recognition 1.49% 0 0 0 0 0 1 0 0 0 0 0 1Dedicated riders 1.49% 0 1 0 1 0 1 0 0 0 0 0 0Core corridor 0% 0 0 0 0 0 0 0 0 0 0 0 1Strong, political support 0% 0 0 0 0 0 1 0 0 0 0 0 0Peer comparison, cost efficiency, ridership per capita 0% 0 0 0 0 0 0 0 0 0 1 0 0

WEAKNESSES(from April 3, 2017, SWOT exercise)

Task Force

Audience / Staff

Task Force

Audience / Staff

Task Force

Audience / Staff

Task Force

Audience / Staff

Task Force

Audience / Staff

Task Force

Audience / Staff

Night/weekend service, match weekday 16.92% 4 9 3 5 3 0 1 1 2 2 0 0Travel time, traffic impediments 12.31% 4 8 2 3 0 0 0 0 2 3 1 0Lack of regional long range vision, 10‐15 years 10.77% 2 6 3 5 3 7 1 1 1 4 2 1Lack of qualified bus drivers, cleaners, and low‐level employees 7.69% 2 6 1 1 1 1 0 0 3 4 2 0Bus/rail infrastructure, turn around, layover points 7.69% 4 8 2 5 1 1 0 1 1 2 0 0Quality of real‐time information, technology 7.69% 4 6 4 7 1 0 0 0 2 6 0 1Budget growth/funding (none) 4.62% 0 0 0 0 2 1 0 0 0 0 0 0Coverage, missing area transit deserts 4.62% 2 0 0 0 0 0 0 0 0 0 0 0Communication, ease of use, website 3.08% 0 0 2 1 0 0 0 0 0 0 0 0Not integrated enough with other transportation, airport to downtown service 3.08% 1 0 0 0 0 0 1 0 0 0 0 1SunGo card 3.08% 0 1 0 1 0 0 0 0 0 0 0 0North/south connectivity, routs to other services 3.08% 0 0 0 0 0 0 0 0 0 0 0 0Lack of sidewalks to bus stops 3.08% 0 0 0 0 0 0 0 0 0 0 1 0Don’t do a good job of “what we do right” 3.08% 0 0 0 1 0 0 0 0 0 0 0 0Sun Shuttle, frequency and connection 1.54% 1 1 0 0 0 0 0 0 0 0 0 0Longer to ride bus than drive 1.54% 0 0 0 0 0 0 0 0 0 0 0 0Rapid bus system, missing 1.54% 1 0 0 0 1 0 0 0 0 0 0 0Don’t understand land‐use connection 1.54% 0 0 0 0 0 0 0 0 0 0 1 0Low tech‐real time info. 1.54% 1 0 1 0 0 0 0 0 0 0 0 0Early morning/late evening hours, work, entertainment, social 1.54% 1 0 0 0 1 0 0 0 0 0 0 0Pass/fare sales location 0% 0 0 1 0 0 0 0 0 0 0 0 0We are our worse enemy, re:  Transit 0% 0 0 0 0 0 0 0 0 0 0 0 0Bus/bike, enough bike 0% 0 0 0 0 0 0 0 0 0 0 0 0Network, improvements, grid breakdown 0% 0 0 0 0 0 0 0 0 0 0 0 0Fixed route, subsidies, Sun Link/Express 0% 0 0 0 0 0 0 0 0 0 0 0 0Outside urban area coverage 0% 0 0 0 0 0 0 0 0 0 0 0 0

% of “votes” re

ceived Goal #1:   Goal #2:   Goal #3:   Goal #4:  

Not Applicable to Any of the Goals.

Improve Service Delivery & Enhance Amenities to Retain Current Customers & Attract New Riders

Create a Plan to Capture Markets to Increase Ridership on All Modes of Transit Open to the General 

Public

Identify a Sustainable Funding 

Strategy

Develop a System Wide Fare Policy

Maintenance & Monitoring of 

System Performance Standards

Goal #5:  

(from June 5, 2017, Goals and Objectives exercise)

% of “do

ts” received

Goal #1:   Goal #2:   Goal #3:   Goal #5:  

Not Applicable to Any of the Goals.

