for B2B Results

Tina Clark Brian RappOctober 22 2014

Why Linkedin for B2B

1

Five Ways To Use LinkedIn for B2B Results

2

$

Profile and Page Optimization

ContentMarketing

Groups

Paid Media Research

Profile Optimization

Include a profile picture

Write a strong description and think keywords

Be as detailed as possible

Update profile frequently

Collect and give endorsements

Ensure consistency across sales force

3

Business Page Optimization

Populate all visuals and info

Use target SEO words in description

Consider showcase pages for campaigns industry segments etc

Add link to collateral email signature etc

Engage employees to share page and updates

4

Types of Content

Educational Promotional

Created Curated

5

Maintain cadence

Balance content (ex 8020)

Be useful inspiration and motivational

Keep it snackable

Evaluate and adjust

TIP

S

Groups

Participate in andor create groups

Provoke and stimulate online conversations

Meet industry colleagues

Grow connections

Boost thought leadership

6

Be forward thinking

Stay focused and relevant

Donrsquot promote ndash help inform and engageTIP

S

Paid Media

Ads

Promoted Posts

Premium Accounts InMail and more

7

Run multiple ads at once to test

Run in short campaign flights

Use images with human facesTIP

S

Prospect Data and Research

8

Use Search to find the right decision maker at the right company

Look for pride points stats or common interests you can reference to make your message more relevant

Address key interests and responsibilities in your communications

Look at the connections that you and the prospect might share and use those connections to your advantage

Great Links

The Sophisticated Marketerrsquos Guide to LinkedIn

How to Create a ContentMarketing Strategy

9

Linkedin 22 Ways to Dominate

LinkedIn Sales Navigator

Why Linkedin for B2B

1

Five Ways To Use LinkedIn for B2B Results

2

$

Profile and Page Optimization

ContentMarketing

Groups

Paid Media Research

Profile Optimization

Include a profile picture

Write a strong description and think keywords

Be as detailed as possible

Update profile frequently

Collect and give endorsements

Ensure consistency across sales force

3

Business Page Optimization

Populate all visuals and info

Use target SEO words in description

Consider showcase pages for campaigns industry segments etc

Add link to collateral email signature etc

Engage employees to share page and updates

4

Types of Content

Educational Promotional

Created Curated

5

Maintain cadence

Balance content (ex 8020)

Be useful inspiration and motivational

Keep it snackable

Evaluate and adjust

TIP

S

Groups

Participate in andor create groups

Provoke and stimulate online conversations

Meet industry colleagues

Grow connections

Boost thought leadership

6

Be forward thinking

Stay focused and relevant

Donrsquot promote ndash help inform and engageTIP

S

Paid Media

Ads

Promoted Posts

Premium Accounts InMail and more

7

Run multiple ads at once to test

Run in short campaign flights

Use images with human facesTIP

S

Prospect Data and Research

8

Use Search to find the right decision maker at the right company

Look for pride points stats or common interests you can reference to make your message more relevant

Address key interests and responsibilities in your communications

Look at the connections that you and the prospect might share and use those connections to your advantage

Great Links

The Sophisticated Marketerrsquos Guide to LinkedIn

How to Create a ContentMarketing Strategy

9

Linkedin 22 Ways to Dominate

LinkedIn Sales Navigator

Five Ways To Use LinkedIn for B2B Results

2

$

Profile and Page Optimization

ContentMarketing

Groups

Paid Media Research

Profile Optimization

Include a profile picture

Write a strong description and think keywords

Be as detailed as possible

Update profile frequently

Collect and give endorsements

Ensure consistency across sales force

3

Business Page Optimization

Populate all visuals and info

Use target SEO words in description

Consider showcase pages for campaigns industry segments etc

Add link to collateral email signature etc

Engage employees to share page and updates

4

Types of Content

Educational Promotional

Created Curated

5

Maintain cadence

Balance content (ex 8020)

Be useful inspiration and motivational

Keep it snackable

Evaluate and adjust

TIP

S

Groups

Participate in andor create groups

Provoke and stimulate online conversations

Meet industry colleagues

Grow connections

Boost thought leadership

6

Be forward thinking

Stay focused and relevant

Donrsquot promote ndash help inform and engageTIP

S

Paid Media

Ads

Promoted Posts

Premium Accounts InMail and more

7

Run multiple ads at once to test

Run in short campaign flights

Use images with human facesTIP

S

Prospect Data and Research

8

Use Search to find the right decision maker at the right company

Look for pride points stats or common interests you can reference to make your message more relevant

Address key interests and responsibilities in your communications

Look at the connections that you and the prospect might share and use those connections to your advantage

Great Links

The Sophisticated Marketerrsquos Guide to LinkedIn

How to Create a ContentMarketing Strategy

9

Linkedin 22 Ways to Dominate

LinkedIn Sales Navigator

Profile Optimization

Include a profile picture

Write a strong description and think keywords

Be as detailed as possible

Update profile frequently

Collect and give endorsements

Ensure consistency across sales force

3

Business Page Optimization

Populate all visuals and info

Use target SEO words in description

Consider showcase pages for campaigns industry segments etc

Add link to collateral email signature etc

Engage employees to share page and updates

4

Types of Content

Educational Promotional

Created Curated

5

Maintain cadence

Balance content (ex 8020)

