Fitness Facilities - 3 Key Challenges
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Transcript of Fitness Facilities - 3 Key Challenges
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Fitness Marketing Systems, LLCExclusive US South Central Distributor for Les Mills
Fitness Facilities - 3 Key Challenges
Saturday February 20, 2010 Fitmarc Spring Fest | Arlington, TX
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3 Major Challenges FacingFitness Facilities Today
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1. Competition
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How Do You Compete ?
How to Compete =
What You Are Good At +
Market Need +
Resources “Confront the Brutal Facts”
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What Are You Good At ?
Or
Specialization Improves Competitive Effectiveness
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What is the Market Need ?
Given resources how can you compete ?
Low End & Limited Features High End & Full Features
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Competition is NOT JustOther Facilities
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2. Recruiting & Developing Quality People
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Finding Quality People Is Getting Harder
US Department of Labor Predicts 40% Shortage of Fitness Instructors by 2012
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How Do You Attract & Develop
Better People ?
with tools like education, expertise, training & systems
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3. Limited Resources
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How Can You Drive Sales Without Resources ?
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Do More With Less - How ?
Prioritize - Smart Choices
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What is the ROI on This ?
cost $6,000 : lifetime 3 years : inspired participants = 0
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Where is the Budget for This ?
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How Can You Overcome These 3 Challenges ?
Competition
Limited Resource
s
Quality People
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A solution that economically addresses all
3
Competition
Limited Resource
s
Quality People
Experience OrientedDifferentiatesTargets Specific GroupsProven Retention & Acquisition
Customizable MarketingSupport ResourcesTools & Systems
Exceptional TrainingCareer PathTools & Expertise
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Fitness Marketing Systems, LLCExclusive US South Central Distributor for Les Mills
Round Table LunchSaturday February 20, 2010 1:45 p.m.
Fitmarc Spring Fest | Arlington, TX