Fishbowl artefacts: Fast Fish Forum, 16 November 2016, held at BSG
Transcript of Fishbowl artefacts: Fast Fish Forum, 16 November 2016, held at BSG
Fishbowl artefacts16 November 2016
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Topic 1 take-outsEnhancing customer value using big data and actionable insights Presented by Dr Julia Keddie and Goran Dragosavac
BSG’s associate principal consultant Goran Dragosavac
BSG’s head of analytics Dr Julia Keddie
Data projects need to be driven from the business level and business executives need to take ownership, as it’s their data
being worked with. BSG finds that big data is often
misunderstood and senior executives need to be leveraged and educated on the value
of big data analysis. Organisations need to decide, upfront, who is going to drive the data science capability and what form it should take and where it
needs to reside in the business.
© BSG. All rights reserved CONSULTING | TECHNOLOGY
Key take-outs: Topic 1
© BSG. All rights reserved
Topic 2 take-outsDriving innovation through customer insights Presented by Jason Suttie
RMB’s head of engineering Jason Suttie
Organisations need to be able to adapt quickly to changes in market demand and
embrace disruptive opportunities. New ideas must be practical and relevant to the market and attractive to the organisation’s
customers.
© BSG. All rights reserved CONSULTING | TECHNOLOGY
Metrics and measurements can inform this decision and show you the road to
success. The underlying reasons behind customer problems need to be
unpacked and resolved.
Key take-outs: Topic 2
Thank you for joining us!
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