Improve Service Delivery & Enhance Amenities to Retain Current Customers & Attract New Riders

Create a Plan to Capture Markets to Increase Ridership on All Modes of Transit Open to the General 

Public

Identify a Sustainable Funding 

Strategy

Develop a System Wide Fare Policy

Maintenance & Monitoring of 

System Performance Standards

Goal #4:  

(from June 5, 2017, Goals and Objectives exercise)

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OPPORTUNITIES(from April 3, 2017, SWOT exercise)

Task Force

Audience / Staff

Task Force

Audience / Staff

Task Force

Audience / Staff

Task Force

Audience / Staff

Task Force

Audience / Staff

Task Force

Audience / Staff

Dedicated funding source 20.93% 2 5 2 4 4 9 2 1 1 1 0 0Road projects, transit integral part of planning and construction 11.63% 3 7 3 4 1 2 0 0 1 0 2 1Connect with younger users before car purchase 8.14% 3 5 4 9 1 0 1 1 1 0 0 0Land‐use density, planning TOD streetscape 5.81% 3 7 3 4 0 2 0 0 0 0 2 2Better marketing, target riders (ex. FTN rt 7 to 22nd street area) 4.65% 0 0 1 1 0 0 0 0 0 0 0 0Better real‐time information 4.65% 0 1 1 1 0 0 0 0 0 0 0 0Creative first/last mile transportation options (ex. Ruby Ride/Rita Ranch Project) 4.65% 0 1 0 0 0 0 0 0 0 0 1 0SunGO, improvement 4.65% 0 0 1 0 0 0 0 0 0 0 0 0Tapping into shared economy, marketing, leveraging the systems (sun Tran/Link/Shuttle), social/ economic diversity 4.65% 0 0 0 0 0 0 0 0 0 0 0 0Technology 4.65% 0 0 0 0 0 0 0 0 0 0 0 0Combine FTN with land‐use densification, minimize parking, and increase incentive to ride bus/ street car 3.49% 0 0 0 0 0 0 0 0 0 0 0 1Focusing on transit as viable transportation 3.49% 0 0 0 0 0 0 0 0 0 0 0 0Funding for transit, as new development is built 3.49% 0 0 0 0 0 0 0 0 0 0 0 0Santa Cruz bridge 3.49% 0 0 0 0 0 0 0 0 0 0 0 0Best practices across the country 2.33% 0 0 0 0 0 0 0 0 0 0 0 0Consumer engagement/ partnership 2.33% 0 0 0 0 0 0 0 0 0 0 0 0Youth/young adults, changing perception (The bus/ rail is awesome)  2.33% 0 0 0 0 0 0 0 0 0 0 0 0Benefit District (Merchants)  1.16% 0 0 0 0 0 0 0 0 0 0 0 0Connecting community, relook at 'passenger per mile/  1.16% 0 0 0 0 0 0 0 0 0 0 0 0Mode of management/ governance (different) wider based 1.16% 0 0 0 0 0 0 0 0 0 0 0 0More through routes 1.16% 0 0 0 0 0 0 0 0 0 0 0 0Expanded relationship ith Sun Shuttle, connections 0% 0 0 0 0 0 0 0 0 0 0 0 0Update new upcoming RTA 0% 0 0 0 0 0 0 0 0 0 0 0 0

THREATS(from April 3, 2017, SWOT exercise)

Task Force

Audience / Staff

Task Force

Audience / Staff

Task Force

Audience / Staff

Task Force

Audience / Staff

Task Force

Audience / Staff

Task Force

Audience / Staff

Federal funding 26.15% 3 4 3 2 5 8 1 1 2 1 0 0Lack of density 15.38% 1 5 2 7 1 1 0 0 0 1 3 1Fear, to ride, other people, and perception 12.31% 3 8 5 6 1 0 0 0 1 1 0 0Fare increases / strikes, spiral 10.77% 3 4 3 3 5 6 1 1 2 1 0 0Support of cars over other transportation 9.23% 2 5 2 6 1 4 1 1 0 1 3 1Aging facilities, transit centers, park n ride, etc. 7.69% 1 1 0 0 0 0 0 0 0 0 0 1Qualified operators 7.69% 0 1 0 0 0 0 0 0 1 0 0 0Low gas prices 3.08% 0 0 0 0 0 1 0 0 0 0 0 0Where is funding coming from, innovative options 3.08% 0 0 0 0 1 1 0 0 0 0 0 0Autonomous cars, driverless cars 1.54% 0 0 0 0 0 0 0 0 0 0 1 1Aging vehicles 1.54% 0 1 0 0 0 0 0 0 1 0 0 0Not thinking of transit as an essential service 1.54% 0 0 0 0 0 0 0 0 0 0 0 0Uber / Lyft 0% 0 0 0 0 0 0 0 0 0 0 0 0Political environment bias 0% 0 0 0 0 0 0 0 0 0 0 0 0Driver conflict / danger 0% 0 0 0 0 0 0 0 0 0 0 0 0Worry about ridership levels 0% 0 0 0 0 0 0 0 0 0 0 0 0Car ownership, dream / need for car ownership 0% 0 0 0 0 0 0 0 0 0 0 0 0

% of “votes” re

ceived Goal #1:   Goal #2:   Goal #3:   Goal #5:  

Not Applicable to Any of the Goals.

