Experience Our Omega-3 Fish Oil From Norway . . .

Yours In Good Health,

Jahn Levin President, Purity Products®

No

rway

†Good Manufacturing Practices

The World’s Finest Fish Oil From Norway . . .

Dear Valued Customer,

As you know, at Purity Products® we’ll make “No Compromise for Quality” to ensure that we are providing you with the absolute finest pharmaceutical grade Omega-3 Fish Oil possible.

Our Omega-3 Fish Oil, produced in one of a few Pharmaceutical GMP†

Certified, Licensed Fish Oil Manufacturing Plants in the world, is a genuine product of Norway. Enjoyed by hundreds of thousands of customers every day, the benefits of Omega-3 Fish Oil are truly significant.

The 2 key active ingredients, DHA and EPA, are widely heralded in over 1000 studies for their positive influences on the health of the heart, brain, skin,

joints, vision, and more.*

We have compiled for you the “The Top Reasons To Take Omega-3 Fish Oil” as a way of conveying, not only our dedication to Ultra-Pure Omega-3 Fish Oil, but also our commitment to educating our customers on its benefits.

1. Unsurpassed Purity . . . Ultra-Pure Our ultra-pure fish oil is individual batch tested to

demonstrate that it is free from over 250 potential environment contaminants. Many other brands claim to test their oils, but few can demonstrate a commitment to the individual batch testing our manufacturers do. Each batch is tested for 220 Pesticides, 6 Heavy Metals, 7 Marker PCB’s, 15 Dioxins and 12 Dioxin-like PCBs.

Our mercury-free fish oil exceeds the CRN Voluntary Monograph for purity by a minimum of 75%, which is considered the “gold standard” within North America. It also exceeds all other domestic and international standards for purity by orders of magnitude.

‘‘ ‘‘Every batch of our Fish Oil undergoes a series of filtering and purification processes including triple short path molecular distillation and organic filtration to ensure unparalleled purity.

2. Super Concentrated Soft Gels . . . Better Value and Greater Potency

Purity Products’ fish oils are ultra-high concentrates, packing up to three times more EPA and DHA per capsule than the majority of fish oils found in grocery stores, health food stores and wholesale clubs.

EPA (Eicosapentaenoic acid) and DHA (Docosahexaenoic acid) are two of the essential fatty acids on which much of the research has been done over nearly 40 years. Your body requires both EPA and DHA catalysts for healthy cell membrane fluidity. Purity’s Omega-3 Fish Oils are all rich in healthy levels of EPA and DHA.

‘‘ ‘‘Highly concentrated soft gels enable you to get more EPA and DHA in fewer capsules, which also reduces caloric intake.

3. An Authentic Product of Norway . . . Our fish oil is produced in one of the only fish oil production facilities in the world that is

pharmaceutical-drug licensed and serving the supplement market. Consequently, the plant follows pharmaceutical production protocols, which include full traceability of materials and very stringent quality assurance and quality control.

*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.

P

RODUCTOFN O R W AY

4. Ultra-Pure Means Non-Repeating . . . Our commitment to Ultra-Pure Fish Oil starts with our highly selective raw material

sourcing protocols. It is achieved by extensive refining steps that include a proprietary purification and production process. At our manufacturing plant in Norway, we utilize such low-tech-sounding purification processes as natural earth clays for the purpose of removing environmental contaminants – to using highly sophisticated “triple short-path molecular distillation” to remove heavy metals, chemicals, PCBs, mercury, dioxins and any other impurities. In the end, we deliver the purest, best tasting fish oils available which are all third party tested for purity.

Our lemon flavored Fish Oil makes our Omega-3 virtually non-repeating! Providing products with superior taste is something that we pride ourselves on, because taste and odor are things that you will notice immediately. We know that a happy fish oil customer doesn’t experience the unpleasant reflux that is associated with so many other fish oil products. It is for this reason that every batch of the fish oil produced is tested by a professionally trained panel of organoleptic experts to assure pristine taste and no odor.

PURITY

3rdPARTYTESTEDFRESH NESS

Fruit-Flavored

*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.

5. Delivered Fresh To Your Door . . . Because Purity Products® sells huge quantities of fish oil, our products are in production

year-round, assuring you that each delivery will be factory-fresh. Many other brands don’t sell enough product to produce capsules more than once or twice per year, resulting in a product that is not as fresh when it reaches you.

Every soft gel features our proprietary natural antioxidant blend, to preserve freshness, embracing very exacting levels of rosemary extract, ascorbyl palmitate and mixed tocopherols, extending the oil’s shelf life by over 300%.

