Five Ways to Use LinkedIn for B2B Results
Click here to load reader
-
Upload
tina-clark -
Category
Social Media
-
view
84 -
download
3
description
Transcript of Five Ways to Use LinkedIn for B2B Results
![Page 1: Five Ways to Use LinkedIn for B2B Results](https://reader037.fdocuments.in/reader037/viewer/2022100603/559669341a28ab84128b471c/html5/thumbnails/1.jpg)
for B2B Results
Tina Clark Brian RappOctober 22 2014
Why Linkedin for B2B
1
Five Ways To Use LinkedIn for B2B Results
2
$
Profile and Page Optimization
ContentMarketing
Groups
Paid Media Research
Profile Optimization
Include a profile picture
Write a strong description and think keywords
Be as detailed as possible
Update profile frequently
Collect and give endorsements
Ensure consistency across sales force
3
Business Page Optimization
Populate all visuals and info
Use target SEO words in description
Consider showcase pages for campaigns industry segments etc
Add link to collateral email signature etc
Engage employees to share page and updates
4
Types of Content
Educational Promotional
Created Curated
5
Maintain cadence
Balance content (ex 8020)
Be useful inspiration and motivational
Keep it snackable
Evaluate and adjust
TIP
S
Groups
Participate in andor create groups
Provoke and stimulate online conversations
Meet industry colleagues
Grow connections
Boost thought leadership
6
Be forward thinking
Stay focused and relevant
Donrsquot promote ndash help inform and engageTIP
S
Paid Media
Ads
Promoted Posts
Premium Accounts InMail and more
7
Run multiple ads at once to test
Run in short campaign flights
Use images with human facesTIP
S
Prospect Data and Research
8
Use Search to find the right decision maker at the right company
Look for pride points stats or common interests you can reference to make your message more relevant
Address key interests and responsibilities in your communications
Look at the connections that you and the prospect might share and use those connections to your advantage
Great Links
The Sophisticated Marketerrsquos Guide to LinkedIn
How to Create a ContentMarketing Strategy
9
Linkedin 22 Ways to Dominate
LinkedIn Sales Navigator
![Page 2: Five Ways to Use LinkedIn for B2B Results](https://reader037.fdocuments.in/reader037/viewer/2022100603/559669341a28ab84128b471c/html5/thumbnails/2.jpg)
Why Linkedin for B2B
1
Five Ways To Use LinkedIn for B2B Results
2
$
Profile and Page Optimization
ContentMarketing
Groups
Paid Media Research
Profile Optimization
Include a profile picture
Write a strong description and think keywords
Be as detailed as possible
Update profile frequently
Collect and give endorsements
Ensure consistency across sales force
3
Business Page Optimization
Populate all visuals and info
Use target SEO words in description
Consider showcase pages for campaigns industry segments etc
Add link to collateral email signature etc
Engage employees to share page and updates
4
Types of Content
Educational Promotional
Created Curated
5
Maintain cadence
Balance content (ex 8020)
Be useful inspiration and motivational
Keep it snackable
Evaluate and adjust
TIP
S
Groups
Participate in andor create groups
Provoke and stimulate online conversations
Meet industry colleagues
Grow connections
Boost thought leadership
6
Be forward thinking
Stay focused and relevant
Donrsquot promote ndash help inform and engageTIP
S
Paid Media
Ads
Promoted Posts
Premium Accounts InMail and more
7
Run multiple ads at once to test
Run in short campaign flights
Use images with human facesTIP
S
Prospect Data and Research
8
Use Search to find the right decision maker at the right company
Look for pride points stats or common interests you can reference to make your message more relevant
Address key interests and responsibilities in your communications
Look at the connections that you and the prospect might share and use those connections to your advantage
Great Links
The Sophisticated Marketerrsquos Guide to LinkedIn
How to Create a ContentMarketing Strategy
9
Linkedin 22 Ways to Dominate
LinkedIn Sales Navigator
![Page 3: Five Ways to Use LinkedIn for B2B Results](https://reader037.fdocuments.in/reader037/viewer/2022100603/559669341a28ab84128b471c/html5/thumbnails/3.jpg)
Five Ways To Use LinkedIn for B2B Results
2
$
Profile and Page Optimization
ContentMarketing
Groups
Paid Media Research
Profile Optimization
Include a profile picture
Write a strong description and think keywords
Be as detailed as possible
Update profile frequently
Collect and give endorsements