Improve Service Delivery & Enhance Amenities to Retain Current Customers & Attract New Riders

Create a Plan to Capture Markets to Increase Ridership on All Modes of Transit Open to the General 

Public

Identify a Sustainable Funding 

Strategy

Develop a System Wide Fare Policy

Maintenance & Monitoring of 

System Performance Standards

Goal #4:  

(from June 5, 2017, Goals and Objectives exercise)

% of “do

ts” received

Goal #1:   Goal #2:   Goal #3:  

(from June 5, 2017, Goals and Objectives exercise)

Goal #5:  

Not Applicable to Any of the Goals.

Improve Service Delivery & Enhance Amenities to Retain Current Customers & Attract New Riders

Create a Plan to Capture Markets to Increase Ridership on All Modes of Transit Open to the General 

Public

Identify a Sustainable Funding 

Strategy

Develop a System Wide Fare Policy

Maintenance & Monitoring of 

System Performance Standards

Goal #4:  

20

Page 21: Five-Year Strategic Transit Plan Analysis Packet · 2017. 8. 7. · Five‐Year Strategic Transit Plan: Goals and Achievements Review 6/5/17 Transit Task Force 1 1. Improve Service

January 5, 2015 – August 7, 2017

Past Transit Task Force Agenda Items Ideas for Potential New or Revised Goals

January 5, 2015 New Fare Product Evaluation and

Proposed Process SunGo Fare Payment System

Presentation February 2, 2015 New Fare Product Analysis, Marketing

Strategies and Implementation Overview of FY16 Budget Process March 2, 2015 Broadway Corridor Improvements and

Transit Services Sun Van Payment System and Reporting Update on DDD/DES Funding May 4, 2015 Pass Product Discussion: Potential

Changes to Transfer Policy Transit Overview: City Manager’s

Recommended Budget Broadway-Houghton Park and Ride Bus Stop Signage Presentation June 8, 2015 Update: Mass Transit tentatively

Adopted Budget Proposed Minor Service Changes Bus Stop Signage Presentation June 23, 2015 Discussion of FY16 Minor Service

Changes July 13, 2015 FY2016 Bus Service Change

Implementation Plan Next Steps: JWA Transit Choices Report

Recommendations

October 5, 2015 CTAC Committee Restructuring Mayor and Council October 8 Study

Session

November 9, 2015 CTAC Committee Restructuring Next Steps JWA Transit Workshop

Report Recommendations Discussion on SunGo Program January 11, 2016 Next Steps: JWA Transit Workshop

Report Policy Ideas Transit Management Contract

Performance Incentives SummerGo Youth Pass: Year One February 8, 2016 Next Steps: JWA Transit Workshop

Report Policy Ideas Transit Management Contract

Performance Incentives SummerGo Youth Pass: Year Two Staff

Recommendations Annual Pass Pilot Program Analysis March 7, 2016 March 8 Mayor and Council Meeting Next Steps: JWA Transit Workshop

Report Policy Ideas U of A Urban Design Studio: High

Capacity Transit Practicum Project Transit Management Contract:

Performance Incentives May 2, 2016 Review of Proposed Transit General

Fund Reductions Next Steps: JWA Transit Workshop

Report Policy Ideas

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Page 22: Five-Year Strategic Transit Plan Analysis Packet · 2017. 8. 7. · Five‐Year Strategic Transit Plan: Goals and Achievements Review 6/5/17 Transit Task Force 1 1. Improve Service

January 5, 2015 – August 7, 2017

Past Transit Task Force Agenda Items Ideas for Potential New or Revised Goals

June 13, 2016 Bus Rapid Transit and Transit Oriented

Development (Chris Nelson, UA) SunGo Card and Transfers Discussion of Various Fare Proposals Next Steps: JWA Transit Workshop

Report Policy Ideas September 12, 2016 Broadway Improvement Project: Bus

Pullouts JWA Transit Workshop Report: Wrap-

up Discussion of Various Fare Proposals October 3, 2016 Broadway Improvement Project: Bus

Pullouts Frequent Transit Network Policy

Development: Building on JWA Workshop Report Discussion of Mayor and Council Fare

Decision November 7, 2016 City Manager’s Transit Stakeholders

Group Frequent Transit Network Policy

Development February 6, 2017 Frequent Transit Network Policy Update Five Year Strategic Plan Update Status of Sun Tran Promotional Fares

and Marketing Update March 6, 2017 Five Year Strategic Plan 30 Minutes SunGo Promotional Fares and Marketing Fare Change Communications Update Sun Link Streetcar Summer Hours

