Five Steps to Launching an API That Makes Real Money

Five steps to launching an API that makes real money

2 © 2015 CA. ALL RIGHTS RESERVED.

So, how do you sell these people on the idea that launching an API program will generate some cold,

hard cash for the company?

In this presentation, we outline five key stepsyou can take to help ensure your API program is profitable

© 2015 CA. ALL RIGHTS RESERVED.© 2015 CA. ALL RIGHTS RESERVED.

For some people in some companies, the benefits of launching an API program can seem a little abstract


Most companies have

made significant investments

in backend IT systems

Identify valuable information assets1

The data and functionality

locked up in these systems

represents significant

unrealized value

APIs unlock this value

by opening backend

systems for reuse in

new applications

© 2015 CA. ALL RIGHTS RESERVED.


Build an open API2Open APIs make data and

functionality from backend

systems accessible to Web and

mobile app developers outside

the organization

This approach can significantly

reduce the resources needed to

create new apps and can also

lead to more innovative results


5 © 2015 CA. ALL RIGHTS RESERVED.© 2015 CA. ALL RIGHTS RESERVED.© 2015 CA. ALL RIGHTS RESERVED.

But how do you ensure your open

API will create the kind of ROI

decision makers in your company

will want to see?

Over the next two slides, we explain

two basic approaches to effectively

monetizing an open API…

Choose a monetization model3


A. PAYING DEVELOPERS

In some cases, API-driven apps may

directly generate revenue for your

company – by making it quicker,

easier and more compelling for

customers to purchase your

products and services

In these scenarios, you can set up a

revenue sharing system, where the

developer gets paid every time a

sale is made via their app – this will

incent developers to create apps

that generate revenue for your

company

Choose a monetization model (continued)3



B. CHARGING DEVELOPERS

In other scenarios, your API may

be so valuable to developers that

it enables them to build apps from

which they can generate significant

revenue (e.g. via app store sales)

In these cases, developers may

be willing to pay your company

for access to its API – this scenario

is the less common of the two

but it is growing in popularity

Choose a monetization model (continued)3



In order to successfully monetize your

open API, you will have to build a

community of external developers

who are able to use that API to create

truly valuable apps

To do this, you will need to build an

online portal, through which

developers can discover, register for

and learn how to make effective use

of your API

Engage the developer community4



Opening APIs to external developers

can expose your backend systems

to a range of new security and

performance threats

Maintain a secure, reliable service5

To ensure your API and the apps it

services run smoothly and securely,

you will need to deploy a full-

featured API Management solution


API Monetization:Unlocking the Value of Your Data

To learn more about how your organization can use APIs to create new

revenue streams download this eBook from CA Technologies

DOWNLOAD THE EBOOK TODAY >>>

http://cainc.to/mXQreG




Five Steps to Launching an API That Makes Real Money

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