6. Ecologically Farmed & Environmentally Sound . . .

We care about our oceans, and we do not use any fish species that are even loosely considered endangered or declining. We work closely with the fishing industry and those organizations that monitor what is taken from the sea.

Note: Our fish oil production facility doesn’t waste any of the oil and in fact generates some of the energy required to produce the fish oil with biofuel material that is left over after the production of our oil is complete. Arguably, the plant is run in part on fish oil.

We pack our bulk oils for shipping from Norway in 100% recyclable drums and are in the midst of an aggressive campaign to further reduce our use of packaging and shipping materials that are not recyclable.

7. It Doesn’t Cost Any More to Take the Best! . . .

Because our Omega-3 soft gels are ultra-pure and super concentrated, they deliver terrific value and potency in fewer capsules. Take a look at the value chart below and see how we pack value into every bottle of Purity’s Omega-3 Formulas.

Best Value Compare Purity’s Fish Oil with other leading brands

Product Name

Mg of Omega-3’s

(EPA & DHA) Per Capsule

Capsules Per Bottle

MgPer Bottle

CostPer Bottle

Cost for 1,000 mg of Omega-3’s

(EPA & DHA)

Purity’s Ultra-PureOmega-3

Fish Oil™575 60 34,500 $26.65 $0.77

Omega-3 (N) 300 60 18,000 $13.95 $0.78

Essential OilsFormula Large

(AK)240 120 28,800 $23.79 $0.83

Omega-3 & E 200 120 24,000 $34.97 $1.46

MaximumStrength

Omega (I)500 30 15,000 $33.30 $2.22

*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.

8. Experience the Broad Array of Benefits . . . Over the last several years we have heard an increasingly loud and more brisk drumbeat

from the allopathic medical community. The message is clear: virtually everyone should be supplementing their typically fish-oil-starved diets with an Omega-3 supplement.

1. Fish oils comprehensively support healthy heart and cardiovascular function*2. Fish oils enhance the structure and function of cellular membranes*3. EPA and DHA promote healthy brain development*4. EPA and DHA support healthy cognitive function and enable efficient cell-to-cell function*

5. Fish oils support healthy circulation*6. EPA and DHA may enhance healthy vision by promoting normal retinal function*7. EPA and DHA promote vibrant and youthful skin*

The Benefits Of Omega-3 Fish OilHere Are Just A Few:

HEART SUPPORT*

SKIN SUPPORT*

JOINT SUPPORT*

BRAIN SUPPORT*

Cutting Edge Omega- Fish Oil Formulas

OmegaBerry®

OmegaBerry® combines the power of pharmaceutical grade Omega-3 Fish Oil with an exclusive antioxidant-rich berry blend.*

Co-Q-Omega™

Now you can enjoy all of the benefits of Purity’s famous pharmaceutical grade Omega-3 Fish Oil along with the advanced health-supporting power of CoQ10.*

PS Omega-3™

PS Omega-3™ combines the well researched brain nutrient PS (PhosphatidylSerine) along with the wide-ranging health benefits of Omega-3 Fish Oil.*

Ultra-Pure Omega-3™ FormulaThe two key active ingredients in Ultra-Pure Omega-3™ Fish Oil, EPA and DHA, are widely recognized for their health supporting benefits.*

To learn more about our Omega-3 Fish Oils visit www.purityproducts.com

3

*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.

Fish Oil Formulas

Omega-Joint Formula™

Purity’s Omega-3 Joint Formula combines the joint-supporting power of pharmaceutical grade Omega-3 Fish Oil with GlycoMarine™, a globally recognized, clinically tested extract of green lipped mussel.

I.Q. Essentials™

Great tasting, small, chewable, orange Omega-3 Fish Oil supplement for kids.

Omega-3 Super Pill™: Triple Action Omega-3 FormulaEnjoy the clinically proven power of plant sterols to lower cholesterol+ naturally, in addition to the well-established benefits of Omega-3 Fish Oil and 25 mg of CoQ10 all in one soft gel.* Take two daily.

Ultra-Pure Omega-3 with Pomegranate™ and Ultra-Pure Cod Liver with Elderberry™

Enjoy all of the great benefits of our newest Liquid Omega-3 Fish Oil without any capsules to swallow.

To learn more about our Omega-3 Fish Oils visit www.purityproducts.com+Dietary supplements containing at least 400 mg per serving of plant sterols, taken twice a day with meals for a daily total intake of at least 800 mg, as part of a diet low in saturated fat and cholesterol, may reduce the risk of heart disease. One serving of Omega-3 Super Pill™ supplies 400 mg of plant sterols.

200 Terminal Drive • Plainview, NY • 11803

Call to order 24 Hrs/7 Days 1-800-281-7781 or go online www.purityproducts.com