Five Website Essentials for Your Small Business

Marketing Tips for Small Businesses

Five Website Essentials

Sponsored By

www.rechargedigital.com

1. Adopt a Marketing Strategy

Online Marketing Environment

Sponsored By

2. Practice Content Management

3. Utilize Good SEO Techniques

4. Update Frequently and Consistently

5. Measure Results


• A good web marketing strategy includes knowing

the online habits of your target market(s).

• Create a marketing strategy that resonates with

your audiences.

• Communicate where your target market expects.

Adopt a Marketing Strategy

Sponsored By


• Create content that attracts attention, gains interest, develops desire, and promotes action.

• Adapt your content to the forum utilized; don’t simply repeat messages across all platforms.

• Measure the effectiveness of your content.

Practice Content Management

Sponsored By


• Basic techniques regarding title, meta tag description, and improved site structure and URL, and easy navigation.

• Quality content, anchor text, use of images and heading tags appropriately.

• Provide two site maps – one for audience and other for search engines.

Utilize Good SEO Techniques

Sponsored By


• Practice active content creation.

• Frequently provide relevant, interesting, and engaging material.

• Update in a consistent and predictable manner.

Update Frequently and Consistently

Sponsored By


• Content should be measurable (wherever possible).

• Utilize analytical tools, such as Google Analytics.

• Modify strategy as necessary to benefit your target market(s).

Measure Results

Sponsored By


• Contact us today to learn more how a comprehensive online marketing strategy can help your small business.

• Written by: Cherisa A. Chapa

Digital Marketing Director

Learn More?

Sponsored By


Five Website Essentials for Your Small Business

Marketing

Transcript of Five Website Essentials for Your Small Business