Five Habits of Highly Effective Sourcers
Transcript of Five Habits of Highly Effective Sourcers
Five Habits of Highly Effective Sourcers
Kameron Swinton
About Me• Talent Sourcer, Cloud + Enterprise at Microsoft• 9 years in Recruiting/Sourcing– Agency + Corporate– IT, F&A, Engineering, Scientific, Ops– Trained sourcers from US, Europe, Asia and Africa– This is my 3rd SourceCon– 2013 SourceCon GrandMaster
Habit #1: Make a List & Check It Twice
Make a List & Check It TwiceWhy should you build a list? • Simple and customizable• Saves time – minimize distractions• Quick reference• Easy to maintain• Sortable and searchable
Make a List & Check It Twice• Start with a list of likely suspects– Past Employees, Offers, Interns– Similar Profiles– Skill Matches
• Search your ATS/CRM first• Prioritize your list by recruitability
Make a List & Check It TwiceProspect is a potential or likely candidate. – Experience, education, availability, etc.
Recruitability is the likelihood that the prospect will respond favorably to being recruited.– Location, longevity, prior recruiting contact, career
progression
Build and maintain a list throughout your search, prioritize your leads and don’t call your best people first.
Habit #2: Building Blocks of Research
Building Blocks of Research• In addition to AND/OR/NOT, you must know
these 5 commands:site: Get results from only specific domain Google + Bing
inurl: Searches within the url of the webpage
filetype: Searches for documents of a specific type
Google/Bing
* The asterisk takes the place of a word or multiple words (i.e. NEAR)
- Excludes webpages that contain a term or phrase
Google/Bing
Building Blocks of ResearchAdd them up!site:ucsd.edu
Building Blocks of Researchsite:ucsd.edu inurl:CV
Building Blocks of Researchsite:ucsd.edu inurl:CV filetype:pdf
Building Blocks of Researchsite:ucsd.edu inurl:CV filetype:pdf "Computer * Engineering"
Building Blocks of Researchsite:ucsd.edu inurl:CV filetype:pdf "Computer * Engineering" -2016
Building Blocks of Research• Advanced Search – no Boolean• Google Alerts• Bing RSS feeds
Habit #3: Be a Detective
Be a Detective• Finding contact info can be easy but time consuming• Set a limit of 5-10 minutes per prospect• Look for these clues:– Company/Title– Location– University– URL/Username– Unique Identifiers– Webpages
Be a Detective• Start by finding work email address– It’s a consistent process– Usually easiest to find
• Then see if you can find personal email and contact info
• Don’t forget to check your ATS/CRM
Be a Detective• Phone Numbers
– Zabasearch.com– WhitePages.com
• Email Addresses– Google/Bing– Personal Websites– Social Networks (Facebook, Google+, Twitter)– Whois Lookup
• Verification– Mailtester.com– Verify-email.org
• Social Search– Namechk.com– Tweepz.com
Habit #4: Love Your Inbox Again
Love Your Inbox Again• Signatures• Quick Parts• Quick Steps• Outlook Social Connector• Rapporto
Love Your Inbox Again• Live Demo
Habit #5: Always Follow Up
Always Follow Up• Sales are rarely made on the 1st attempt• Right place, right time• Calendar reminders from email (or your CRM)• LinkedIn projects by date• Consider a “3 strikes” rule
Q&A• Questions?