Fitness Franchise Opportunities: A Lucrative Industry for the Right Individuals

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Fitness Franchise Opportunities: A Lucrative Industry for the Right Individuals

Transcript of Fitness Franchise Opportunities: A Lucrative Industry for the Right Individuals

Page 1: Fitness Franchise Opportunities: A Lucrative Industry for the Right Individuals

Fitness Franchise Opportunities: A Lucrative Industry for the Right

Individuals

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Are you possessed of both a business-oriented mind and a

health-oriented heart?

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If you’re the kind of person who is passionate about helping people improve their health, reduce their stress levels, and live longer,

healthier lives, you’re halfway there.

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If you’re also the kind of person who loves watching your money grow and your business expand, there are a wealth of lucrative health and fitness franchise opportunities for you to

choose from.

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Fitness Is Big Money

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Fitness franchise opportunities come in an enormous variety.

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For the past several years, the leading success stories have been:

Lean, low-staff operations that offer a wide variety of generic services (AnyTime Fitness, Snap Fitness, Planet Fitness), and

Specialty operations that focus on a single core audience (Curves) or a single core service (Hot Yoga)

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The fitness market is so robust that even highly-specific franchises can succeed in the right communities.

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Why Franchise When You Could Start Your Own Business?

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Simply put, while fitness is a big market, it’s also one that’s rather full of what might politely

be called “snake oil.”

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There are an enormous amount of fitness concepts out there that are less than

legitimate, and people have generally been exposed to enough ill-conceived health and

fitness concepts that they’re a little leery.

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That means…

The brand recognition that comes with an already-successful, pre-marketed concept is

often the difference between having your startup derided and having your franchise

become highly successful.

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Why Fitness When You Could Franchise Into Any Other Industry?

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Ideally, as a franchisee, you’re looking for an area you already have a passion for.

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If you’re the kind of person who keeps up on the latest news on nutrition, martial arts,

sports training, or any other fitness-related topic, fitness can be your opportunity to pivot

that passion from a hobby to your living.

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If you’re more interested in what kinds of fantastic flavors you can pack onto a sandwich, there are plenty of those franchises out there as well. You should be picking your franchise

because of your passion, not in spite of it.

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What Are the Pros and Cons of Fitness Franchising?

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Cons● It Requires Obedience: Any franchise you get into is

going to necessitate following a strict business plan — deviate more than is allowed, and you could have your franchise contract rescinded.

● Fitness is a Volatile Industry: Some fitness concepts, like yoga and high-intensity interval training, take off like wildfire. Others, like tae-bo and step aerobics…not so much.

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Pro

● The Market is Endless: In a country where two-thirds of the adult population is at least ‘moderately overweight’ or worse and even the senior citizens are ever-increasingly-obsessed with looking and feeling ‘right,’ there’s never a dry well in the fitness industry.

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Pro

● It Can Be a Relatively Hands-Off Business: No franchise is ever “set it and forget it,” but a fitness franchise can, if you hire carefully and budget well, be the kind of business that you don’t need to be present every day — or even most days. Especially once you reach the break-even point, hiring managers that can handle the day-to-day and let you focus on the big picture is relatively easy.

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Is a fitness franchise right for you? And if so, which one?

You may have a pretty good idea if you can answer “yes” to the first question.

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But once you know you want to get into a fitness franchise, there are literally hundreds of concepts

out there to choose from.

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To receive an objective assessment of your available opportunities, it is wise to work with a

franchise consultant.

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Franchise consultants have work with hundreds of the top brands in fitness and a wide range of other industries. Through a unique and proven consulting process, they can help you decide

which franchise is right for you.

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For further info, check out:

franchisecity.net