CHAROEN POKPHAND FOODS

Company BriefThe Charoen Pokphand Group (CP) is a transnational conglomerate that consists of

three core businesses that operate in --

1) Agribusiness and food,

2) Retail and distribution and

3) Telecommunication

--with investment in 15 countries.

Started from a vegetable seed store, to production of animal feed, Adding breeding farms, Slaughterhouses, Processed food production, Marketing and Distribution and later its Own Chain of Restaurants.

CPF was famous for horizontal integration expanding into several business lines. CPF is today the leading producer of feed and one of the largest producers of

poultry in the world. CPF is listed in the Stock Exchange of Thailand. CPF is the largest conglomerate in Asia currently with approx... USD 33 Billion

turnover. Operates 6,479 convenience stores under that trademark in Thailand.

TO BE THE

“KITCHEN OF THE WORLD”

OUR BRAND

OUR VISION

Five Star in the Asia-Pacific RegionFive Star in the Asia-Pacific Region

Great TasteUnique fusion taste of Indian, Thai and Asian recipes, developed by a team of R&D and chef members.Juicy and crispy taste of chicken.Continuous innovation to deliver the delicious products to valued customers.

Superior QualityHigh quality chicken breed, chicken is reared in CP farms (our own), fed with our own (CP) chicken feed, technically managed by us (CP), so it is of consistently high quality and nutritious (high protein) too.Very high food safety and hygiene standards.Each step of the supply chain process managed by us.

Great Value for Money

As the whole chicken production process is highly integrated and managed by us directly, we are able to pass on the benefits of high-quality chicken and great value to the end consumer.

High Quality and Consistent Brand Name

Backed by CPF, a large Thai Foods Conglomerate (www.cpfworldwide.com), proven business model in 7 countries in Asia Pacific

•Only Grade A quality materials used. •High Quality and Consistent Brand Image.•Optimal pricing.•Great value for money to the consumer.•Quality from the field to the consumer.•Top priority to quality assurance activities for food quality and nutritional value of the product.•Continuous Research and development for better products.

Top Quality of International Standards Top Quality of International Standards

Business Profile

Established in: 1985 A.D. (in Thailand), 6000+ outlets

Fried Chicken kiosk Grilled Chicken kiosk

9 feet by 6 feet, 8 feet tall

Area needed to Operate is between 60-100 sq ft

Q: Quality & Safety S: Service C: Cleanliness & Hygiene 5 Star QSC Rep will visit to inspect and train the same

regularly

What is QSC?What is QSC?

* All these menu are subject to change and are just place holders for now

PRODUCTLINEPRODUCTLINE

OUR MENUOUR MENU

* This is a tentative menu and may change based on the location.

LAUNCH PIC’SLAUNCH PIC’S