Ensure consistency across sales force
3
Business Page Optimization
Populate all visuals and info
Use target SEO words in description
Consider showcase pages for campaigns industry segments etc
Add link to collateral email signature etc
Engage employees to share page and updates
4
Types of Content
Educational Promotional
Created Curated
5
Maintain cadence
Balance content (ex 8020)
Be useful inspiration and motivational
Keep it snackable
Evaluate and adjust
TIP
S
Groups
Participate in andor create groups
Provoke and stimulate online conversations
Meet industry colleagues
Grow connections
Boost thought leadership
6
Be forward thinking
Stay focused and relevant
Donrsquot promote ndash help inform and engageTIP
S
Paid Media
Ads
Promoted Posts
Premium Accounts InMail and more
7
Run multiple ads at once to test
Run in short campaign flights
Use images with human facesTIP
S
Prospect Data and Research
8
Use Search to find the right decision maker at the right company
Look for pride points stats or common interests you can reference to make your message more relevant
Address key interests and responsibilities in your communications
Look at the connections that you and the prospect might share and use those connections to your advantage
Great Links
The Sophisticated Marketerrsquos Guide to LinkedIn
How to Create a ContentMarketing Strategy
9
Linkedin 22 Ways to Dominate
LinkedIn Sales Navigator
![Page 4: Five Ways to Use LinkedIn for B2B Results](https://reader037.fdocuments.in/reader037/viewer/2022100603/559669341a28ab84128b471c/html5/thumbnails/4.jpg)
Profile Optimization
Include a profile picture
Write a strong description and think keywords
Be as detailed as possible
Update profile frequently
Collect and give endorsements
Ensure consistency across sales force
3
Business Page Optimization
Populate all visuals and info
Use target SEO words in description
Consider showcase pages for campaigns industry segments etc
Add link to collateral email signature etc
Engage employees to share page and updates
4
Types of Content
Educational Promotional
Created Curated
5
Maintain cadence
Balance content (ex 8020)
Be useful inspiration and motivational
Keep it snackable
Evaluate and adjust
TIP
S
Groups
Participate in andor create groups
Provoke and stimulate online conversations
Meet industry colleagues
Grow connections
Boost thought leadership
6
Be forward thinking
Stay focused and relevant
Donrsquot promote ndash help inform and engageTIP
S
Paid Media
Ads
Promoted Posts
Premium Accounts InMail and more
7
Run multiple ads at once to test
Run in short campaign flights
Use images with human facesTIP
S
Prospect Data and Research
8
Use Search to find the right decision maker at the right company
Look for pride points stats or common interests you can reference to make your message more relevant
Address key interests and responsibilities in your communications
Look at the connections that you and the prospect might share and use those connections to your advantage
Great Links
The Sophisticated Marketerrsquos Guide to LinkedIn
How to Create a ContentMarketing Strategy
9
Linkedin 22 Ways to Dominate
LinkedIn Sales Navigator
![Page 5: Five Ways to Use LinkedIn for B2B Results](https://reader037.fdocuments.in/reader037/viewer/2022100603/559669341a28ab84128b471c/html5/thumbnails/5.jpg)
Business Page Optimization
Populate all visuals and info
Use target SEO words in description
Consider showcase pages for campaigns industry segments etc
Add link to collateral email signature etc
Engage employees to share page and updates
4
Types of Content
Educational Promotional
Created Curated
5
Maintain cadence
Balance content (ex 8020)
Be useful inspiration and motivational
Keep it snackable
Evaluate and adjust
TIP
S
Groups
Participate in andor create groups
Provoke and stimulate online conversations
Meet industry colleagues
Grow connections
Boost thought leadership
6
Be forward thinking
Stay focused and relevant
Donrsquot promote ndash help inform and engageTIP
S
Paid Media
Ads
Promoted Posts
Premium Accounts InMail and more
7
Run multiple ads at once to test
Run in short campaign flights
Use images with human facesTIP
S
Prospect Data and Research
8
Use Search to find the right decision maker at the right company
Look for pride points stats or common interests you can reference to make your message more relevant
Address key interests and responsibilities in your communications
