Fitment Survey Ludhiana
Transcript of Fitment Survey Ludhiana
Fitment Survey
Rajit Singh GulatiChandigarh
Date: 17th Nov. 2009Place: Ludhaina
•Sample Size: 200 vehicles
•Sample area: Ludhiana
•Type of research: Quantitative
•Type of data: Primary
Following are the information gatheredin the survey.
•Vehicle Number
•Make
•Model
•Tyre Company
•Tyre Brand
•Tyre Size
0102030405060708090
100
Mar
uti
Hyund
ai
Honda
Skoda
Mah
indr
aFo
rd
Mist
ubish
iFa
itTa
ta
Toyo
ta
Volks
wagen
Chevr
olet
Other
s
Share of each Car Manufacturer
Sample Size: 200
Wagon R15%
Scorpio2%
Swift10%Indica
10%
City18%
Ikon3%
Lancer4%
Alto20%
Accord2%
Santro16%
Wagon R
Scorpio
Santro
Swift
Indica
City
Ikon
Lancer
Alto
Accord
Sample Size: 200
Percentage Share of top 10 car models as per survey.
Market Share
Goodyear30
Bridgestone49
JK36
Ceat2
MRF27
Apollo26
Michelin6
Others24
Goodyear
Bridgestone
JK
Ceat
MRF
Apollo
Michelin
Others
Sample Size: 200
Market Share
Goodyear15%
Bridgestone24%
JK18%
Ceat1%
MRF14%
Apollo13%
Michelin3%
Others12%
Goodyear
Bridgestone
JK
Ceat
MRF
Apollo
Michelin
Others
Percentage Market Share
Sample Size: 200
Swift 165/80/14 185/70/14 195/60/15Wagon R 145/70/13 155/70/13 155/65/13City 175/70/14 175/65/14 185/65/14Santro 155/70/13 155/65/13 165/70/13Laura 195/65/15 205/65/15Alto 145/80/12 155/70/12 165/65/13Accent 175/70/13 185/70/13 205/60/13
Upsizing in LudhianaThe table shows different tyre sizes for a few major cars.
COMPANY BRANDGOODYEAR GT3
BRIDGESTONE S 322
JK ULTIMA XP
MRF ZV2K
APOLLO AMAZER
MICHELIN ZMI energy
FEDRAL Super Steel 595
WANLI S-1015
PIRELLI P-5000
MAXXIS MA 701
The most selling models for each company.
Total Cars 200Alloy Wheels 47Non-Alloys 153% Alloys 23.5%
In Ludhiana Majority of cars had Alloy Wheels.The Survey shows that approx.25% of sample size is with alloy wheel .
Ludhiana = Alloys
The survey shows :-
Market Leader (Tyre) : Bridgestone
Market Leader (Car) : Alto
Market Leader (Company) : Maruti Suzuki
Market Leader (Tyre brand) : S 322
Conclusion
Goodyear has a decent market share in Ludhiana.The Survey covered the parking lot of all the Corporate offices,(Feroz Gandhi Market).Hence we can also conclude that Goodyear has a presence in the working professional segment of the market. The survey also shows that majority of cars with Goodyeartyres were fitted with alloy wheels.
Sample Size 200
Goodyear 30
GT3 14
GPS 2 8
Eagle NCT 5 8