F i v es o c i a l   m e d i a

m y t h s

YOU NEEDTO STOP

BELIEVING

# 1

MYTH Social Media has no real ROIThings to remember:

1. Social media is here to stay!2. Only 15% of brands are able to quantify the impact of social media on their activities.3. Be one of them!

Avinash Kaushik'smetrics suggestion pointsto social media exposurewhich translates to brandawareness, brandinfluence, engagementand leads or sales.

- Conversation rate, in other words how muchconversation your brand stirs on social media.- Amplification rate, how much your message is beingshared and what is its reach.- Applause rate which is how much minimal interaction(favorites, likes and +1s) your content receives on socialmedia.

# 2

MYTHSocial Media takes alot of time and effort

This is true - but nothing is going towork unless you do!

These tools ofdaily quick and effective

social media management will help

Content curation:

Feedly.com - a newsaggregator able to pull anyRSS feed

Canva.com - a social mediavisuals assisstant

Posting and scheduling

Buffer - content schedulingacross platformsFriends+me - Alternative toBuffer

Analysis and MonitoringTweetDeck - a dashboard where youcan keep track of your account’sinteractions, monitor hashtags andkeywords, making it faster and easierto reply to comments and engage inTwitter conversations.

Twitter Counter - Easy and richTwitter insights about anything youneed to analyze

# 3

MYTH The number of followers is really important

Irrelevant followers WILL NOT drive your business goals and marketing KPIs!

Build a quality audience through engagement and sharing relevantcontent.Realize that social media is not just a one-way communication. Interact with your audience. Prioritize community building and engagementEstablish meaningful relationships with current and prospectivecustomers and industry influencers.

# 4

MYTH Video on social is for billionaires

To drive engagement andinteract with your audience, youdon't need a professional videocrew.All it takes, is your phoneand some creativity to makesure your content stands out.

# 5

MYTH I need to be active on every single platform

Hubspot has found out that most consumers expect youto be active on all social media platforms. But despitethese expectations, the same audience is most likely tofollow you only on half of these platforms.

Run a quick auditto see what whatyou need to do!