Be useful inspiration and motivational

Keep it snackable

Evaluate and adjust

TIP

S

Groups

Participate in andor create groups

Provoke and stimulate online conversations

Meet industry colleagues

Grow connections

Boost thought leadership

6

Be forward thinking

Stay focused and relevant

Donrsquot promote ndash help inform and engageTIP

S

Paid Media

Ads

Promoted Posts

Premium Accounts InMail and more

7

Run multiple ads at once to test

Run in short campaign flights

Use images with human facesTIP

S

Prospect Data and Research

8

Use Search to find the right decision maker at the right company

Look for pride points stats or common interests you can reference to make your message more relevant

Address key interests and responsibilities in your communications

Look at the connections that you and the prospect might share and use those connections to your advantage

Great Links

The Sophisticated Marketerrsquos Guide to LinkedIn

How to Create a ContentMarketing Strategy

9

Linkedin 22 Ways to Dominate

LinkedIn Sales Navigator

Business Page Optimization

Populate all visuals and info

Use target SEO words in description

Consider showcase pages for campaigns industry segments etc

Add link to collateral email signature etc

Engage employees to share page and updates

4

Types of Content

Educational Promotional

Created Curated

5

Maintain cadence

Balance content (ex 8020)

Be useful inspiration and motivational

Keep it snackable

Evaluate and adjust

TIP

S

Groups

Participate in andor create groups

Provoke and stimulate online conversations

Meet industry colleagues

Grow connections

Boost thought leadership

6

Be forward thinking

Stay focused and relevant

Donrsquot promote ndash help inform and engageTIP

S

Paid Media

Ads

Promoted Posts

Premium Accounts InMail and more

7

Run multiple ads at once to test

Run in short campaign flights

Use images with human facesTIP

S

Prospect Data and Research

8

Use Search to find the right decision maker at the right company

Look for pride points stats or common interests you can reference to make your message more relevant

Address key interests and responsibilities in your communications

Look at the connections that you and the prospect might share and use those connections to your advantage

Great Links

The Sophisticated Marketerrsquos Guide to LinkedIn

How to Create a ContentMarketing Strategy

9

Linkedin 22 Ways to Dominate

LinkedIn Sales Navigator

Types of Content

Educational Promotional

Created Curated

5

Maintain cadence

Balance content (ex 8020)

Be useful inspiration and motivational

Keep it snackable

Evaluate and adjust

TIP

S

Groups

Participate in andor create groups

Provoke and stimulate online conversations

Meet industry colleagues

Grow connections

Boost thought leadership

6

Be forward thinking

Stay focused and relevant

Donrsquot promote ndash help inform and engageTIP

S

Paid Media

Ads

Promoted Posts

Premium Accounts InMail and more

7

Run multiple ads at once to test

Run in short campaign flights

Use images with human facesTIP

S

Prospect Data and Research

8

Use Search to find the right decision maker at the right company

Look for pride points stats or common interests you can reference to make your message more relevant

Address key interests and responsibilities in your communications

Look at the connections that you and the prospect might share and use those connections to your advantage

Great Links

The Sophisticated Marketerrsquos Guide to LinkedIn

How to Create a ContentMarketing Strategy

9

Linkedin 22 Ways to Dominate

LinkedIn Sales Navigator

Groups

Participate in andor create groups

Provoke and stimulate online conversations

Meet industry colleagues

Grow connections

Boost thought leadership

6

Be forward thinking

Stay focused and relevant

Donrsquot promote ndash help inform and engageTIP

S

Paid Media

Ads

Promoted Posts

Premium Accounts InMail and more

7

Run multiple ads at once to test

Run in short campaign flights

Use images with human facesTIP

S

Prospect Data and Research

8

Use Search to find the right decision maker at the right company

Look for pride points stats or common interests you can reference to make your message more relevant

Address key interests and responsibilities in your communications

Look at the connections that you and the prospect might share and use those connections to your advantage

Great Links

The Sophisticated Marketerrsquos Guide to LinkedIn

How to Create a ContentMarketing Strategy

9

Linkedin 22 Ways to Dominate

LinkedIn Sales Navigator

Paid Media

Ads

Promoted Posts

Premium Accounts InMail and more

7

Run multiple ads at once to test

Run in short campaign flights

Use images with human facesTIP

S

Prospect Data and Research

8

Use Search to find the right decision maker at the right company

Look for pride points stats or common interests you can reference to make your message more relevant

Address key interests and responsibilities in your communications

Look at the connections that you and the prospect might share and use those connections to your advantage

Great Links

The Sophisticated Marketerrsquos Guide to LinkedIn

How to Create a ContentMarketing Strategy

9

Linkedin 22 Ways to Dominate

LinkedIn Sales Navigator

Prospect Data and Research

8

Use Search to find the right decision maker at the right company

Look for pride points stats or common interests you can reference to make your message more relevant

Address key interests and responsibilities in your communications

Look at the connections that you and the prospect might share and use those connections to your advantage

Great Links

The Sophisticated Marketerrsquos Guide to LinkedIn

How to Create a ContentMarketing Strategy

9

Linkedin 22 Ways to Dominate

LinkedIn Sales Navigator

Great Links

The Sophisticated Marketerrsquos Guide to LinkedIn

How to Create a ContentMarketing Strategy

9

Linkedin 22 Ways to Dominate

LinkedIn Sales Navigator