April 3, 2017 SunGo Card Issues Five Year Strategic Plan June 5, 2017 Special Services Office Hours Transit Fare Policy Five Year Strategic Plan: Goals and

Objectives July 10, 2017 3-Day Pass Pilot Program Transit Fare Policy Five Year Strategic Plan: Mission and

Vision

August 7, 2017 Transit Fare Policy Five Year Strategic Transit Plan:

Mission and Vision

22

Page 23: Five-Year Strategic Transit Plan Analysis Packet · 2017. 8. 7. · Five‐Year Strategic Transit Plan: Goals and Achievements Review 6/5/17 Transit Task Force 1 1. Improve Service

October 5, 2012 and Revised January 28, 2013

City of Tucson Five-Year Strategic Transit Plan Table of Contents

Message from Transit Task Force and TDOT Letter from Transit Task Force Chair to Mayor and City Council Members

Executive Summary

Vision and Mission Statement TTF Purview and Mayor and Council Guiding Principles

Community Profile

Tucson Metropolitan Area

Description of Existing Services and Resources Sun Tran – Fixed Route Service Sun Van – Paratransit Service Downtown Loop Additional Transportation Services Provided by Jurisdictional Partners

o Sun Shuttle o Sun Shuttle Dial-A-Ride o Ajo Transit Service o RTA Special Needs Transit o Sun Link o Transit Expansion

Related Plans, Programs and Policies Transit System Goals and Objectives established by the Transit Task Force

Goal 1 – Improve Service Delivery and Enhance Amenities to Retain Current Customers and Attract Riders

o Objective 1.1 - Expansion of Service Area o Objective 1.2 - Enhanced Connectivity o Objective 1.3 Infrastructure Improvements o Objective 1.4 - Analyze and implement cost efficiencies

Goal 2 - Create a plan to capture markets to increase ridership on all modes of transit open to the general public

o Objective 2.1 - Conduct Market Research o Objective 2.2 - Develop Integrated Marketing Plan o Objective 2.3 - Promote Use of New Technologies

Goal 3 – Identify a Sustainable Funding Strategy o Goal 3.1 Secure funding sources

Goal 4 – Develop a System Wide Fare Policy o Objective 4.1 – Establish regular reviews of Fare Structure and Policy

Goal 5 - Maintenance and Monitoring of System Performance Standards o Objective 5.1 - Monitor and Report System Standards o Objective 5.2 - Establish Route Performance Standards o Objective 5.3 - Conduct COT Independent Audit of Transit System

23

Page 24: Five-Year Strategic Transit Plan Analysis Packet · 2017. 8. 7. · Five‐Year Strategic Transit Plan: Goals and Achievements Review 6/5/17 Transit Task Force 1 1. Improve Service

October 5, 2012 and Revised January 28, 2013

City of Tucson Five-Year Strategic Transit Plan Table of Contents

Financial Plan Overview Contractor/Management-Executed Efficiencies Highlights of the 2013 Budget Sun Tran/Sun Van’s Financial Situation Budget Planning Five Year Operating Plan Federal Transit Administration (FTA) Funding 2010 Census Map of Urbanized Area (UA)

Service Plan

Route Reviews RTA Plan and Expansion

Marketing Plan

1. Increase awareness of integrated seamless area transit options to increase ridership 2. Attract and retain riders by boosting confidence, enhancing convenience and building

relationships with customers 3. Improve public perception and support of Sun Tran’s family of transit services 4. Obtain current demographics, attitudes and awareness measurements for riders and non-

riders to effectively implement and market transit services 5. Increase advertising revenues

Conclusion

Appendices Appendix I – Regional Service Interconnectivity Map Appendix II – Sun Tran and Sun Van Current Fleet Lifecycle Plan Appendix III – Sun Tran Recommended Fixed Route Performance Standards Appendix IV – Five Year Financial Plan Appendix V – Sun Tran Routes by Wards Served Appendix VI – Sun Van Service Area Map Appendix VII – Proposed RTA Transit Improvements Appendix VIII – Sun Tran and Sun Van Five Year Performance Trends

24

Page 25: Five-Year Strategic Transit Plan Analysis Packet · 2017. 8. 7. · Five‐Year Strategic Transit Plan: Goals and Achievements Review 6/5/17 Transit Task Force 1 1. Improve Service

‘Who’s on Board 2016’Report By TransitCenter

Key Recommendations

1

“Policymakers can growall‐purpose transit ridership 

by enabling more people to walkto useful transit.”

