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Fitness Australia - The Australian Fitness Industry Report 2012 (Information Sheet)
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Transcript of Fitness Australia - The Australian Fitness Industry Report 2012 (Information Sheet)
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Background
Deloitte Access Economics was commissioned by Fitness Australia
to conduct a survey o businesses in the ftness industry to
provide a detailed overview o the industry in 2012. This report
ollows an earlier report, the Fitness Industry Workorce Report
2012 which documented the supply and demand o ftness
proessionals in Australia, with projections or the uture. This
State o the Industry Report 2012 is an important companion
document to the Fitness Industry Workorce Report 2012.
Why is this report useul?
This report provides the ftness industry with important
data and trend inormation that will contribute to industry
development, identiy and address opportunities and
challenges and help to ensure the continued strength and
prosperity o the ftness industry.
The Australian Fitness Industry Report 2012Information Sheet
Further inormation:
The ull report and the Executive Summary, September 2012
can be ound at:www.ftness.org.au/ftnessindustryreport
T: 1300 211 31E: [email protected]
What are the major fndings?
Service subsectors the ftness industry is characterised by a range o dierent business models rom small personal training
studios to large multi-national chains. Industry oerings likewise, are just as diverse.
Client Profle over 4 million Australians participate in ftness industry activities.
Users o acilities are typically within the range o 25A-34 years o age, with higher rates o emale to male participation.
Industry comparison ftness industry relative to the broader industry group o sport and recreation has been growing
at a aster rate with respect to employment, revenue and value added.
Economic outlook despite the impacts o GFC the industry is expected to continue to grow and levels o community
participation in ftness will continue to increase.
Industry innovation considered to be the primary driver in shaping the uture o the ftness industry. There is an increasing need
to meet changing consumer preerences and to develop a greater capacity to integrate advanced technology in service provision.
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The Australian Fitness Industry Report 2012Information Sheet
Industry Market Growth & Value
In 2012 the ftness industry willhave revenue o over $1.2 billion.It contributes $1.4 billion toAustralias GDP.
Industry Comparison
Aerobics / Fitness / Gym activities
are now the second more popularorms o exercise
Growth in the Fitness Industry
Growth in the ftness industryin comparison to the broaderindustry group o Sport &Recreation has been growingat a aster rate in:
1 2Employment Wages
3 4Revenue Value Add
www.ftness.org.au/ftnessindustryreport
0 20 40 60 80 100 120
ACT
NT
TAS
QLD
VIC
NSW
WA
SA
% Increase in demand (2011-2012)
000 People change from 2004- 05 to 2009-10
Rowing
-200 -100 0 100 200 300 400 500
Jogging/Running
Aerobics/Fitness/Gym
Weight Training
Badminton
Canoeing/Kayaking
Walking for Excercise
Australian Rules Football
Roller Sports
Cricket (Indoor)
Ice/Snow Sports
Surfing
Cross Country Running
Volleyball
Tennis
Cricket (Outdoor)
Motor Sports
Golf
Bush Walking
Swimming/Diving
