Fitness Client Case Study
2
1 One Month Snapshot Fitness Client *Time Frame is 6 months: May-December 2015. Campaign Goals: -Online Inquiries -Leads to the Website -New Client Sign-ups KPIs and Tracking Methods: -Calls Driven -Chat Leads Driven -Site Visits -Form Submissions Campaign Components: -Chat -Search Marketing -Display Marketing -Instagram Monthly Budget: $15,500 -Chat: $500 -Display: $3,000 -Search: $10,000 -Instagram: $2,000
-
Upload
victoria-collins -
Category
Documents
-
view
18 -
download
0
Transcript of Fitness Client Case Study
1
One Month Snapshot
Fitness Client
*Time Frame is 6 months: May-December 2015.
Campaign Goals: -Online Inquiries -Leads to the Website-New Client Sign-ups
KPIs and Tracking Methods: -Calls Driven-Chat Leads Driven -Site Visits -Form Submissions
Campaign Components: -Chat-Search Marketing -Display Marketing -Instagram
Monthly Budget: $15,500-Chat: $500-Display: $3,000-Search: $10,000-Instagram: $2,000
2
One Month Snapshot-Results and Success!
Fitness Client
*Time Frame is 6 months: May-December 2015.
Search: 3,278 Clicks Calls: 105 Qualified Chat Leads: 110 Form Fills: 31 Site Visits (Display): 12,004
Search CPC: $3Cost per Call: $28Chat ROI: $.90Cost Per Site Visit (Display): $.24
15,528 Total EngagementsAt a conservative 30% close rate at
$99 per month, the client would see $342,342 in sales!