‐ ‘Who’s on Board 2016’ (p.10)

2

25

Page 26: Five-Year Strategic Transit Plan Analysis Packet · 2017. 8. 7. · Five‐Year Strategic Transit Plan: Goals and Achievements Review 6/5/17 Transit Task Force 1 1. Improve Service

“Policymakers can grow all‐purpose transit ridership  by enabling more people to walk to useful transit.”

• All‐Purpose Riders‐ Take transit regularly, formultiple purposes. Estimated 55% all trips.

• Walkability‐ The majority of transit riders typicallywalk to transit –– and 80 % of all‐purpose riderswalk to transit.

• Useful Transit ‐ All‐purpose transit riders tend tolive in neighborhoods, where transit is frequentand provides access to multiple jobs anddestinations.

3

User‐Centered Approach to Rider Categories

• Commuter Transit Rider• All‐Purpose Transit Rider (Contented & Discontented)

4

‐ ‘Who’s on Board 2016’ (p.25‐30)

26

Page 27: Five-Year Strategic Transit Plan Analysis Packet · 2017. 8. 7. · Five‐Year Strategic Transit Plan: Goals and Achievements Review 6/5/17 Transit Task Force 1 1. Improve Service

5

‐ ‘Who’s on Board 2016’ (p.56)

6

‐ ‘Who’s on Board 2016’ (p.57)

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7

‐ ‘Who’s on Board 2016’ (p.58)

WoB 2016 Recommendations

• Policymakers Should• Transit Agencies Should• Local Governments Should• Journalists and Those Who AnalyzeTransportation Should

8

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Page 29: Five-Year Strategic Transit Plan Analysis Packet · 2017. 8. 7. · Five‐Year Strategic Transit Plan: Goals and Achievements Review 6/5/17 Transit Task Force 1 1. Improve Service

Policymakers Should:1. Concentrate development around transit corridors,

and make the walk to transit safe, easy, andpleasant.

2. Concentrate transit improvements in walkableplaces with large numbers of residents anddestinations.

3. Pay special attention to increasing frequency andreducing transit travel time.

‐ ‘Who’s on Board 2016’ (p.10)

9

Transit Agencies Should:1. Focus on improving transit service in walkable neighborhoods. Walkable

neighborhoods that have not been connected to frequent service are majoropportunity areas where transit improvements can unlock substantial numbers ofnew riders.

2. Reduce transit travel times by:• Creating dedicated rights‐of‐way for transit.• Adopting prepaid fare collection, “tap‐and‐go” farecards, and other methods to speed

up boarding.• Designing (and redesigning) routes to be straight and direct.• Consolidating stops on transit routes that currently have stops too close together.

3. Improve frequency of service on routes with high potential for ridership. Considerredesigning bus networks to provide more high‐frequency service in walkableneighborhoods and fewer infrequent routes in car‐dependent areas.

4. Ensure transit stops provide shelter and comfort (this often requires coordinationwith municipal government).

5. Make real‐time information available to customers.

‐ ‘Who’s on Board 2016’ (p.12)

10

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Page 30: Five-Year Strategic Transit Plan Analysis Packet · 2017. 8. 7. · Five‐Year Strategic Transit Plan: Goals and Achievements Review 6/5/17 Transit Task Force 1 1. Improve Service

Local Governments Should:1. Use zoning to concentrate development around transit

corridors and encourage dense, walkable, mixed‐useneighborhoods.

2. Improve street and sidewalk connectivity in poorlyconnected neighborhoods and use subdivision regulations torequire well‐connected street grids in new development.(Connectivity makes it easier to reach transit on foot.)

3. Reduce transit travel times through transit signal prioritydedicated bus lanes, boarding bulbs, and other streettreatments.

4. Coordinate with transit agencies to install and improvetransit shelters and create safe and pleasant walkingconditions around transit.

‐ ‘Who’s on Board 2016’ (p.13)

11

Journalists and Those Who AnalyzeTransportation Should:

1. Question claims that a transit service will draw highridership because the transit vehicles are attractivelypainted, bear a catchy new “brand,” or include upscaleamenities. Instead, ask if the service itself is infrequent andslow compared to driving. Also ask how the frequency andtravel time of proposed service compares to existing service.

2. Collect (and insist that the public sector collect) data thatshow the full picture of people’s transportation behavior fora range of trip types. Transportation surveys should collectdata on non‐commute trips and the modes people use toaccess transit and should not categorize people as unimodalwhen they are multimodal.

‐ ‘Who’s on Board 2016’ (p.14)

12

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