Fitness
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Transcript of Fitness
Fitness Industry
Fitness Industry Analysis
In New Zealand
Discussion
Economic Climate
Market Structure
Consumer Habit
Economic Climate
GDP changes
Decline in economic activity
V.S
Increase in service industry
Economic Climate
The decline of inflation rate:
price buying power in money
Economic Climate Unemployment rate:
increase to 4.6% (end of 2008)
customer disposal income decrease
Economic Climate
Luxury services
Go for necessity
Market structure
Non-profit
Organizations
Local council
facilities
Commercial
operators
Market Structure
Price
Services & Facilities
Location
Consumer Habit
Lifestyle
Going to gym
Health
Recommendation
Dividing market into segments
Female courses
Individual instructor
Special dietary design
Recommendation
Nice company web site
Online service
3D gym visit
Online registration
Recommendation
Promotion
Recommendation
Location
near residential area & business section
Recommendation
Free qualified gym instructors
for new gym members
Reference listhttp://www.khjh.kh.edu.tw/mewawa/dw4/cute-a/index.htm
http://www.stats.govt.nz/products-and-services/user-guides/inflation-and-cpi/more-detailed-explanations/the-inflation-rate/default.htm
http://tw.myblog.yahoo.com/jw!CNB98C6LERlknmaLXr36GL2e/article?mid=1974&next=1967&l=f&fid=17
http://www.kiwican.co.nz/Portals/4/Images/%27Kandoo%27%20the%20Kiwi%20-%20colour%20RGB%20(2)copy%20.jpg
http://alxa.ru/file/wallpaper/steel_puzzle_sphere_2.jpg
http://www.coxcomputers.co.uk/ccsl02.jpg
http://blog.avangate.com/wp-content/uploads/2009/03/discount-coupons.jpg
http://www.itopf.com/_images/location-map.gif
http://www.improve-your-fitness.com/images/1_gymEmpty.jpg
http://www.clipartheaven.com/clipart/occupations/images/trainer.gif
http://www.surecruise.com/lines/royal%20caribbean/freedom%20of%20the%20seas/photos/freedom%20of%20the%20seas%20fitness%20center%203.jpg
http://blog.whathappensnow.com/wp-content/uploads/2007/02/insurance.JPG
http://www.wiu.edu/wwir/Finance/Pics/unemployment.jpg
http://activerain.com/image_store/uploads/1/5/4/5/8/ar122775178985451.jpg