Five messages in scaling out and reaching out to the grassroots
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Transcript of Five messages in scaling out and reaching out to the grassroots
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Purvi Mehta
Five messages in scaling out and reaching out to the grassroots
Global Learning and Evidence Exchange, USAID, 8 January 2014
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Multiple methods: Conventional as well as new No ‘cut and paste’
There is No One Method…
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Linkages between Research & Extension
Not sequential but parallel effort A two way arrow, there are beneficiaries on both
sides! Role of education institutes Training of Trainers- a better investment proposition
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Involvement of Women…
Not as an after thought Women in extension/as trainers Exclusive projects for women farmers?
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Working With the People, Not For them..
Involvement in design, implementation, training Private Sector (producers, input dealers, rural
entrepreneurs) Incentives
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Impact assessment through out and after the project
Quality control of training material, methods and trainers
Need for methods to quantify behaviour changes
Monitoring, Evaluating the Impact:…
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The point something is about changing attitude…
Changing attitudes and present way of working, not just of the farmers but also of scientists
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