Fitness and Wellness Industry: Digital Transformation led by eGym
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Transcript of Fitness and Wellness Industry: Digital Transformation led by eGym
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Christian Kohler-Martínez LópezCountry Manager Iberia, eGYMIOT 2016 FORUM – Madrid, 2nd of June 2016
Fitness and Wellness Industry: Digital Transformation led by eGym
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BORN DIGITAL
2008 2010 2012 2016
“Born digital”Inspiration / Idea Launch Complete Solution Internationalization
InnovationLeaderBORN DIGITAL
BORN DIGITAL
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More than 1000 highly satisfied gyms in Europe are changing with eGym the sector
BORN DIGITAL
eGym:� Market launch in 2012� 250 employees� $70 millones investment� Ranked among Top 20 Companies in
Germany “Young Champions”� 10 European countries� Offices in Munich, Berlin, Madrid,
Paris, London, Amsterdam …
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Health Club Industry – Key facts
BORN DIGITAL
Key Facts 2015Worldwide
Total industry revenue$81 billion
187.000 clubs
151 million members
Source: IHRSA Global Reports
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Health Club Industry – Key facts
BORN DIGITAL
Key Facts 2015Spain
Total industry revenue$2,5 billion
4.500 clubs
6,4 million members
Source: IHRSA Global Reports
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IoT maturity – Health Club Industry
Service sector
Consumer Domestic Automotive Energy & supply RetailHealth & fitness
Level of maturity 3 3 2 3 1 1
Examples:Devices/things
Wearables,smartphones, tablets
TV, lighting technology, security, gaming, domestic appliances
Vehicles, entertainment, traffic control, signals, traffic lights
Turbines, measuring apparatus, drills, pipelines, generators, power supply systems
POS, sales,signals, labels
Beds, doctors/therapists, patients, training equipment, monitoring
4 Already used regularlyMaturity level: 3 Solutions available on the market 2 Initiatives being implemented 1 Idea stage
IoT maturity by sector
1
BORN DIGITAL
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The actual customer experience
BORN DIGITAL
1970 2016
Has changed something ?
BORN DIGITAL
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The actual customer experience
BORN DIGITAL
Customer diversity bigger than ever.
BORN DIGITAL
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Digitalisation in the fitness sector will continue to grow, driven by two mega-trends...
Digitisation mega-trend
Digitalisation of society: the Internet and networked devices play a central role in our day-to-
day lives.
+"Health"
mega-trend"Health no longer means
the opposite of illness, but rather a new awareness of
the balance of our individual vital energy."
"Analytics" mega-trendIntelligent collection and
analysis of data are opening up new horizons for performance
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Blood sugar
+
126 mg/dl
Blood sugar
"Quantified self"
Use data to determine accurate information
about yourself and your body to then focus on
targeted improvements.
People want to continuously learn more about their bodies and precise ad -hoc fitness!
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− OPTIMAL WEIGHT TO TRAINING GOAL AND FITNESS LEVEL
− TRAINING METHODS CHANGE AUTOMATICALLY OVER TIME
− AUTOMATIC MACHINE SETUP WITH TOUCH OF RFID WRISTBAND
− EXTREMELY INTUITIVE TO USE - APPEALS TO A WIDE DEMOGRAPHIC
− TRANSPARENT, CONTINUOUS TRAINING PROGRESS
THE EGYM EQUIPMENT IS THE NEXT STEP ON THE WAY TO A FULLY DIGITIZED GYM.
CHOOSE A TRAINING GOAL (ONCE) STRENGTH TEST (REGULARLY) IDEAL TRAINING
SCREEN FLOW(SIMPLIFIED)
RFID IDENTIFICATION
OPTIMIZED AND PERSONALIZED TRAINING
AUTOMATIC PERIODIZATIONINTITIAL ONE-TIME SET UP
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BORN DIGITALCustomer Experience with eGym
BORN DIGITAL
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eGym – optimal & comprehensive experience
“We ask our users just to connect to eGym”
“We ask our users just to connect to eGym”
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Ecosystem eGym – creating one training experience:
Wearables
Other Apps
Health Checks
eGymMember App eGym
Trainer App
Equipment eGym
Fitness equipment
Wearables Diagnostics for Fitness Check
ERP Systems
CRM Systems
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eGym Equipment
eGym Equipment
Training softwareTraining software
BORN DIGITAL
Ecosystem eGym
21
eGym – optimal & comprehensive experience
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BORN DIGITAL
eGymMember App
eGymMember App
3
Ecosistema eGym
eGym Trainer App
eGym Trainer App
4
eGym – optimal & comprehensive experience
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eGym – The WOW experience
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f
QUANTIFIED SELF!
eGym Member App
eGym Member App
3
eGym – The WOW experience
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f QUANTIFIED SELF!
eGym Member App
eGym Member App
eGym – The WOW experience
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f QUANTIFIED SELF!
eGym Member App
eGym Member App
eGym – The WOW experience
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f QUANTIFIED SELF!
eGym Member App
eGym Member App
eGym – The WOW experience
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THANK YOU VERY MUCH!Christian Kohler-Martínez LópezCountry Manager Iberia, eGYMIOT 2016 FORUM – Madrid, 2nd of June 2016