Five simple steps to developing a digital marketing strategy - Digital DNA
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Transcript of Five simple steps to developing a digital marketing strategy - Digital DNA
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Five simple steps to developing a digital marketing strategy
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Andi will walk you through a five-step process for creating and delivering digital marketing strategies that perform. This model, known as A STAR, is used by The Tomorrow Lab with clients from global multinationals to small local firms and is a proven way of delivering ongoing successful digital marketing strategies.
@andijarvis @thetomorrowlab
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@andijarvis @thetomorrowlab
Andi will walk you through a five-step process for creating and delivering digital marketing strategies that perform. This model, known as A STAR, is used by The Tomorrow Lab with clients from global multinationals to small local firms and is a proven way of delivering ongoing successful digital marketing strategies.
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@andijarvis @thetomorrowlab
Five-step process Systematic, methodical, repeatableStrategies that performOtherwise, what’s the point?A STARBecause we love a cheesy nameGlobal multinationals to small local firms Something for everyoneOngoing successfulBeing good once isn’t enough
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@andijarvis @thetomorrowlab
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@andijarvis @thetomorrowlab
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A STAR
@andijarvis @thetomorrowlab
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Audit
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Audit
@andijarvis @thetomorrowlab
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Strategy
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Tactics
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@andijarvis @thetomorrowlab
“We are entering interesting new territory in which small, cool startupbrands with a back-story, distinctive founder and a proper brand mission
are now seriously threatening the global behemoths”
Mark RitsonConsultant (Brand Doctor), Professor (Melbourne Uni)
Columnist (Marketing Week), Cynic (Freelance)
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Activity
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Results
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A STAR
@andijarvis @thetomorrowlab
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@andijarvis @thetomorrowlab
• Give me six hours to chop down a tree and I will spend the first four sharpening the axe.
• Tactics without strategy is the noise before defeat
• Don’t confuse good tactics with good luck
• Don't believe everything you read on the internet just because there's a picture with a quote next to it
• Half the money I spend on marketing is wasted; the trouble is I don't know which half.
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