Look at the connections that you and the prospect might share and use those connections to your advantage
Great Links
The Sophisticated Marketerrsquos Guide to LinkedIn
How to Create a ContentMarketing Strategy
9
Linkedin 22 Ways to Dominate
LinkedIn Sales Navigator
![Page 6: Five Ways to Use LinkedIn for B2B Results](https://reader037.fdocuments.in/reader037/viewer/2022100603/559669341a28ab84128b471c/html5/thumbnails/6.jpg)
Types of Content
Educational Promotional
Created Curated
5
Maintain cadence
Balance content (ex 8020)
Be useful inspiration and motivational
Keep it snackable
Evaluate and adjust
TIP
S
Groups
Participate in andor create groups
Provoke and stimulate online conversations
Meet industry colleagues
Grow connections
Boost thought leadership
6
Be forward thinking
Stay focused and relevant
Donrsquot promote ndash help inform and engageTIP
S
Paid Media
Ads
Promoted Posts
Premium Accounts InMail and more
7
Run multiple ads at once to test
Run in short campaign flights
Use images with human facesTIP
S
Prospect Data and Research
8
Use Search to find the right decision maker at the right company
Look for pride points stats or common interests you can reference to make your message more relevant
Address key interests and responsibilities in your communications
Look at the connections that you and the prospect might share and use those connections to your advantage
Great Links
The Sophisticated Marketerrsquos Guide to LinkedIn
How to Create a ContentMarketing Strategy
9
Linkedin 22 Ways to Dominate
LinkedIn Sales Navigator
![Page 7: Five Ways to Use LinkedIn for B2B Results](https://reader037.fdocuments.in/reader037/viewer/2022100603/559669341a28ab84128b471c/html5/thumbnails/7.jpg)
Groups
Participate in andor create groups
Provoke and stimulate online conversations
Meet industry colleagues
Grow connections
Boost thought leadership
6
Be forward thinking
Stay focused and relevant
Donrsquot promote ndash help inform and engageTIP
S
Paid Media
Ads
Promoted Posts
Premium Accounts InMail and more
7
Run multiple ads at once to test
Run in short campaign flights
Use images with human facesTIP
S
Prospect Data and Research
8
Use Search to find the right decision maker at the right company
Look for pride points stats or common interests you can reference to make your message more relevant
Address key interests and responsibilities in your communications
Look at the connections that you and the prospect might share and use those connections to your advantage
Great Links
The Sophisticated Marketerrsquos Guide to LinkedIn
How to Create a ContentMarketing Strategy
9
Linkedin 22 Ways to Dominate
LinkedIn Sales Navigator
![Page 8: Five Ways to Use LinkedIn for B2B Results](https://reader037.fdocuments.in/reader037/viewer/2022100603/559669341a28ab84128b471c/html5/thumbnails/8.jpg)
Paid Media
Ads
Promoted Posts
Premium Accounts InMail and more
7
Run multiple ads at once to test
Run in short campaign flights
Use images with human facesTIP
S
Prospect Data and Research
8
Use Search to find the right decision maker at the right company
Look for pride points stats or common interests you can reference to make your message more relevant
Address key interests and responsibilities in your communications
Look at the connections that you and the prospect might share and use those connections to your advantage
Great Links
The Sophisticated Marketerrsquos Guide to LinkedIn
How to Create a ContentMarketing Strategy
9
Linkedin 22 Ways to Dominate
LinkedIn Sales Navigator
![Page 9: Five Ways to Use LinkedIn for B2B Results](https://reader037.fdocuments.in/reader037/viewer/2022100603/559669341a28ab84128b471c/html5/thumbnails/9.jpg)
Prospect Data and Research
8
Use Search to find the right decision maker at the right company
Look for pride points stats or common interests you can reference to make your message more relevant
Address key interests and responsibilities in your communications
Look at the connections that you and the prospect might share and use those connections to your advantage
Great Links
The Sophisticated Marketerrsquos Guide to LinkedIn
How to Create a ContentMarketing Strategy
9
Linkedin 22 Ways to Dominate
LinkedIn Sales Navigator
![Page 10: Five Ways to Use LinkedIn for B2B Results](https://reader037.fdocuments.in/reader037/viewer/2022100603/559669341a28ab84128b471c/html5/thumbnails/10.jpg)
Great Links
The Sophisticated Marketerrsquos Guide to LinkedIn
How to Create a ContentMarketing Strategy
9
Linkedin 22 Ways to Dominate
LinkedIn Sales Navigator